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What Will You Do When Your Favorite Brand Dies?

With the auto industry restructuring, it is most likely some brands will be going away for good. What if it's your current vehicle? Share your concerns here.

Karen-Edmunds Community Manager

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Comments

  • fezofezo Posts: 9,195
    You mean my Studebaker is going away?
  • andys120andys120 Loudon NHPosts: 16,382
    I'll do the same thing I did when Triumph and Fiat left town. Buy something else.
  • fezofezo Posts: 9,195
    Well, there is that...

    Short of GM going under altogether (not that far fetched) I'm seeing brands that might go away but the underlying car still being around - kind of like when Oldsmobile died. I mean other than sheet metal not much unique will go if Pontiac goes.
  • lemkolemko Posts: 15,068
    ...I only have one choice left and that'll be Cadillac. If Cadillac goes, I'll be out of the new car market forever. It'll be nothing but old Caddies and Buicks from then on.
  • nippononlynippononly SF Bay AreaPosts: 12,669
    No Lincolns in your future, lemko?! ;-)

    I STILL say GM should have your testimonial up on billboards...

    But if Buick ever went, you might find you quite liked the Lexus ES.

    I don't expect Toyota or Honda to go under or leave the U.S. market, but I wonder what will happen to Subaru, c/o Fuji Heavy. Will they make it? If they become a wholly owned subsidiary of Toyota in the next 10 years, I see their brand eventually being diluted and messed up by Toyota management, much the same way GM messed up every foreign brand it touched. OTOH, if they make it through the next 5 years and out of the recession intact, they will probably be able to remain independent.

    Meanwhile, I am hoping that some of the more interesting European brands (starting with Fiat) really do find their way back into the U.S. market. As much as Honda pretty much has a car for my every need, I sure would like at least one opportunity to have something with a bit more personality.

    2013 Civic SI, 2009 Outback Sport 5-spd (stick)

  • lemkolemko Posts: 15,068
    Nothing Lincoln makes short of the obsolete Town Car interests me. At least somebody finally saw the light and made a V-8 an option on the MKS. Still, the rear deck looks stubby and disproportionate. The MKZ could've been nice, but they cheaped-out at every turn. You can clearly see where they did by comparing the prototype MKZ to the production car.

    If I were to go to Lexus, it would be the LS. The ES is nothing more than a glorified Camry. Heck, the Toyota Avalon seems like a nicer car.

    If you look at the Subaru forum, it looks like they're doing fine despite the economy.

    The Acura RL has an awesome interior, but the exterior is awful along with no available V-8.
  • nippononlynippononly SF Bay AreaPosts: 12,669
    If I were to go to Lexus, it would be the LS. The ES is nothing more than a glorified Camry

    But how much is a Lacrosse a "glorified Impala"? I would say the ES is at least as much glorified from the regular Camry V-6. However, I wonder if the ES would be big enough for you, and I suspect it wouldn't be.

    The Acura RL, OTOH, is pretty cramped inside. And the TL is now dog-ugly, so Acura is clearly out for you. Perhaps a Mercedes E-class? A Volvo S80? But then, Volvo's future is on shaky ground too....

    2013 Civic SI, 2009 Outback Sport 5-spd (stick)

  • lemkolemko Posts: 15,068
    No Volvos. The only guy I knew who had a Volvo was my ex-girlfriend's ultra-obnoxious father. He tainted the image of Volvo for me forever.

    I guess I could see myself in an E-Class, though the S-Class is more my size of car. I would still immensely fear the maintenance and repair costs.
  • andre1969andre1969 Posts: 21,584
    nowadays, whenever a brand goes on the chopping block, it seems like it writhes in agony for years, so that when it does finally get put out of its misery, you're almost glad it's not suffering any more.

    For instance, how long did it take them to finally pull the plug on Oldsmobile? I think the announcement was made in 2000, just before the redesigned Aurora came out. Yet they were still building Oldsmobiles through 2004.

    And Plymouth had been standing on death's doorstep for decades, but finally got the courage to ring the bell in 1999, and in 2001, was welcomed in. Once upon a time, Plymouth was Mopar's volume seller, competing with Ford and Chevrolet. However, it started getting starved of products in the 1970's. Dodge outsold Plymouth in 1979 and 1980. In fact, in 1979, I think even Chrysler outsold Plymouth! Plymouth bounced back for 1981-82, but from 1983 onward, Dodge was the dominant division.

    In the old days though, things moved much more quickly. Edsel went from birth to death in about 2.25 model years. DeSoto had some of its best years and highest market share in 1955-1957, yet by 1959 it was well-known that it was slated for the chopping block. In 1960 it saw a drastically reduced lineup, and the 1961 production wrapped up on November 18, 1960.

    In the past, Pontiac was always my favorite GM brand, but other than the G8, they haven't made anything that's really turned me on in a long, long time now. I like Chrysler and Dodge, but in recent years the only products I've really liked from them were the Charger/300, and the Ram. I gotta admit though, if a bunch of money suddenly fell into my lap, I'd be tempted to go out and buy a 2009 Ram! :shades:

    I'll miss those brands if they go away, but I'll find something else to buy. Heck, if forced to choose a new car today, I'd probably be more likely to get a Nissan Altima than I would a GM or Mopar product.
  • gussguss Posts: 1,181
    mind buying used cars(sorry pre-owned), there will be some really great deals in a few years. In 2003 I bought a used 2001 Old's Aurora for 40% of the original price. The best part was GM set it up so that you could take it to any GM dealer for service. Chevrolet had a dealer much closer to me than Oldsmobile , so that worked out for the better.

    I'll have my eye out for used Sky's in a few years or a Saab 9-2x if you can find one.
  • andre1969andre1969 Posts: 21,584
    mind buying used cars(sorry pre-owned), there will be some really great deals in a few years. In 2003 I bought a used 2001 Old's Aurora for 40% of the original price.

    I've been thinking about going used my next time around. I bought my Intrepid brand-new, and while I've liked the car, sometimes when I think about the depreciation it makes my stomach turn! It stickered for around $21K. I forget how much I actually paid now...I want to say around $19,500, but all I remember is the out the door price, which with tax, tags, title, an extended warranty that I probably paid too much for, et al, came out to $22,389. I never bothered to look at used Intrepids before buying (the Intrepid itself was sort of a spur-of-the-moment purchase), but not too long after noticed a 1-year old one at Car Max, with about 10,000 miles on it, for $15K. And then started seeing 1-2 year old ones with under 20,000 miles for more like $11-12K.

    Was that 2001 Aurora a good car? I always liked those. Did you get the V-6 or V-8?
  • lemkolemko Posts: 15,068
    One could argue that Plymouth had been dying since 1960 in favor of Dodge.
  • gussguss Posts: 1,181
    I had the 3.5l V-6, it was a pretty good engine and had enough power for me. I always averaged 24 mpg in mixed driving. i thought it was a very comfortable car to drive and the interior was huge. In some ways the interior of my Malibu remind me of the Aurora.

    The downside was all the ribbing I would take for it being an old man's car , I was only 39at the time!
  • andre1969andre1969 Posts: 21,584
    One could argue that Plymouth had been dying since 1960 in favor of Dodge.

    Actually, if it wasn't for the Valiant, Dodge would have outsold Plymouth in 1960! As a whole, the Dart lineup- Seneca/Pioneer/Phoenix, outsold the equivalent Plymouth Savoy/Belevedere/Fury/Sport Fury line. Dodge did have the bigger cars that Plymouth didn't, the Matador/Polara. But Dodge wouldn't get a version of the Valiant until 1961, as the Lancer, and it wasn't nearly as popular as the Valiant.
  • lemkolemko Posts: 15,068
    Technically, the Valiant was its own separate marque in 1960. The ads would proclaim the Valiant as "Nobody's Kid Brother!" The Valiant became a Plymouth in 1961.
  • euphoniumeuphonium Great Northwest, West of the Cascades.Posts: 3,305
    "made a V-8 an option on the MKS"

    When did that happen and which engine is the V8 option? Perhaps the one that was in the LS?
  • lemkolemko Posts: 15,068
    I hear it's a 4.4 litre V-8 - the same one that's used in the Volvo crossover, whatever it's called.
  • bhill2bhill2 Posts: 1,270
    I am looking forward to them keeping me in Corvettes until I'm done with my second childhood (maybe when I'm 100 but I'm not committing.) I can't afford anything else with similar performance.

    2009 BMW 335i, 2003 Corvette cnv, 2001 Jaguar XK cnv, 1985 MB 380SE (the best of the lot)

  • boaz47boaz47 Posts: 2,730
    like another. I won't shed a tear or jump for joy for the cars themselves. I would for the lost jobs but a car is a car much like a drill is a drill. I don't think much will happen to Toyota either. Honda is a rather small target and should be spared any real damage. I agree with Nippon that Suzuki and Subaru will be living on the edge but the Japanese government will more than likely step in to help them out. Nissan on the other hand is in a different position. They are being controlled by the French and the French own their financial arm so they are at the mercy of someone they have no control over. Still the Japanese Government will not allow 51 percent ownership of one of their national companies, or they didn't used to, so the government could step in to save them as well. But once again it wouldn't bother me one bit to see them go or even to see Subaru and Suzuki go. It is just rubber, steel, plastic, glass and wire.

    Someone will always step in to take their place and after a few years we will forget them. They are just car companies they are not people that we need to treat like they are a living thing. It is no different than when we lost so many electronic companies, someone always steps in to make us forget what used to be.
  • euphoniumeuphonium Great Northwest, West of the Cascades.Posts: 3,305
    An AWD MKS, V8 would be attractive to me if I didn't have to buy the "Limited" option costing over $5,000.
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