It looks like you're new here. If you want to get involved, click one of these buttons!
I admit, the whole peice was "eye candy". But, that's what gets people's attention. Also, it was thrilling to see Pontiac take on it's competition like that with a new advertisement, not one that's rehashed!
I was too busy looking at the visuals, but Pontiac's website show the info that's I believe the commercial was aimed at:
"THE COMPETITION IS BEHIND US ALL THE WAY.AND WE HAVE THE TEST RESULTS TO PROVE IT.
Recently, SSEi beat out some formidable rivals: Chrysler 300M, Lincoln LS, and even Lexus GS 300. Under strict testing procedures, SSEi outperformed the competition in key acceleration tests. * In simulated highway merging (0-60 mph sprints), SSEi showed them nothing but taillight. In everyday commuting (30-50 mph runs) and highway passing maneuvers (50-80 mph runs), SSEi left them in the slow lane. And in the all-out ¼-mile blast, SSEi finished ahead. In addition to outperforming the competition, SSEi trumps them in technology too. This Bonneville gives its drivers more standard technology that it's supposed rivals, with features such as supercharging, Stabilitrak stability enhancement system, Magnasteer, OnStar, and HUD (Head-Up Display). When it comes to cars in this class, the prestige is in the performance.
* 2002 SSEi versus 2001 competitors."
OFFICIAL RESULTS 0-60mph 30-50mph 50-80mph 1/4 mile SSEi 7.64 sec 2.85 sec 7.38 sec 16.60 sec@ 89.2 mph 300M 8.48 sec 3.30 sec 7.82 sec 17.10 sec @ 85.9 mph GS 300 8.39 sec 3.26 sec 7.65 sec 17.02 sec @ 86.4 mph LS V6 9.71 sec 3.75 sec 8.93 sec 18.09 sec @ 82.9 mph Here's the link: http://www.pontiac.com/bonneville/outperformed.html
You'll also see in the Globe and Mail site coverage about a noon-hour memorial service which I attended here in Ottawa today. Your Ambassador to Canada and our Prime Minister led the country - and the 100,000 of us at Parliament Hill - in three minutes of silence. It was very poignant. It was also the first time in my life I have ever sung the Star Spangled Banner - I surprised myself that I knew the words. A tribute, I suppose, to the many years of following the New York Mets during the Tom Seaver days.
BTW, GM of Canada has pulled all of their advertising and has replaced it with full page ads expressing sympathy for the US victims. Very dignified and incidentally the only auto manufacturer to do so.
Here's the actual text of the Gordon Sinclair radio piece
Help | About Us | Contact Us | Careers | Affiliate Program | Dealer Center | Privacy Statement | Visitor Agreement | Membership Agreement
Your Ad Choices | Site Map | Glossary | Mobile | Developers
© Edmunds.com, Inc.