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How Much Is Brand Legacy Worth To You?
Alfred Sloan's marketing genius was largely responsible for GM's enormous success in the'30s, '40s, and '50s, and was based on people's desire to move up, and to flaunt their success. Other people don't assign much value to status, or are even repelled by the notion of paying for status. Some seek annonymity.
What are your thoughts on this? Did you, for example, buy a Lexus instead of a Toyota, mainly because of the impression you'd make on others, justifying it by, "it wouldn't look right for a person in my profession, or from my neighborhood, to drive a Toyota/Honda/Chevy?" Or, how about the person who has little interest in performance, can't drive worth a darn, and isn't a car nut, who drives a Corvette or a BMW M series? Far fetched? Uncommon, maybe, but they're out there.
Do you know someone for whom status is very important, or the opposite?