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2013 and Earlier - Toyota Sienna Prices Paid and Buying Experience

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  • I got a fantastic deal from Dry Ridge Toyota (in Northern Kentucky -- about 25 minutes south of downtown Cincinnati) on a FWD XLE with Package #14, mats and sill protectors, AND a 7" Rosen Clearvue II DVD all-in-one system with an input plate for RCA connection plus a 115V outlet. The sale price was $32,600. Additionally, they gave me $350 more for my trade than any other dealer around. In fact, Toyota of Cincinnati was the next closest price and they were a total of $2100 more than the deal I got. I did the standard "fax attack" and faxed what I wanted (along with a description of my trade-in) to over 22 dealers across three states. I gave them an account of my best deal to date and asked them to submit bids to beat my deal. About 6 dealers responded, most did not. Dry Ridge Toyota crushed all their deals! I picked up the car the day before Thanksgiving. It is exactly what we wanted.....Salsa Red with Fawn interior. It took about 3.5 weeks -- they just changed the color on an incoming van they already had on allocation. Then, I got an excellent deal from their finance guy to boot...3.15% for 60 months or 4.05% for 72! I have bought many cars in the past, but this was by far my best experience. If anyone is interested, drop me an e-mail and I will give you my salesman's name and number. By the way, on Wednesday when I picked up the vehicle, they had about six Sienna's in stock and ready for delivery -- a few of each trim model if I remember right -- I would be someone could get a incredible deal on one of those vans.
  • in #2649 mjtaysdad writes:

    I got a fantastic deal from Dry Ridge Toyota (in Northern Kentucky -- about 25 minutes south of downtown Cincinnati) on a FWD XLE with Package #14, mats and sill protectors, AND a 7" Rosen Clearvue II DVD all-in-one system with an input plate for RCA connection plus a 115V outlet. The sale price was $32,600....It is exactly what we wanted.....took about 3.5 weeks....I have bought many cars in the past, but this was by far my best experience....By the way, on Wednesday when I picked up the vehicle, they had about six Sienna's in stock and ready for delivery -- a few of each trim model if I remember right -- I would be someone could get a incredible deal on one of those vans.

    My response:

    I bet someone could, too, and congratulations!! Edmund's invoice on a comparably-equipped XLE with factory-installed DVD (pkg #16) to my area (San Francisco/Sacramento) is $31,083. Using that as a comparison, I estimate you paid about 5% over Edmund's invoice.

    Not bad, not bad at all, and about $2600 below MSRP for an XLE with pkg #16.

    Yes, you really can get a good deal on a vehicle that's selling well (exactly my point in #2623 and #2632).
  • Hi,

    Signed a thanksgiving deal for this vehical - XLE Limited AWD with HO (DVD+NAV) for $36924 that also includes $540 destination charge. My total price is

    $36924 + $125 (doc) = $37049

    alomost $4000 below MSRP.

    Got a deal from a dealer in NH who was holding a 4 hr thanksgiving sale and selling Siennas at invoice prices.

    I noticed their invoice for XLE lmt AWD is almost $700 more than Edmundss price, which he told me it was because it has extras included such as 2 wireless headphone, wheel locks, etc.

    Is this true? But I think I got a good deal and my friend bought a LE for almost $2500 below MSRP.

    I now have to wait for 10 weeks, and I have some concerns over delivery date. Is this deal too good to be true?
  • in #2651 gao_mei writes:

    Signed a thanksgiving deal for this vehical - XLE Limited AWD with HO (DVD+NAV) for $36924 that also includes $540 destination charge. My total price is

    $36924 + $125 (doc) = $37049

    alomost $4000 below MSRP.

    ...I noticed their invoice for XLE lmt AWD is almost $700 more than Edmundss price....

    ...I think I got a good deal and my friend bought a LE for almost $2500 below MSRP.

    ...Is this deal too good to be true?

    My response:

    I also compute the selling price as $700 (less than 2%) over Edmunds' invoice. That's excellent!! And no NH sales tax?? Wow!! Why do I live in CA!

    Your friend probably did very well, too (a few percent over invoice).

    In any event, perhaps enough of us in different parts of the US have gotten sufficiently good concessions on Sienna prices that Edmunds should revise its TMV prices on these vehicles. TMV = MSRP is VERY misleading.

    How about it, steve_HOST?
  • Has anyone been able to negotiate a deal on a Sienna in Austin that is LESS THAN MSRP?
  • We just picked up our LE8 with pckg #1 (AM), mats, and mudguards. We paid $24,750 (excluding sales tag and state tag fee) which is $1275 under EDMUNDS MSRP. I was told by several dealers when quoting people in FL having recently gotten $1500 to $1800 off MSRP on LE's that those prices were more discounted due to them getting more options and high pckgs such as DVD, 10spr stereo, alloys, leather etc. Multiple dealers told me, here is my price for the LE (around $1000 off MSRP routinely (all dealer fees included)) and that I could have all the option packages I wanted for Invoice pricing. Therefore, if I had "loaded her up" I could have gotten more off MSRP. We did not need the options other than what we got. I also only had one dealer tell me I had to get the Toyogaurd from him which I was also unwilling to pay for.

    Here is what I was offered:
    For an LE8 with pckg #1 and floormats (mudguards thrown in at one dealer as already prepped that way)

    PRICES INCLUDED ALL FEES EXCEPT TAX and TAG

    Stewart Toyota (North Palm Beach) - $24775 - Awesome Internet Sales - Bought here and would again. Agreed to price via email, p-up and pay in 1 hr, and no surprises. Bought my Sienna here from LW as it was in stock.

    Gettel Toyota (Bradenton) - $25,092 - Clear communication via the web; price included delivery to my door (200 miles away); could have picked up and saved $100. Order needed; not in stock. Others in this forum have bought here with positive reports.

    Maroone Toyota (W. Ft. Lauderdale)- $24,745 - Best response time and very straight forward and best Internet pricing. Would have bought from JR here but only had model in stock w/ more options than I wanted. Would have had to order and wait 2 weeks. Would have included lojack (tracks stolen cars) for $150 which retails for $600.

    Toyota of Orlando - $24,900 - Big dealership; volume; recommended once on this forum. They had my model/color in stock (Internet sales group), but only had it with Toyogaurd. Quoted $24,400 until I asked if that was all fees. Then they said, must add $500 fee for I don't know or even care what for a total of $24,900. I would have driven 2 1/2hrs to get it from them if they could have come down to compensate for the unnecessary Toyogaurd, but that was their best price.

    These were the four dealerships who were the most competitive and/or respectable in Toyota car sales in our SE Florida region that I found. Every one of these dealerships came down in price between $100 and $500 in price from their first quote. I followed up the first quote to my assigned Internet sales person with details call or email of recent pricing of members of this forum with similar outfitted models to get the further reductions.

    Oh yeah...WE LOVE THE VAN !!!
  • mackabeemackabee Posts: 4,709
    I would have waited the two weeks, saved $5.00 bucks and gotten the Lo-jack for $150.00. As hot as these vans are and living in South Florida, one of the highest areas for stolen vehicles other than California, that L0-Jack is going to come in handy!
                 ; )
                 Mackabee
  • Can anyone provide feedback on what is the correct invoice price for the XLE Limited FWD in the Atlanta area? My dealer tells me that the edmunds invoice price is not valid as all dealers in the southeast get their vehicles from one distributor who gets it from Toyota. The distributor adds his own markup.

    Thanks in advance..
  • We're currently in a Four Runner, but with two munchkins under three, looking longingly at the Sienna. Here's the deal I've currently cooked with our local (central NC) dealer - '04 XLE Limited AWD in Arctic Frost with tow package for $34,500, plus $360 tax, $45 plate transfer and $269 recording...for a total of $35,174.

    The van doesn't have the DVD we want, but we will put that in after we close this deal (at cost, out of pocket).

    I was feeling good about it, but after reading some of the deals here...I'm having serious doubts.

    BTW - what's up with the $220 charge for the "special" arctic frost paint?? I asked at three dealerships and no one gave me a good answer.

    Thanks in advance.
  • ycwpaycwpa Posts: 4
    What's the lowest price anyone has negotiated on a 2004 Toyota Sienna XLE Limited AWD with the HO Package? Dealership name, city, and state? Thanks. I look forward to your responses.
  • I got my LE8 with option7 last week. I love it :)
  • mackabeemackabee Posts: 4,709
    The Sienna or any other Toyota with White pearl paint are the only vehicles that have an added charge from the manufacturer for the special paint.
                  : )
                    Mackabee
  • ycwpaycwpa Posts: 4
    What's the lowest price anyone has negotiated on a 2004 Toyota Sienna XLE Limited AWD with the HO Package? Dealership name, city, and state? Thanks. I look forward to your responses.
  • ycwpaycwpa Posts: 4
    What's the lowest price anyone has negotiated on a 2004 Toyota Sienna XLE Limited AWD with the HO Package? Dealership name, city, and state? What would be considered a good deal on a XLE Limited AWD with the HO Package? Thanks. I look forward to your responses.
  • Alas, I found out that our car will need major repairs. We have decided to go for it and buy hopefully a Sienna. Reading all the posts the past few months I have found the availability in NY/Nj to be sparse. I know Fitzmall has LE7's for 24,745 and LE 8's for 25,777 (plus taxes and tags). Are these reasonable prices?
  • ilanabb -- we need to know what option package you are talking about in order to give you an idea of what is reasonable (some packages add as much as $3-4k to the MSRP).

    I assume they are probably quoting you the price for an LE7 with the AM package (package 1) and floormats -- this seems to be the lowest priced LE that is commonly available. MSRP for this model/package (including the destination charge) is $25,806. Note that the AM package is relatively low frills (trip computer/homelink/rear seat audio).

    So, if this the model we are talking about, your quote is about $1,000 under MSRP. Not bad, but not the lowest folks have quoted on this board. I was able to buy that model for $1,500+ under MSRP here in the Boston area.

    -Chris
  • Hi,

    Looking to see what current wait list is for a Sienna LE. Are certain models/options more readily available than others?

    I have a lease that ends in March, so want to potentially plan for placing an order if wait list is long.

    Thanks

    Rick
  • in #2665 ilanabb writes:
    ...We have decided to go for it and buy hopefully a Sienna. Reading all the posts the past few months I have found the availability in NY/Nj to be sparse. I know Fitzmall has LE7's for 24,745 and LE 8's for 25,777 (plus taxes and tags). Are these reasonable prices?

    My response:

    Please reread my post #2632 on how to structure an offer for a new vehicle. You should be able to buy what you want - even something with limited dealer inventory and selling well - for only a few percent above Edmund's invoice (not including sales tax, license, and documentation fees). I was able to (post #2623).

    When you work from invoice (as you always should, rather than MSRP), you may need to reconcile some charges on the dealer's invoice that Edmunds' pricing does not account for, like an advertising fee. Here's what Edmunds says about these charges (in Step 8 of "10 Steps to Buying a New Car" on the Tips and Advice page at this Web site):

    "In some areas of the country, dealers have costs that don't show up on Edmunds.com invoice prices. This means the Edmunds.com invoice price of the car you are researching might not exactly match the dealer's invoice. Don't panic — and don't begin making accusations. Edmunds.com can't track all regional fees, such as advertising costs. So, as a rule of thumb, consider the charges on the dealer's invoice to be nonnegotiable. However, if extra fees are written into the contract (such as "D&H" or "Administrative Costs") which seem bogus or redundant, ask to have them removed, or say you will take your business to another dealership."
  • Thank you everyone for the great info and points of contact in the northern VA/metro DC area. I just ordered my Sienna from Miller Toyota in Manassas, VA, and wanted to share my purchase info.

    I ordered the XLE in Arctic Frost Pearl/Fawn Leather with option package 16, wheel locks, floor mats and auto-dimming mirror. MSRP for this configuration is $36,019 (including special color $220, mats $196, wheel locks $59, auto-dimming mirror $199), and my purchase price was $33,086. Total price will add in VA tax (3%; $998.22), Dealer’s business License Tax (.017% or $56.25), tag fee ($54.50), and the dealer processing fee of $188.

    I normally negotiate the dealer processing fee out, but got the dealer to add in the auto-dimming mirror with installation and let the proc fee stand. This was a fair compromise for me, especially since this dealer’s previous offer was $1900 above our final agreed amount, and I am getting the exact vehicle I (and my wife) wanted with no compromises.

    Invoice on this set-up is approximately $31,400 (figuring ~ $30 for the wheel locks). Adding the purchase price and doc fee together, I figure that I paid 6% over invoice ($1874), and $2745 below MSRP.

    I wasn’t looking to fight down to the last dime, but was firm on a couple points in arriving at a deal that the dealer and I could both walk away from satisfied. I lost the opportunity to get the same vehicle in Blue Mirage (our second choice color) a few days before from another dealer when we couldn’t iron out the auto-dimming mirror add-in, and I thought I’d missed an opportunity over a “lousy” $200. It all worked out in the end as we ended up with the vehicle we wanted at a price we felt comfortable with. I haven’t worked that much over invoice in the past, but I’ve never tried to get such an in-demand vehicle.

    Our Sienna is scheduled to be built next week and delivered either Christmas week or the week after. A little schedule slide would be acceptable now that the major hassle is over.

    One extra benefit is that the dealer that came through with this deal is 2 miles from our home, so we can take advantage of the “Dealer Appreciation Plan” which includes:
    “Six-Lube, Oil and Filter Change services for $8.95 each, $15 Parts Center Gift Certificate, Two-Free VA State Inspections to use anytime, Four-Overnight Rental cars for $9.95 each to use anytime, Two-Free Rental Cars for major services, Two-"$50 Off" coupons for your 30,000 and 60,000 mile services, Plus, on your next vehicle purchase, make your very best deal and after the paper work is completed, present the Vehicle Discount Coupon and receive $200, Plus, on your next vehicle purchase, make your very best deal and after the paper work is completed, present the Trade-In Coupon and receive $200 more for your trade, Plus, on your next vehicle purchase, receive a $200 Discount on any Vehicle Service Agreement, and Five Coupons for 15% off any Over-The-Counter-Parts purchase.”
  • kinctkinct Posts: 59
    In central CT (Hartford/Manchester area), there are plenty of Siennas available - yes, sitting in the lots... I have seen more of the expensive ones (XLE, XLE Ltd) and fewer of the inexpensive models (CE, LE) though.

    Lynch Toyota in Manchester was pretty arrogant on pricing in July (pre-recall) when I spoke with them. Basically MSRP, _maybe_ we can get you a few hundred off MSRP....

    Hartford Toyota I didn't deal with much on pricing, but they seemed more willing to deal. Just as I was getting ready to start working on them, another dealer (Toyota of Norwich) accepted my offer (850 over invoice). Don't know the availability there.

    I think you'll be pleasantly surprised. If you are very particular (colors, packages), you probably will be better off ordering ahead. Just negotiate with every dealer in a reasonable radius (fax/email your offer). Don't expect anything radical, they're not desperate... But you can certainly pay less than MSRP (though I don't doubt that some will try to convince you to pay MSRP). Also look across state borders. Some Mass. dealers were also VERY willing to deal, I just dropped the conversations relatively early.
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