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Of course this link doesn't cover specifically Ranger vs Tacoma, but Californians are definitely registered more Ford Trucks than Toyotas.
"Ford Division has captured 25 percent of the truck market [In California] (252,021 registrations), led by four of the 10 best-selling nameplates—F-Series, Expedition, Explorer and Ranger—and two other segment leaders—Escape and Econoline."
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