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There is a huge difference between the leatherette and the dakota leather. I own an '08 335i and the dakota leather seats still look brands new. This is the most comfortable car I have ever owned. If you want some luxury in your car, go with the dakota for sure.
I tried to like the leatherette. I really did. I thought the money I'd save going with the leatherette would be put to other options like rear view camera and heated seats. At the end of the day, I'm buying a luxury car. I couldn't go with vinyl seats in a luxury car. That just didn't make any sense when I sat down and tried to nickel and dime myself. I don't regret it. BMW leather just feels and smells special. If I were in a climate where it rained and snowed, I might have considered otherwise I'm guessing.
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