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12. Why should I pay advertising fees?
Most vehicles carry a legitimate advertising fee levied by either the manufacturer or by regional dealer groups. National or regional advertising fees, when charged, should not exceed 1 percent of the vehicle's MSRP. Because individual dealership advertising is a cost of doing business, you should never pay an advertising fee levied by the dealer rather than a regional dealer association or the manufacturer.
As for the Holdback, this is included on the sticker? The holdback is what the dealer receives from the manufacturer, it is not a charge that is passed on to the consumer, or at least it shouldn't be! Check out Dealer Holdback for more info.
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