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The technology on this car trumps the S-Class by leaps and bounds. I hated the car when I first started seeing spy pics, but have grown to admire it. I think it will look much better, more impressive when seen in person. I think it will be more akin to the old W140, which is what BMW designed it to, not the W220. That is why they were shocked to see the sleek W220. But I do believe the interior materials on this car will also trump the W220. "This is not your dads BMW" might be an appropriate term. :-)
Frankly, I think the new BMW continues the typical German Teutonic styling. Mercedes has chosen to soften it's edges more, more like a Japanese auto.
Just my humble opinion, please no rants and raves.
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