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Ford Flex Prices Paid and Buying Experience



  • Many thanks to the posters on this board for all of the helpful info. Here's my experience: I discovered that, thanks to my procrastination in purchasing Ford stock, I wasn't going to be able to do an X-Plan purchase. I then did an email-exclusive negotiation of a build-to-order 2010 Flex Limited AWD (MSRP $40240), the only extra option being the White Suede Roof. The invoice on this particular one was $37901, and I was able to settle on a purchase price of $37499 before rebates (don't know what they will be until the vehicle is delivered), dealer doc fee (a reasonable $100), and tax,title, registration.

    2 nights ago, I emailed 19 area dealers via the "Contact Us" link via the dealer page accessible from the Ford Auto website, specifying the exact vehicle I wanted to order. I did provide full contact information, but answered no phone calls and insisted on email negotiation. 1 or 2 never responded and several others insisted on me calling to confirm options. 1 dealer only offered MSRP unless I came into the showroom. Most dealers came in about $500 over invoice, a few were up at $1000 over invoice, 4 came in at or slightly under invoice. After additionally haggling with those few, 2 arrived at the final price. This is the 2nd time I've purchased a car this way, and it really beats the chat on the showroom floor that always takes way too long. In some ways the salesperson also benefits, as they are free to meet-and-greet showroom customers while this is going on. In any event, I'm sure I'm going to get awfully impatient waiting the expected 8 weeks for the Flex to arrive...
  • madlockmadlock Posts: 39
    $500 "over" for a built-to-order 2010 Flex is certainly fair. And while there are/may be additional incentives for an X-Plan purchase that may be worth pursuing non-shareholder entitlement to the plan, if you've already come to terms with a dealer you're satisfied with, you can proceed as you've agreed without feeling you haven't done well.
  • Used the Costco Auto Buyer service and got $200 under invoice with absolutely no haggling or "let me check with my manager" auto dealer crap. Friends have reported that the program works well. Do make sure to check what incentives and rebates you're eligible for; by simply going to the Ford site and asking for a brochure to be mailed to you can net you a $750 coupon for buying a Flex. In total, Ford will give me $3250 back for buying the car outright (no financing).

    My wait time for the car I ordered will be more than eight weeks - check the forum for updates for more info from those who have ordered...
  • I asked for quotes for a 2010 Flex SEL-Fwd and Limited-Fwd via email from 3 dealerships in the area here in So Cal. 1 guy quoted above Edmunds TMV, 1 guy is still putting numbers together and 1 guy quoted about $100.00 under Edmunds TMV (including a $2500 cash back).

    The guy that gave the $100 under TMV indicated in his email that they are a "No hassle, no haggle dealership". I have never purchased a car online - does anybody know if the dealership have some negotiation room or if they really do not "haggle"?
    I would like to get my hands on the Limited but if the dealer doesn't budge, I will end up with the SEL. Does anybody have any tips on how to shave the price down? BTW, I have a pre-approved loan from the credit union - does this help any?
  • My 2 cents: first figure out your personal bottom line price on both trims, and then counter accordingly. In my case (see a few posts up), I wanted to get down to real invoice price or better. Ask all 3 dealers that have provided quotes for their invoice price on both trims, and hopefully they will provide a consensus answer. If you solicit quotes from more dealerships, you might find one or more willing to go into their holdback.

    In my case, I found 2 that were willing to go down to $500 or more below invoice - the one who went to $800 below invoice had a $500 dealer fee, negating the savings. I don't think you should have to settle for Edmunds TMV (if the TMV is an average or a median, there must be many purchasers who do better than TMV). Try countering at a few hundred below the real invoice price, and see if anyone bites (at the very least, I would think you'd get at least one of the dealers to move in your direction).

    Also, in my area, there is very little inventory of Flexes - the closest dealer to me had none in stock as of 2 weeks ago. If the same is true in your area, I would guess that if you order one to be built, you'll probably get a better price than if you are selecting one from the lot (since the dealer would probably figure that someone would pay more for the one that could be driven off immediately).
  • I have an option to buy a 2010 Flex SE that is a dealer demo and has ~3k miles. The dealer says that they can give $2500 in rebates. Sticker MSRP is $29,970, so less the rebate it would be $27,470 at full sticker. What do you think would be a fair price considering it's a demo?

  • In North Carolina,

    I am ordering a Flex Limited or SEL (just cant decide about Navi and perforated leather) and have been quoted invoice pricing. I am told that I will be eligible for rebates and financing in place at time of delivery. Any thoughts on this and whether I should/could do better.

    They say about 8 weeks for delivery.

    Is it risky to do this or are members here confident that incentives ought to only imrpove as we near the end of the year?

    Many thanks
  • To adb3da:

    Treat it like a used car. Invoice less some figure. I ordered a 2010 and got it for $200 under invoice and it was brand new. Remember that you get the rebates from Ford, not the dealer, so he's not doing you any favors. I'd negotiate hard from the invoice price down. I'd start with an opening offer of $2,000 under invoice. The invoice price is what the dealer pays before he sells the car; after the car is sold, Ford sends the dealer a holdback payment of 3% of the car's MSRP.

    In addition, it's a demo and they're usually not driven lightly.

    To barrybuckeye:

    I just got my Flex Limited and I really like the nav system! The screen does so much more than the nav - audio, heating and cooling functions and with the engine off you can even watch a dvd on the screen! I like the perforated leather seats as well.

    It's a bit of a gamble to wait and see just what incentives and rebates are going to be available. In my case they went up. In about a month, go to the Ford website and request a Flex brochure though the mail; mine had a $750 rebate certificate on the last page.
  • dvegadvol,

    Thank you for the response and advice. Is the idea to request a brochure after I order the car and then bring that to the table when the car comes in?

    I was just about to go back to Honda and get another Odyssey on a 3 year lease, so your upbeat email and thoughts on the navi have swayed me again.

    You were able to get $200 under invoice and then used your $750 rebate on top of the other rebates and offers available? Seems they would not offer both the $1000 (or whatever it is) and the $750, but great for you if you did get it.
  • barrybuckeye:

    You can order the brochure at any time, but it has an expiration date that's six or eight weeks from the day you requested it. I ordered my Flex on 2 Sep and got it on Halloween morning. The brochure would have expired on 2 Nov.

    There have been some parts disruption delays plaguing Flex production - a violent labor strike in India shut production down for a week last month - and that's why I recommended the wait.

    I live in IL and got three rebates: $1,000 + $1,500 + $750 = $3,250!

    The salesman had never seen one of the brochure rebates, but he checked with Ford's Smart Vincent program and was happy to apply it. The brochure rebate had "May be combined with any other offer>" or some such thing written on the front. It does have to be addressed to you to be redeemed...

    I got the invoice - $200 price through the Costco buyer's program. Prices through Costco vary from state to state and might be better or has a program if you're not a Costco member, but I don't know what kind of deal they'll provide you with.
  • It's relatively simple. "Dealer Invoice" price (before rebates and incentives) is a perfectly reasonable starting point, and the most you should consider paying for a new vehicle.

    From there, your proposal for the "demo" driven vehicle is sheer math. With about 3% of the car's useful life having been consumed, I'd offer 97% of dealer invoice, keeping in mind that the miles driven will have come off the warranty left on the vehicle.

    Dealers usually try to pass-off these employee benefit costs to customers, but I wouldn't let them. 97% is MORE than reasonable, and if they start claiming that they'd be selling the vehicle "at a loss", that's the time to thank them for throwing-in their 3% post-sale "holdback". If the dealership wants to let its employees drive its inventory like it's their personal garage, that's the dealer's business; but if he can't afford to do it, he shouldn't.
  • The demo did not have Sync, and that was a must-have for us. We bought a new 2010 Ford Flex SE. We got it with Microsoft Sync (w/o navigation screen), the towing package, and the roof rails. We had them install satellite radio and remote start as well. MSRP was 30,485 + ~1,050 for for the sirius and remote start. We paid $27.5 ($5k down payment) and got 4.64% rate. Does that seem like a fair price?
  • 27.5 sounds pretty decent for the SE. We just picked up our SEL that came with the 207 package, power rear folding seat, rear DVD entertainment system, trailer hitch, and white roof (sterling grey exterior with black leather interior). Our out the door price with the $2500 rebates was just over $32,800. Tax, title , and licence brought us up to $35,200 but that number will vary per state. You should be able to get something close to invoice right now. Some dealers are still having a hard time getting them off their lots and you might get a couple hundred under while others are selling them a few weeks after they hit the lot and might only give you a couple hundred over invoice. Either way, you should be well under the Edmunds TMV pricing. Check with Ford's loan rates on the 4.64% as they might be able to beat that. We got 3.45 from our credit union and the Ford finance guy didn't even try to get that low but they might get you 4.25% or even lower if you ask.
  • If you live in the Detroit area Think Twice About Royal Oak Ford
    My Experience:
    Higher price than quoted w/ higher down payment
    Options taken off vehicle that were requested
    Higher monthly payment than quoted
    Terrible customer service
    Refusal to correct situation
    Took money from rebate w/out explanation

    Royal Oak Ford = Bad Deal
  • Wow. That's terrible. But there are a few things I just don't understand.

    How could the dealer have increased the downpayment amount? The amount to pay or finance is entirely up to the buyer (unless, of course, the buyer was not able to qualify for the kind of financing that would permit a low or no downpayment).

    How could they have removed options from a vehicle? Unless they perhaps removed the floor mats or switched wheels from what the vehicle's window sticker specified, I'm not aware of any Flex options that could be deinstalled. Which particular vehicle (VIN number) did you attempt to buy?

    With respect to a monthly payment, math is math is math. The monthly payment is going to be product of the amount borrowed and a certain interest rate divided into equal payments over a certain duration. Were they deliberately falsifying the math? Or was this perhaps the result of not qualifying for a particular promotional interest rate due to creditworthiness (or lack thereof)?

    How can a dealer "take money" from a rebate that's either paid directly to you by Ford or immediately credited toward your downpayment? In fact, collecting rebates from Ford requires your signature beneath an explicit listing of the rebates to be applied and how they will be paid. Which specific rebate did the dealer deny you and on what basis?

    As far as refusing to correct "the situation", unless they happened to make a math error (which their computerized sales contract software would have more-than-likely caught), what specifically did Royal Oak not do that you otherwise believe they could or should have done?

    Even if your creditworthiness didn't qualify you for promotional interest rates being offered, you must have still had the opportunity to simply purchase the vehicle without financing for the agreed-upon total. Did Royal Oak refuse to allow you to buy the vehicle without financing it through them? Did you not obtain your own independent financing under terms that reflected the "correct" math (even if it may not have been with the no-down/no-interest terms to which you believe you should have been entitled)?

    Despite all of these unresolved matters, did you proceed to buy the vehicle anyway? If so, was any part of your purchase different from the sales contract you signed? If you agreed to pay more or receive less than previously agreed, I guess I just don't understand why you would have. Were the dealership doors locked and was every other Ford dealership within a day's drive closed, or without access to any Flexes?

    Of course, if you chose to walk away, there was no "situation" to correct, nor could they have "taken off" any options or money from rebates that would be nonexistent. Then too, if there was no transaction, there was no "scam" to speak of. Otherwise, if you decided to purchase the Flex according to the terms presented, what aspect of that could anyone describe as a "scam"?

    So, unless they deliberately misrepresented some aspect of the transaction or failed to live up to a certain aspect of the purchase to which they had agreed, it seems that there was no "scam" under either scenario; and claiming that there was, especially in such a public manner might very well be a better example of libel than what you have described as being such a "scam", presuming, of course, the transaction occurred, which would have been required for a "scam" to exist.

    I'd be interested in knowing more.
  • I have been monitoring posts and pricing out the Town & Country and the Flex for a couple of years now...

    Haven't had to pull the trigger until now -- we are adding a third child to our family and the Jeep is just not going to cut it anymore...

    Ended up getting this final deal for the 2010 Ford Flex SEL w/ Class III Trailer, & Roof Rails.

    MSRP (Including $775 D&D Charge) - $33,835
    A Plan Price - $30,800
    Taxes (we get taxed on whole price before rebates) - $1850
    Total with Tax (prior to rebates) - $32650
    Rebates - $3500
    Out the Door Price - $29,150

    Dollars off MSRP before Tax = $6,535
    Dollats off MSRP after Tax = $4,685

    I tried to use the $750 Mailer Coupon and the $500 School Discount, but was told by multiple dealers that they could not apply this to the A Plan price (not sure if this is correct or not). There was also a $1500 Lease Conquest rebate but I do not currently have a lease therefore I did not qualify.

    I think I got a pretty good deal, but what do you all think?

    Lastly, I mentioned above that I chose Ford over the Chrysler product. I was really torn, being that they cost me about the same dollars. Bottom line, it came down to whether I wanted the bells & whistles (i.e. DVDs, Backup Cam, and MyGig) with the Chrysler but perceived (considering this site's review) quality probelms witht he vehicle itself OR a little less featues and excellent quality ratings on the Flex (except for the looks itself - they have to grow on you). Needless to say, I chose the Ford.

    The only thing I am coming away with that is a little unsettling is the warrenty. Obviously the Chrysler warrenty blows Fords out of the water. It roughly costs another ~$1000 at Ford to get them to equal out.

    Gonna pick up Wednesday. Any feedback prior to then is appreciated.

    Hope this post helps you all out as well.
  • What's to think? A Plan is A Plan is A Plan. It's the price.

    The most important factor is whether or not you could have negotiated a better price than A Plan (about $1,000 below invoice) using the full spate of consumer incentives. From the sounds of it, you'd have about broken even anyway. And since the dealer makes a fixed stipend from Ford for the A Plan sale, it probably worked best for everyone and isn't really worth worrying about.

  • Madlock...yeah...I guess in general you are right, but it always seems there is some way they can work it to close a deal if they need to -- that was definitely the impression I got at the end of the month.

    I look at this backword and forward -- with A plan and without A plan. And I really am out of angles for the best discount.

    That being said, I am extremely curious how you bought a 2009 Flex Limited AWD w/ Vista Roof, Navigation, 40/40, Refrigerator, Family DVD, and Tow Package, which has a MSRP of $45,010 for $29,142 prior to tax and title. Please teach this guy how that is even possible, because basically you got $15K off which is Godly. I know that no incentives existed for $10K+ even if you had A plan. So did the dealer lose $5K+ on this deal?

    I am truly interested to learn from the master...let me know :)
  • I don't know what gave you the impression I paid $29,142 prior to tax/title, but I sure wish I had.
  • Many apologies if I was wrong...I read that from one of your posts on

    Would you be kind enough to break down your purchase of your 2009 Flex?

    It helps to see other folks approach when going to buy a car...and it seems like you have a pretty good handle on how to get the best deal.
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