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How Much Is Brand Legacy Worth To You?

2

Comments

  • fintailfintail Posts: 32,913
    I think I remember a 4 point ornament on my old 66 Galaxie as well. A nice ornament can have an effect.

    But for gun sights, the fender mounted ornaments on the 60 Ford my dad had are unforgettable.
  • hpmctorquehpmctorque Posts: 4,119
    Mercedes makes some wonderful cars. What's your second favorite brand?
  • fintailfintail Posts: 32,913
    Tough one. As an overall brand, I don't really know. There are models from many brands that I like, but as a brand in entirety, I don't really follow anything else as closely. I generally like German brands, for the big 3 I have usually preferred Ford (thanks to my dad being a Ford fan), of the J3 I have usually liked Honda.
  • andre1969andre1969 Posts: 21,590
    Maybe the lack of an ornament is an attempt to look sporty or sleek? MB does it on coupes and cabrios, or more lately on sport trim cars,

    I think that's exactly what Buick tried to do. I think most people associate stand-up hood ornaments with old-people cars, along with vinyl roofs, whitewall tires, wire hubcaps, etc. The marketing people at Buick probably figured that older people would buy the base Park Ave, and they'd appreciate the stand-up hood ornament, while the Ultra would appeal to a younger crowd.

    Still, I kinda wish mine had a stand up hood ornament! My buddy with the 2004 Crown Vic is weird like that as well. He had a Grand Marquis hood ornament mounted on his Crown Vic. He had to go with Mercury because the Crown Vic didn't offer a stand-up by that time!
  • hpmctorquehpmctorque Posts: 4,119
    edited December 2010
    I've never had a favorite brand, although growing up and for a number of years after I had a soft spot for Mopars. Of the Japanese brands, I'd agree with you regarding Honda. I rank the German brands about equal, but favor certain models of each, depending on the year. For example, of the Audi sedans, I only like the A4, which is why my wife was able to convince me to buy one. Although I remain concerned about its reliability, so far, so good. Just in case, though, I have the names of a couple of independent shops that have been recommended. I'm not a big fan of Volvo and Saab, but don't have an intense dislike for them, either. I just think there are better choices.

    It just occurred to me that vehicle brand preference might be an interesting discussion topic.
  • fintailfintail Posts: 32,913
    edited December 2010
    Could you fit one to your car, or is the whole grille or front clip really different?

    I must be an old timer in some way, as I do like seeing that ornament when I drive...although it is much more of a factor in the fintail with its more or less flat hood and much larger ornament.
  • fintailfintail Posts: 32,913
    I'm the same about Saab and Volvo...some interesting or even appealing cars, but nothing enough to make me want to take the plunge. I'm happy with what I have.

    I sometimes think what I would have if I didn't have my current car(s)...I'd probably just look for the best sweetheart lease deal, and change cars every 36-40 months, or I would drive something ancient and simple.
  • oldcemoldcem Posts: 309
    Same here - I enjoy driving behind a hood with a leaper on it.

    Regards:
    OldCEM
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,968
    Then Ford and Honda are winning at the moment, per JD Power (via the Detroit News).

    "Both the Ford and Honda brands retain 62 percent of their customers at trade-in time, according to the study, which was based on responses from 123,601 new-vehicle buyers and lessees and was conducted between February and May and August and October."

    Ford, Honda win loyalty survey

    Hyundai came in third.
  • smarty666smarty666 Posts: 1,503
    Brand Legacy, much like brand loyalty means nothing anymore. I found it out the hard way with GM time and time again, and now with the foreign manufacturers I'm with, both means absolutely NOTHING. These salesman treat you as if your a first time customer and don't give you the best price no matter how long or how good a customer you are with a brand. I've seen it time and time again with different manufacturers.

    That is why I shop around and I go with which every manufacture gives me the best price, treats me the nicest, and has a body style I like. Its worked out better that way.

    Quick example, with Infiniti, I had one vehicle I got from a dealer that treated me pretty nice and gave me a good price but was not the closest one to where I live. Went back to get another Infiniti and the dealer I got the other one from gave me a worse price for everything then the one closer to me which I did not do business with before. I have had the same thing happen with GM, Mercedes, Nissan, and Acura. So it makes no difference who you go with. Brand legacy and loyalty means nothing in my opinion.
  • berriberri Posts: 4,004
    American business has always been primarily a short term focus about making next quarter's numbers.
  • roadburnerroadburner Posts: 6,019
    edited December 2010
    I'll have to say that both my BMW and Mazda dealer have treated me very well before and after the sale. That said, the utter lack of reliability displayed by my Mazdaspeed has insured that I will never consider one of their products again.

    2009 328i / 2004 X3 2.5/ 1995 318ti Club Sport/ 1975 2002A/ 2007 Mazdaspeed 3/ 1999 Wrangler/ 1996 Speed Triple Challenge Cup Replica

  • andys120andys120 Loudon NHPosts: 16,394
    is an important part of a brand's legacy for me, as a long time fan of sports car, F1 and endurance racing I gravitate towards those brands that have done well in those arenas. I've never owned a Ferrari or a Porsche but I certainly aspire to. I don't know why people equate Lamborghini with Ferrari. Lambos may be striking and exotic but they have no racing heritage but Ferrari has an unmatched competition heritage.

    I'm also a retired advertising guy and I'm keenly aware of brand names and images and I admit I don't mind it if people are impressed because I drive a such and such but the truth is unless you can afford something exotic not many people will even notice.

    The reasons I'd rather buy a used BMW or Audi for the same money as a brand new Honda or Toyota have more to do with impressing myself than someone else.
  • roadburnerroadburner Posts: 6,019
    The reasons I'd rather buy a used BMW or Audi for the same money as a brand new Honda or Toyota have more to do with impressing myself than someone else.

    Me too. My interest in BMWs was sparked back in 1969 by David E. Davis Jr.'s classic article "Turn Your Hymnals to 2002". I was in 7th Grade at the time and I finally bought my first BMW(a 1973 Bavaria) in 1983. I appreciate the fact that BMW has a storied racing history as well as a reputation for building driver-focused cars. Yes, Munich takes its eye off the ball every couple of decades or so, but they always manage to get back on track.

    2009 328i / 2004 X3 2.5/ 1995 318ti Club Sport/ 1975 2002A/ 2007 Mazdaspeed 3/ 1999 Wrangler/ 1996 Speed Triple Challenge Cup Replica

  • I'll typically look first at that brand for which I have purchased a vehicle in the past. However, if the model I'm checking out to buy doesn't turn out to be consistent with past experiences, I'll look elsewhere.
  • xluxlu Posts: 457
    I test drove almost every model in the market; but every purchase ended up with a luxury car. I think the better performance, more features, nicer styling, better warranty and dealer experience justifies for a higher price tag.
  • My air suspension failed on my car yesterday. I have a 02 Mercedes Benz S600. I called the dealer but the price they quoted me was like 6 grand. I was not about to spend that. So im on here looking for other options. anybody got any alternative ideas

    Glen
  • fintailfintail Posts: 32,913
    Find a good independent mechanic, but it'll probably still set you back 3-4K. Driving an earlier W220 is a risky undertaking. I looked at a car on that platform when it was a few years old, and the complexity scared me away from it.
  • lemkolemko Posts: 15,071
    I shy away from air suspensions in general. They didn't work back in the 1950s and I wouldn't trust them now. I recall two girls that owned a 1980s Lincoln Mark VII with a failed air suspension and the car was sitting on its axles like a low rider. They obviously didn't have the money to fix it. I wonder if they can convert that Mercedes S600 to regular coil springs? It would be a lot less troublesome and that's what happened to a lot of the cars with failed air suspensions back in the day.
  • fintailfintail Posts: 32,913
    I'm scared of air suspension too, although from what I have been told the models after 2003 or so are less problematic. Some newer models have actually gone back to partial conventional suspension.

    I haven't read of any conversions, but I am sure it is possible given time and money.
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