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I asked the dealer about turning them around and was told they could not be. This idea was someone else's from over in the KIA Rondo forum because it is a major issue with that vehicle as well. Just check out the number of posts.
From desperation I made some new attempts at removing the headrest and turning it around. It turns out there is a lock on the second post that stops it from coming all the way out. You may have to depress both, simultaneously.
It is not a cure for the bad design, but it will stop it from beating the back of your head. That is removed, turn it around and shove it back in. The locks do not work and it will want to go all the way down. I'm toying with some ideas to stop that from happening and will post back if I find resolution.
BTW, my neck is starting to get slowly better and still need pain killers later in the day. This design is as dumb as the guy who sits on his wallet all day and then can't figure out why he gets pain down his leg. ;-)