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Isuzu Ascender

1911131415

Comments

  • dindakdindak Posts: 6,632
    Reliability is good, vehicles are average at best. Not good for a company that specializes in SUVs in the U.S. market. That's likely why sales keep dropping in a booming SUV market.
  • paisanpaisan Posts: 21,181
    Yep, they don't make AMERICAN SUVs, IE: Mini-vans that don't carry the stigma. I'll wage a stock Trooper against almost any other stock SUV sold in america, in an off-road adventure, and the Trooper will finish 1st. Rubicon will probably beat it, along with a few others but not many.

    But hey if it's a Soccer Mom/Dad Vehicle you want, then go for the Ascendor/trailblazer/whatever else is the "popular" SUV out there.

    -mike
  • dindakdindak Posts: 6,632
    Unfortunately for Isuzu, the % of people going off road is not going up and the number of car based and more car like SUVs is, and that's what 95% of people really want. Isuzu needs to partially adapt to this trend or face extinction.
  • paisanpaisan Posts: 21,181
    Unfortunately, I don't think they are going to, nor should they. I equate that strategy to what subaru tried to do in the early 90s by selling FWD cars trying to go up against the Accord and Camary, that almost Killed them financially, til they realized they are niche player and need to play in the niche market, and not follow the big-boys, cause if they do, they'll get whacked.

    What Isuzu needs to do is market to the Hummer wannabes, and the Jeepers, off-roaders, towers etc. They need to use their vast truck knowledge to be an asset. Rather than try to sell to the soccer moms, who's husbands use their GM Visa Card Points to buy Trailblazers and Explorers, etc. They should focus on what they do well:

    Diesel Engines
    Truck Frames
    Off-Road vehicles

    They could put out a Pickup truck that would rival any of the Big-boys, heck GM uses their engines in their HD trucks already!

    Offroad: Shoot for the people buying Hummers, G-wagens, Jeep Wranglers, Grand Cherokees

    Trucks: Build a Diesel Full-sized SUV, to rival the Suburban and Excursion that can out-tow both.

    Getting down and dirty trying to have a slugfest with GM, Ford, Toyota in the Wanna-be-SUV-soccer mom market is not going to get themy anywhere but broker.

    -mike
  • Isuzu left out the diesel in the US market. I guess they make more money selling them to GM instead. I have owned 4 diesels and thought they were the most reliable vehicles on the road. Plus, if anyone tailgated me, I could always stomp on the gas pedal and give them the "smokescreen of death". I've had more than one tailgating, cell phoning, lipsticking, soccer mom pull up next to me at a light holding her nose and trying to fan the smell away.
  • dindakdindak Posts: 6,632
    You might be right. They have to find a profitable niche and stick with it. They have a strong dealer network in Canada (all of them affiliated with Saturn/Saab dealers) so some fresh product and better marketing is needed. Right now they only sell 2 models in Canada.
  • I went to my local Chevy/ Isuzu dealer to look for a 16' isuzu Box truck, He did his best to sell me the Chevy over the Isuzu, even though there almost identical. The availibility of the Isuzu was much worse. I think Chevrolet is telling isuzu to stay out of the US market.
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,944
    Maybe the Chevy spiffs are better and that's why the salesperson was pushing them.

    Steve, Host
  • jimmyp1jimmyp1 Posts: 640
    towed a boat? And, if so, how did the traction control do? I have a medium sized I/O runabout, probably 3000-3500 lbs depending on the load, and I'm worried about slipping while pulling it out of the water. (Paisan, I would keep the 4WD Trooper - the wife finally confessed that the Suburban is too big, and the prices being quoted here are almost too good to pass up for what you get. The Legacy, on the other hand may be ready for a new home in the next few months!).

    Jim
  • paisanpaisan Posts: 21,181
    Ok Jimmy, keep me in the loop!

    drop me an e-mail about the legacy, so I can get my $ in order.

    -mike
  • jimmyp1jimmyp1 Posts: 640
    Would you please email me at jim @ pecivil dot com so that I can ask you a few questions about your purchase? Thank you. I don't see an email address in your profile.

    Jim
  • Just took my Ascender on a 2500 mile trip to the East coast and back. I beat on it pretty hard. My average mileage was around 21-22 MPG. If I cruise at 75-80mph it goes down to 16-17 mpg. overall I'm really happy with the ride and I'm happy to report no mechanical problems.
  • dindakdindak Posts: 6,632
    I see Isuzu has pulled out of Canada for 2004. I guess I will never see one of these unless I travel to the U.S. I guess the "I" will have to be taken out of the SSI at the Saturn Saab Isuzu dealers across the country.
  • paisanpaisan Posts: 21,181
    That's not a good sign :(

    -mike
  • dindakdindak Posts: 6,632
    Nope.. Isuzu has been in Canada for many many years. U.S. withdrawal may not be far off. It's too bad but not surprising since sales have been dropping like a rock.
  • sbcookesbcooke Posts: 2,297
    Any mention of who will and how they plan on supporting the 10 year warranty they offered on all 2000/2001 vehicles?
  • dindakdindak Posts: 6,632
    Well, the SSI (Saturn Saab Isuzu) dealers are all still intact so I would assume they will continue to service them. All Isuzu dealers in Canada sell Saab and Saturn. No more "I" sales though I guess.
  • So far so good. My Ascender has been smooth as silk with no problems. Getting around 17 mpg. Had to use the 4WD only once. I buried my tractor in a muddy field, it pulled it out with no problems.
  • fsvfsv Posts: 196
    Ascender owners - how is the truck goes through the winter and miles?
    31G for a '03 fully loaded leftover - is it OK or should I push for less money, and if yes I should, what is the right amount to agree with?
  • How do you Ascender owners rate your trucks compared to the Troopers?
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