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2013 and Earlier - Toyota 4Runner Prices Paid and Buying Experience



  • 7art7art Posts: 11
    How do holdbacks work? My very definite understanding from Edmunds, and others, is that you take the dealer invoice and SUBTRACT the holdback to get true dealer cost. The numbers outlined in alibajalajaula's message below do the same thing a Toyota dealer in Cincinnati just tried to pull on me - they list out all the charges, TDA, fueling cost, holdback, etc., then ADD them all to create a supposed bottom line cost to them.


    As far as I can tell, they are double dipping - not subtracting the holdback they are getting, and adding it back into the invoice price a second time.


    What gives? Are they all playing this game, or do I misunderstand how Toyota's costs are calculated.


    Note that the error I got was not a salesman's hand calculations, where he made an honest mistake - this was the computer printout !!!


  • You might have a look at our Dealer Holdback discussion.



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  • Art

    How about that finance reserve line item? Is that also supposed to be subtracted a la "holdbacks"?When I arrived, my invoice figures (Edmunds/KBB) where roughly $500 below. This is one of those where you don't wanna know more than you should because it's a fait accomplí - done deal. On the other hand I look at the bright side of it, I needed the car (as much as I wanted), our van was pretty much finished and I got a trade-in value that beat by $500 the original trade-in price by the dealer. By the way, I never mentioned trade the first day, only when I showed to pick up the car, and the new car price was frozen. At this point I used as leverage the fact we had spent several hours reaching price agreements, plus the fact I had another identical deal with a better trade-in price (+$500), and the real fact that the minute I walked out of there, my business was going somewhere else. Minutes later we cut the deal. The last straw was that I had my own credit union financing arranged, so they were not going to screw me there either.

  • tjhtjh Posts: 2
    Last march i picked up an grey SR5 4WD with racks, moon roof, and a few small options in Southern California for about $30k out the door. The price before fees etc... was below invoice, but I dont remember the exact #'s. I LOVE the 4Runner though. Best midsize SUV in my opinion.
  • sr34sr34 Posts: 2


    I am looking at an 05 4Runner Sport V6 4X4. I was advised that Toyota is not currently building with the side air bags. The dealer searched the Northeast and NY region to try and find one that may have it
  • 7art7art Posts: 11
    I have seen several posts where people gave all the figures for invoice, options, etc, plus the holdback.


    The dealer invoice adds all these numbers, including the holdback to get the dealer invoice. I believe this is wrong - the holdback should be subtracted from the Toyota invoice, not added, since this is a credit to the dealer, not a cost. In my understanding, the dealers who do this are padding their invoice by double dipping the holdback.


    Do I misunderstand holdbacks, or is this practice widespread, misrepresenting the true dealer cost of a vehicle?


  • Again, this is a better question for our Dealer Holdback discussion.



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  • I'm still not having any luck with Phoenix area dealers. It seems they will sell the truck at invoice if they keep the rebate. I want it @ invoice with the rebate is this too much to ask? Also who is buying the 2 wheel drive, every dealership I go to they are loaded with 2's, short on 4's.


  • I recently bought a 2004 sr5 v8,I traded a 2002 jeep. I bought white, they really pushed the paint protection,Ilive in chicago I park out side is the paint protection worth it?
  • Sorry for the delay in answering. The bottom line is that I will get whatever rebate is in effect at the time I take delivery of my new 4Runner. If the rebate goes up- I get it. If it goes down or goes away- I get that as well. Thats one of the cons of special ordering a car rather than buying one on the lot. But I wanted navigation in mine and I wanted the color that I wanted so special ordering was my only option if I wanted the vehicle configured a certain way.
  • Art,

        Click on this link or type it in on your browser and it will lead you to an article explaining "Holdback". It contains 3 pages of info. The bottom line on holdbacks is if you see it on the invoice, make sure it is subtracted from the cost of vehicle to you and not added on. Holdback is a deal between dealer and factory and the buyer has no responsibility for it. Print it and hold for referance. Holdback money usually last for 3 months. This helps the dealers pay for the financing cost while the vehicle sits on the lot. The longer it sits, the less holdback money the dealer gets from the factory until theres nothing left. Depending on what vehicle is purchased, holdback money can amount to $600.00 and above; see the article. So if the holdback time has run out, the dealer should not be charging you for stocking his lots with unsold cars. That's his problem and the factory. Bob.
  • Hey Sr34,


    Did pull the trigger on the '05 sport,6cyl,4wd (#8666) with SR,CM,RL,RF,CF...out the door for $27,700 (including all rebates).


    Dealer seemed really eager to put the deal together.....I was in the chair only about 15 minutes after test drive and vehicle inspection.


    In hind-sight I think I could have squeezed him a little is in norwood. 2nd largest toyota dealer in the US (world)...salesman claimed they average 700+ toyotas a month.
  • I'm assuming you mean Boch Toyota in Norwood? I bought an SR5 with 3rd row and roof rack for $27,000. I bought mine last Sunday before the $1250 rebate kicked in (I got the $1,000 rebate). Seems pretty standard for Boch to let these go for right around invoice.
  • Hi Vallan1,


    Which dealership did you end up getting the 4Runner from? Ensign or the other SLC Dealer.

    I might be looking, but I am closer to Brent Brown or Karl Malone.
  • I purchased my 2005 SR5 V-6 4x4 @ Camelback Toyota today. It included 3rd row, side airbacks, roof rack, and spoiler (option B) 27,100 after rebates. They also threw in 4 percent financing, not a bad deal.


    Thanks to everyone for their help.
  • mntimmntim Posts: 4
    2005 V6 Sport (silver).

    $50 over the invoice price, before the $900 rebate.

    $32,960 MSRP, $29,250 invoice (KBB), final cost $28,400.

    Dealer is Toyota City in Brooklyn Park, MN.
  • Hi,


    I'm also in MN considering a 4Runner. Did you shop around between the dealerships? Did you have to negotiate hard to get that price or were they dealing openly?


    Also, was it a truck on the lot or an order?


  • mntimmntim Posts: 4
    CarGuy: yes, I shopped at three different dealerships (Walser, Rudy Luther, and Toyota City). I didn't have to negotiate hard. I think you just need to be ready to buy, and let them know you are ready to move on to the next dealer if they can't meet your best (yet fair) offer. Don't mention holdbacks unless they say they aren't making money on the sale.


    Yes, the truck was on the lot. I must say I'm not crazy about the appearance of the rear spoiler, but anything on the lot in this area will have it (for some reason, Toyota thinks everyone in the Chicago region needs a spoiler. Argh...).


    Good luck! Please post your results when you swing a deal.
  • A Fleet Dealer told me today that if I want a 4Runner off the boat or from the port, I would have to pay an extra $240, because Toyota increased the MSRP by $300 for any 4runner that is not at a dealer's lot by Feb 7th.


    Is this True?
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