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As expected, this is the same as the Toyota 'ist' sold in Japan, and is to be unveiled today at the LA Motor Show.
I've been waiting for a roomy but compact hatchback from Toyota or Honda, and it looks like the xA fits the bill. I had also liked the Toyota Matrix, until Toyota decided to install busy looking "optional" ground effects on every Matrix XR sold (apparently based on the misguided assumption that all young people want ground effects on their cars to look cool). Looks like Scion will be sold without these options games.
The Scion site is VERY slow to load.