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High End Luxury Cars

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Comments

  • designmandesignman Posts: 2,129
    Lecter actually said, "I wish we could chat longer, but I'm having an old friend for dinner."

    Pardon my paraphrase. I was figured it wasn’t exact.
  • docnukemdocnukem Posts: 485
    Commonly overheard by brand:

    Cadillac: I remember driving in one of these with my grandpa.

    Lexus: Hey, if you look out the window you can tell we're moving.

    Infiniti: Didn't we just fill up with gas?

    BMW: Whoa, Mario, I'm gonna be sick...
    Also: Who'd have thought an Interstate could feel like a "natural beauty" road.

    Mercedes: When did the mechanic say we could get back on the road?

    Audi: What kind of car was this again?

    Jaguar: You know, I own a Ford, too.

    Porsche: So do you really get a lot of dates with this thing?

    Nothing like hyperbole and stereotyping to stir the pot.... :) Please understand I don't adhere to all of these mythperceptions (intentionally misspelled)...I just wanted to be sure that I was an equal-opportunity offender.
  • designmandesignman Posts: 2,129
    I once hammered a jughandle in my old Volvo and my father-in-law said... holy spit, does this thing have four wheels?
  • deweydewey Posts: 5,243
    OK I know CNN Money is not exactly an authority in terms of auto opinions but they rated the Audi A6 as their best pick versus the BMW 5, Infiniti M, Lexus GS and Acura RL.

    Audis seem to get the short end of the stick in this forum since there seems to be very few Audi enthusiasts here.

    That is a shame since Audis are such wonderful cars. The Europeans certainly knows something that we dont(A4 beats BMW3 sales and A6 sales is tied in top spot with BMW5 sales).

    IMO this forum is too narrowly focused on Lexus, BMW and MB. I guess that is a reflection of fourm member biases.

    CNN Money
  • hpowdershpowders Posts: 4,269
    Since when is to be biased defined as being passionate about one's car?

    I own and love BMW's. That makes me biased?

    Anybody who drives an Audi A8 can post here.

    There is no conspiracy to keep Audi lovers out.

    It's not my problem if only one guy here drives an Audi.

    Since I have never driven an Audi, I have no opinion and certainly no bias.
  • tagmantagman Malibu, CaliforniaPosts: 8,441
    This is MY take on the Audi thing here. Just MY opinion. When I think of these different cars, I immediately have thoughts about them . . . preconceived ideas . . . as to what each of them IS somehow to ME.

    The BMW most definately makes me think of a sedan with great handling, engineering, and more . . .

    The Mercedes represents engineering, sophistication, and luxury to me.

    To me the Lexus represents comfort, modest luxury, and almost bullet-proof dependability.

    The Jaguar makes me think of gorgeous yet classic styling, luxury, and comfort.

    The Audi, however, leaves me pondering momentarily. I am aware of the well-done interior, but don't seem to grasp onto any immediatley identifiable traits that just yell "Audi".

    So . . . I believe that Audi needs to catch a serious case of "brand recognition". . . . or something?

    TagMan
  • tagmantagman Malibu, CaliforniaPosts: 8,441
    The Audi, however, leaves me pondering momentarily. I am aware of the well-done interior, but don't seem to grasp onto any immediatley identifiable traits that just yell "Audi".

    So . . . I believe that Audi needs to catch a serious case of "brand recognition". . . . or something?


    Shortly after I wrote this brief remark, I wondered what company handles Audi's advertising campaign? Anyone know?

    Fair or not . . . when it comes to perceptions about products (nothing to do necessarily with the truth, mind you), I ALWAYS tend to give a fair amount of credit AND blame to the ad agencies.

    TagMan
  • anthonypanthonyp Posts: 1,857
    As most people seem interested in the other brands, and I have not had my Audi very long, I have been waiting to give an update after a bit more time has gone by and I have taken the car on a trip--next week-....So far the Audi has been the best delivered car I have owned..Everything worked right from the beginning, although I did not know how to work everything as I have a steep learning curve coming from Lexus from the beginning. The car feels very crisp and sure of itself...The only difference I feel between it and my wife`s 530xi is it is heavier therefore not quite like the bmw, but not far off..My dealership treats me very nicely--but the real test will come when something is wrong...I do not believe I could have a better relatonship than the one I had with Lexus--great people-- I personally like the interior of the Audi much better than the Lexus, as it is new, so I will comment further after time...The screen extracts itself from the dash, and I know I like that better and will continue to do so..The car warms up way way quicker inside---like two minutes or so, and the seats warm up in reacord time..Personally I like the grill, but can understand how others may not...Seems all cars have something to not like....Further I got the sports suspension and although I have not been able to compare it against the regular suspension, it is great....All in all I think anyone considering this type of car would do themselves justice to test drive the a8...It is more expensive than the Lexus but cheaper than the Mercedes, and about the same as the bmw 7 Tony Further there is very little promotion and the dealership network is way behind the others---probably contributing to the sales numbers.
  • tagmantagman Malibu, CaliforniaPosts: 8,441
    I realize that you have not had the Audi long, but right after reading your take on the car, I stopped myself from reading your post a second time. I did this on purpose to see just what it might be that I would recall about the car from your report. I remembered (regardless of accuracy) that you indicated that it did not handle as well as your wife's BMW, and that you liked the interior, and that you were getting used to the car, but you generally liked it. That's how I remembered your post.

    Then, I went back and read it a second time. There was more detail, of course, but I found myself searching your words for that "something special" that the car offered you.

    PLEASE do not misunderstand my post to mean ANYTHING negative about you, your post, or your car. I thank you for taking the time to share your Audi experience so far, and hope to hear more after you have it longer. I hope it turns out to be a GREAT car for you, as I would hope for anyone buying a car.

    I think that your post is further indication of the lack of a well-known identifiable trait regarding the Audi. However, I will soften that statement a bit by saying that I believe there is a continuing trend towards "interior awareness" regarding the Audi, and your post also further indicates this to me.

    Stay in touch.

    TagMan
  • bdr127bdr127 Posts: 950
    Years ago I actually bought an A4, so I'll give you guys my take....

    At the time, I needed/wanted AWD for the blizzardy New England winters. Audi was the #1 luxury brand if you wanted AWD, hands down. Since then, the other luxury brands have "caught up" and offer AWD in much of their model linup.... With regards to the questions about advertising, I see quite a few Audi commercials that focus on AWD.

    I also wanted something that was dfferent... Lots of people had BMWs and Mercedes and Lexus. As a 20-something recently out of college, I wanted something that was a little more unique and not as common. Audi fit the bill there.... Of course, you can't really advertise "not as common" without really saying "you don't sell as many cars as your competitors." :confuse:
  • anthonypanthonyp Posts: 1,857
    Maybe you should read it a third time this time more slowly...I do not possess the writing skills to eloborate on the subjective, I`l leave that to Mr. Cincinatti, as he does it well...I might also say I don`t spell very well, but I`l keep trying..Tony
  • lexusguylexusguy Posts: 6,419
    So the Legacy is an AWD Camry? I dont buy that at all. The Legacy is something of a "tweener", its not really in the same class as Accord or Camry, nor is it up in near-lux with IS350 and TL. The Rav4 and Forester and the Tribeca and Highlander are already in the same class. I dont recall Subaru having any plans to kill off either of these vehicles because of Toyota competition. The Legacy with a bit more muscle could be Toyota's answer to the MazdaSpeed6 and Altima SE-R. The Camry, AWD or not, could never compete with those cars.
  • The Europeans certainly knows something that we dont(A4 beats BMW3 sales and A6 sales is tied in top spot with BMW5 sales).

    The overwhelming majority of Audi's sold are FWD; FWD is considered blasphemous around here ;-)
  • lexusguylexusguy Posts: 6,419
    In Europe you can even buy a FWD Jag X-type. Not that anyone has, but the point is you can :)
  • tagmantagman Malibu, CaliforniaPosts: 8,441
    There's always the risk to say something that might be misunderstood. I apologize if you have misunderstood my post. Your writing skills are just fine. I enjoyed reading it many times.

    Let me clarify this a bit more: The point I was making was that I have been trying to identify what would be a "unique-to Audi" or "identifiable-to-Audi" reason that would motivate you or someone else to buy that particular car. In post 12166, that reason was indicated as AWD, which was described by the purchaser as a unique feature of the Audi, at the time of purchase. Let's be clear that you are not being asked to justify your purchase. It's OK to buy a car for ANY or NO reason! It happens all the time. But often there IS a common-thread reason that people will buy a particular car. That's what this is about.

    So, again, the real question is whether or not there was a clearly identifiable reason that you and other Audi purchasers have in common that becomes the motivating factor for the purchases.

    For example, BMW buyers very often buy BMWs for the drivetrain and performance, and the vehicle has a well-known reputation as well as widely-accepted preconceptions regarding this attribute.

    The Audi has a well-known reputation for ???, and what would be the widely-accepted preconceptions about the vehicle?

    Those "Audi" attributes may very well be there, but are they well-known? And what exactly are they, if they ever were to become well-known? What positively identifies an Audi?

    So . . . after all this, I still think that Audi (regardless of its greatness or lack thereof) needs to catch a serious dose of "brand recognition" . . . and to go a little further . . . to be successful, it would need to be based on some particularly special, unique, and recognizable "AUDI attribute(s)".

    That's still my perspective.

    TagMan
  • emaussemauss Posts: 151
    My first Audi was a 1976 Silver Fox (special addition Fox). It was very similar to the VW Seracco (sp?), but with fuel injection rather than carbs. I was surprised when I went to the dealer and learned it was within my price range.

    At the time I had consider Audi to be a high-end German car that was (and is) something a little special and unique.(...and I still do...)

    I guess the sales department wishes it weren't *so* unique!

    I am now patiently waiting for my A8L to show up at the dealer.

    To many of us with old-time sports car background (Austin Healey, MG, Triumph, etc) I think Audi has always had a good and important name. The attention to detail and interior space that Audi has demonstrated in recent years is one other thing that sets them apart from some other manufacturers. They had evolved into an even better car manufacturer than they had been.

    (e)
  • merc1merc1 Posts: 6,081
    My take on Audi is they were known for being bargain priced German luxury compared to Mercedes and BMW. This along with AWD and some different technology (like Aluminum construction) were their calling cards.

    Audi being part of the VW Group has had to live with the stigma of being just a glorified VW - to some people. They were back in the day with certain models, but this has long since changed. However this perception always kept them grouped in with second tier European brands like Saab, Volvo and Saab, not with the starlets Mercedes and BMW.

    Now since BMW offers awd on some models and Mercedes-Benz offers awd on every sedan and wagon they make, Audi is losing that advantage to a degree. Secondly they aren't exactly all that cheap anymore, but there is still some room between certain Audi models and upper BMW and especially certain Mercedes models, plus you're more likely to get a bigger deal on a Audi still, again depending on what model we're talking about.

    Audi's dealer network has been a big problem. Now in my area every Audi dealer except one is a brand new ultra-modern facilty, and a lot of them are placed on or near "dealers row" with MB/BMW/Jag/Lexus etc. Another problem was that they didn't have enough dealers. Back in the day when Mercedes only offered AWD on the E-Class (say like in the day of the W124 E-Class) and BMW didn't offer it at all, Audi didn't have enough dealers to really exploit that in the areas of the country in which it would have made a difference, like in the Northeast. Upon a recent trip to Minnesota it was interesting to see that every Mercedes sedan was of the 4Matic variety. In a market like that Audi should clean up, but I don't think I saw more than one or two A4s there the entire time.

    What I think identifies and Audi today is design, both inside and out, technology (all-aluminum construction, FSI) and just being the alternative to the old-guard German makes like BMW and again, especially Mercedes. They also have a long history (for those who care to know) and they've practically owned certain racing venues in recent years.

    They don't have a absolute lock on direct-injecton or aluminum construction now though, so I guess for now they'll have differentiate themselves through design and a price advantage (compared to MB/BMW in some cases). I personally think a lot more people would buy an Audi if they knew about them. Audi needs to offer brochures on their website like everyone else and just get that Audi name out there more.

    Also, I see a lot more growth potential for Audi than either MB or BMW in this country. As gas prices start to inch upwards again I'm reminded that Audi is very, very late to the SUV party, as nice as the Q7 appears to be, the launch will likely be blunted somewhat by a general turn away from SUVs. Mercedes will likely face the same thing with this new "GL-Class" also, and I bet BMW is no longer considering that "X7" that has been rumored for years.

    That said, and as everyone knows I love Audis, always have. I like them because of their design uniqueness compared to Mercedes and BMW, they're such slick, tasteful, edgy cars IMO. For me there was nothing in the mid-size class as elegant and tasteful inside and out as the previous generation A6 during those years, not even the W210 E-Class. I almost feel the same way about the current A8, but I haven't seen the new S in person yet.

    Audi does still enjoy a small nichce to themselves among their German competitors, awd performance models. Mercedes only made a handful of previous generation E55 4Matics for the German market and BMW has said NO to awd for any Motorsport model so the S and RS cars are unique from that prespective. The S4 Cabriolet is a wonderful, go-anywhere during any season car.

    M
  • anthonypanthonyp Posts: 1,857
    There is no apology necessary, I just find it frustrating to try and describe a subjective issue such as a car...Over the years I fortunately have owned a variety of cars--some lemmons, and other superb machines--That experience has imbeded in me `senses` everything from smell to feel to touch and many more...Those have been the overiding decision makers ...Just me personally, I find the Mercedes a bit less than taught, the BMW a little shy on the refinements(interior) Lexus just so so(and a little not real) All are fine cars...Why I said at the end of my post that a person would do themselves a favor to test drive an Audi---what I was suggesting was that they themselves would then be able to (through their senses) experience it...If you were to search way back in the a6 posting, and find Markcincinatti and where he got his new a6, that is enthusiasm... For me only Porsche awakens those old memories...I also don`t think any of the above luxury cars really are that much different, but I really like my a8, and far more than I am able to express---it`s in the feeling-- I would like to chllenge you to give yourself a test and mentally try and describe why you are attracted to a person....There may be no single answer...I think Audi has a good way to go on the marketing front..A good and diverse dealer group is a must then the adversising...They are on the way Tony
  • deweydewey Posts: 5,243
    Majority of Audis are FWD in Euroland .

    You can find BMW 518s and MB C180s in Euroland

    You cant get new BMW M5s with a manual tranny in Euroland

    Euroland, the land of enthusiast cars but with few enthusiast drivers.
  • deweydewey Posts: 5,243
    Secondly they aren't exactly all that cheap anymore,

    No Audis are not cheap at all.

    The A3 3.2 sells for the same price as a BMW325xi in Canada.

    OUCH!!!
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