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"Sounds like you represent the target market Caddy was going after..."
Ah, you're killing me! I hate to think I can be so easily pigeonholed! :-)
"I'm also a little surprised at a 43K price tag. I don't think I've ever seen a CTS that expensive. Maybe rapster's in Canada..."
Worse...California. Sticker was just under $40K with no give on the price, with tax and tags around $43K (as cybersax surmised)...and I DID say 'out the door'.
I started off with an order at Wayne Stead Cadillac in Walnut Creek CA with an estimated delivery in 6-8 weeks. A month later I called to see what was happening and the salesman casually mentioned that the order was on hold due to a 'parts shortage' with no new ETA (he didn't even call to let me know!). I then jumped on the 'net and found the very car I ordered at Reliable Pontiac Cadillac in Roseville (>2 hours away). I called at 10 at night; the sales manager was just turning the lights off and I claimed the car (which was still on the truck). A week later I had my CTS! Woohoo!
"Cadillac also fared well with two commercials for the CTS sports sedan, scoring 9.1 and 8.7.
"Using Led Zeppelin ended up being dramatic for them," Spinella said. "When we broke down 'What do you like?' Led Zeppelin ended up with a 9.5 among all age groups."
Cadillac's ad agency is D'Arcy Masius Benton & Bowles in Troy, Mich."
The marketing for the CTS thus far, particularly the Led Zeppelin commercials, have been fitting for the car. It's been an incredibly well thought out and well executed campaign.
GM, not wanting to see Cadillac racing entirely die, has apparently forced a compromise, and entered the CTS in the GT class for the American LeMans Series in 2003. Things may not be entirely all that bad, after all.
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