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What Does Subaru Know That Others Don't?

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  • fintailfintail Posts: 32,907
    Take the 23 year old kid in a WRX out of the mix, and I'd imagine the number goes the other way. Here, the rest of the lineup is for fairly quiet middle aged types, or earthy boomers.
  • It's not about being racy apparently--even MORE likely are the Camry and the Scion xB of all things.
  • fintailfintail Posts: 32,907
    No comment about the Camry and the newbie drivers here who love them...oops :)
  • anythngbutgmanythngbutgm Posts: 4,159
    edited October 2013
    VW - 314,833
    Subaru - 313,407

    Monthly:
    VW - 31,920
    Subaru - 31,755

    Sept. 2013

    For reference, here is Subaru in 2009:
    Subaru stats for 2008 - 2009

    Yearly sales Sept. 2009 - 158,421 (Up from 143,788 in 2008)
    Monthly sales Sept. 2009 - 14,593 (Up from 14,491 in 2008)

    So Subaru has literally "Doubled" its sales in just 4 years... :shades:
  • ohenryxohenryx Posts: 285
    Very interesting, and very revealing. VW is trying to become the number one car company in the world, but their sales numbers here in the USA are being equaled by Subaru, who is a very small player on the world stage.

    Subaru seems to be doing something right, and VW seems to be doing something wrong (at least as far as the USA is concerned).
  • ateixeiraateixeira Posts: 72,587
    Amazingly they manage that without good in-cabin tech and with many important models missing common features like Direct Injection.

    They'll never have the deep pockets that VW has, but it would make sense to use Toyota's supply chain for things that don't affect the driving experience, like Entune, climate control (ask any Subaru owner about HAL), etc.

    With the BRZ they were even able to help in the engine bay.

    Subaru is small so let's see them use a bit more leverage to grow from this point, because now they're competing with Goliaths.
  • anythngbutgmanythngbutgm Posts: 4,159
    I agree with everything you said. Definitely don't expect them to have as deep a pockets as the Germans but what they have done over the past few years is nothing short of incredible to me. Especially being a 2 time owner who bought my first Subie when there was talk here at Edmunds about a bleak future with falling profits and sales (almost run out of business by the scum of GM).

    So glad that situation was averted by the upcoming GM bankruptcy as well as the partial stake bought by Toyota...

    Next thing that Subie needs to do IMO would be a replacement for the long forgotten, over-the-hill Tribeca and IMO I think Subie would make a killing with an AWD minivan in the lineup...
  • xwesxxwesx Fairbanks, AlaskaPosts: 8,268
    Next thing that Subie needs to do IMO would be a replacement for the long forgotten, over-the-hill Tribeca and IMO I think Subie would make a killing with an AWD minivan in the lineup...

    I can't disagree with those thoughts! I really think they ought to push to get their diesel engine certified in the US. Even if they re-invent the Tribeca and/or being a minivan over here, I just don't think they'll compete well in those markets unless they can distinguish themselves with something unique (no, AWD in the minivan market is not unique, though it is limited to one other model right now).

    It used to be that Subaru offered a price advantage when one looked at the content vs other competitors, but i don't think that is nearly so much the case any longer. They certainly don't offer eye-popping fuel economy (yes, AWD is great, but you have to pay for it, too), especially with big sedans creeping back up into the mid-to-high 30s these days.

    Unfortunately, if Subaru were to go through the expense of engineering the emissions and certifying the diesel only to offer it in, say, the Forester, they'd likely have to price it at a level that would not attract a huge number of buyers. Push it out into other models, especially larger ones, though, and I think it could be a real winner. Let the partnership with Toyota really pay off; they can do the hybrid tech and let Subaru lead the way with diesel.

    Get that diesel over here and go places with it, Subaru!
  • ateixeiraateixeira Posts: 72,587
    What's tough is they have the $1500 or so AWD cost penalty, so to add a diesel cost penalty on top of that would be a double whammy.

    Their current diesel doesn't meet CARB, they would have to add urea injection and that would make it cost even more.
  • xwesxxwesx Fairbanks, AlaskaPosts: 8,268
    Sounds good to me.

    Content any model with that engine at the top end, and put Forester ~$35K, Outback ~$38K, and a Tribeca replacement ~$43K. If they made a reasonably attractive minivan available and put it at a hair under $40K fully contented, I think it would perform well against the Sienna XLE AWD, even if Subaru's idea of "fully contented" isn't quite the same as Toyota's. ;-)
  • ateixeiraateixeira Posts: 72,587
    The diesel GLK 250 starts at $44k so that would come in $9k lower.
  • fintailfintail Posts: 32,907
    Base on that car is actually 40K, 45K or so with "normal" equipment, perhaps.
  • ateixeiraateixeira Posts: 72,587
    I actually searched CarGurus and picked the lowest price.

    Then again, this is Potomac...they're not equipping any of them below $44k for this market, I suppose.
  • fintailfintail Posts: 32,907
    Yeah, you usually have to special order a base. Germans know how to play the option game to maximize profit.
  • ohenryxohenryx Posts: 285
    Might I respectfully request that you guys quote, at least a little, at least occasionally? I opened this topic, and the web browser shows me a page with 3 messages back and forth from fintail and ateixeira. Neither one quoted anything, and I don’t have a clue what car they are talking about. I feel rather like I am eavesdropping on a private conversation.

    Yes, I could go back a page, and then scroll all the way to the bottom of the page to find out. But that wouldn’t be necessary if you would quote “just a little, just enough”, and more people might participate in these conversations if you made it a little easier for them.

    Thanks for your consideration.

    ON EDIT: I bet you guys are doing this from smartphones, aren’t you? Which makes it 10 times more difficult to quote.
  • ateixeiraateixeira Posts: 72,587
    We can change the subject to make it easier to follow.
  • ateixeiraateixeira Posts: 72,587
    Sounds like there were really impressed with the (gulp) CVT in Sport Sharp mode.

    I'm glad that means something now. Early Sport Sharp modes only changed throttle mapping, to a less linear map, no less. Now it actually affects powertrain behavior.
  • anythngbutgmanythngbutgm Posts: 4,159
    http://www.leftlanenews.com/subaru-tribeca-production-to-end-in-january.html

    Hopefully the next iteration will be more stylish as well as get much better mileage on regular grade fuel (Or diesel).
  • ateixeiraateixeira Posts: 72,587
    So what will take its place? I think the Impreza will, but I wonder if the Forester is a better choice given the volume? Maybe both?
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