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I had a disappointing experience with Cadillac. They are offering a $100 Visa gift card for test driving a new Cadillac. So I signed up for it on the web site, selected the dealer closest to me from a list of dealers provided, and said I wanted to drive an ATS. This is the last weekend for the promotion. I promptly got an email from that dealer, listing current deals on the ATS. No word about the test drive. This morning I got another email from the dealer's Internet Sales Manager--again no word about the test drive. But it had his cell phone number so I called him and left a vmail re coming in today for the test drive. He called back a few minutes later and told me they "ran out" of gift cards, but maybe another dealer in the area would have them.
First of all, you don't get the gift card when you take the test drive. You fill out a form, and then you get the card "4-6 weeks" later. So, how can they "run out" of gift cards? They can make more, right? There was nothing on the web site about dealers having a limited number of gift cards.
I had seen the ATS at my local auto show a couple of weeks ago and liked what I saw, somewhat of a surprise to me because I hadn't much liked any Cadillac in the past. So I thought it would be worth a test drive, especially for a $100 gift card.
Cadillac blew it on this one. For sure, I will never step inside that dealership, Key Cadillac in Edina, MN. But I will check out the new A3 during a special event this Thursday, with food and drink and music and a free test drive. No gift card, but I'll probably like the A3 a lot better than the ATS. :P
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