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2013 and Earlier - Toyota Prius Prices Paid and Buying Experiences



  • big_robbig_rob Posts: 10
    Marina del Rey Toyota. They had an ad in the LA times and I confirmed it with Mike F. the internet fleet mgr. Hope this helps
  • roy2001roy2001 Posts: 59
    I think $1000 off MSRP would be normal soon. I will shoot them an email to ask for an II.
  • big_rob,

    What Prius package did you get? I'm looking for a Prius II in the Los Angeles region too and am aiming to get $1000 off of MSRP. Sounds like maybe you bought a loss leader advertised in the paper (with no choice of color or package)?

    Another question in general for everyone: has anyone been successful in getting a new 2010 Prius with the Cash for Clunkers program? I just went to the official site ( and noticed that when I chose a 2010 model for Prius as my replacement vehicle, the website wouldn't give me an incentive amount saying that the vehicle category is unknown. Did any one else run into this issue?

  • big_robbig_rob Posts: 10
    He offered me $1000 off of any Prius I wanted.
  • tasogaretasogare Posts: 3
    After you email the dealer, how long does it usually take for them to get back to you with a price? I'm wondering when I should just take the offers I have on hand instead of waiting to see if better ones will come.

    So far I've gotten about $1000 off MSRP but the MSRP numbers seem a little suspect (inflated by about $500).
  • sodaguysodaguy Posts: 71
    I just looked in their inventory and noticed that the car is no longer listed. Maybe it's sold already?
  • chomerjchomerj Posts: 10
    Sometimes it is within 30 minutes, but depends on how busy they are. I emailed several yesterday with no response after 24 hours (Boston area). For a 2010 II I was offered 300 off MSRP plus free extended warranty. Another dealer offered 300 off MSRP on any package, if purchased before July 30th (Mass sales tax goes up 25% on Aug 1). Several others offered only MSRP but wanted me to come in for a 'better' deal....

    Based on above should I wait for the clunkers/sales tax buzz to die down in Mass and buy later this year? Would only save about 400 on sales tax. Thanks!
  • In thinking about buying a 2010 Prius II this weekend, how has my bargaining leverage been affected since the launch of the Cash for Clunkers program? In other words, has the demand for Priuses been so high recently, that Toyota dealers are less willing to budge on anything less than MSRP (I had heard that some were offering $1,000 below MSRP recently)?

    Also, how much does it matter when you buy a car at the end of the month versus at the beginning. Again, is there a significant leverage to bargaining for one timing over the other?
  • edf2edf2 Posts: 2
    Bought a Prius IV with Navi about $800 below MSRP but had to pay sales tax on the 4500 clunker for cash exchange and $150 salvage value I received for the old car. Does anyone know if in Maryland there is in fact sales tax on the CASH program?
  • Every car I have traded has never commanded the trade-in value as listed on the Edmunds charts. The MSRP may be realistic when purchasing without a trade-but unfortunately with hybrids being in such limited supply and great demand, be prepared for a trade in allowance shock, no matter what the MSRP.
  • which dealer did you get it from?

    i got mine for prius blizzard white package II for $22870 (plus ttl & $99 processing fee) from fitzgerald toyota in gaithersburg. added options are floormats ($200) and the bumper scratch protector thingy ($69).
  • eric2eric2 Posts: 14
    just received an email quote from Crown for Prius II, not $1000 below MSRP, they offer me $1000 above MSRP
  • sodaguysodaguy Posts: 71
    I was talking on the phone to someone at Walnut Creek Toyota today (I saw their ad on Craigslist). The salesman offered $300 over invoice on any III or IV model that they had in-stock.
  • Since the Cash for Clunkers (why do so many people have trouble spelling that?) program has used up $1B in one week, I think we can safely assume it's driving up demand. I'm waiting for a cool down month.

    On the other hand, the $1k off MSRP sounds pretty darn good to me. By contrast, San Francisco Toyota (on Craigslist) is selling a Prius III for $23,450, which appears to be $450 over MSRP.
  • I believe $23,000 is the base price w/out destination charge. Every quote I've seen has included the $750 destination charge as part of MSRP (meaning base Prius III would be $23,750). So that's $300 under MSRP.

    But I'm not sure if others have been able to get the destination charge removed.
  • bombaybombay Posts: 5
    Just got the P3w/Nav yesterday from Fitzmall (Lakeforest Toyota) in Gaithersburg at $369 below MSRP. A $200 mats add-on came with the vehicle - guess all new ones have that as a standard option? Did have to put in a refundable deposit to wait on the car we wanted two weeks ahead of taking delivery (they did not have the Nav on the cars they had on the lot). Smooth transaction and they stayed true to the price advertized on their website ( There was the usual pitch for warranties and such but it was not done in a non-aggressive manner.

    As always - thanks to this forum and the members for all the information sharing that happens here. Forewarned is forearmed.

    And the car is fab - very different from the 2009 I had driven earlier.
  • Finally purchased my new Prius IV w/ Solar/Nav at Boch Toyota in Mass!

    Purchased for 27,300 delivered before taxes and fees (msrp $30,429-includes all weather package)

    Total discount from sticker was $3,129 - more easily negotiated because it was a demo car that a salesman had put 1600 miles on. I put that much miles on my car in a few weeks so not a big deal to me and was the only car with nav on the lot so I took the deal and ran!

    With the discount and my 2300 trade-in, I was able to purchase at a much more affordable price for a great package at $25k!!

    Can't wait to pick it up!

  • I am in LA area, the market got so hot. Prius II, dealer only offer MSRP price to buyer with clunker. For buyer without clunker, you can get $300 below MSRP.For Prius II, MSRP is $22750, however some options such as floor mate ($200) and bumper protect..($69) or bluetooth ($299) always already installed. You have to pay for those extra. Not good time for buyer w/o clunker.
  • Agreed. I am also in the market for a Prius II in So Cal, no clunker to trade-in. I may hold out a bit longer as the best offer I've gotten this weekend was $500 off MSRP. I think $1000 to $1200 off will be doable once C4C ends.
  • I got $1000 off MSRP in SoCal on top of C4C.

    I contacted EVERY dealership in LA County, Orange County, Riverside County and San Diego County. The best offer I got was $1250 off MSRP but that was for a specific model with some extras I didn't want. I went with the dealer who gave $1000 off and worked the phones/boats until he got EXACTLY the car I wanted without any extras.

    I saw the car, the paperwork has been signed and my Clunker traded in, but I'll wait to post the dealer name until I take possession.

    you just have to do your homework (and know how to negotiate). no sleep for a week but it was worth it! more than $5600 off sticker at the end!
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