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2013 and Earlier - Toyota 4Runner Prices Paid and Buying Experience

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Comments

  • ponytrekkerponytrekker Posts: 284
    Very much so. I would be looking for invoice minus incentives. That's what I paid for a 4runner in '05 when gas was under 3 bucks a gal.
  • paul9903paul9903 Posts: 4
    Also needed to add, three Toyota dealerships in the area have all shown me the same rebate sheet that shows I can either take a $2500 rebate on the cap cost OR take a money factor of .00050.

    I assumed the money factor would be the better of the two to take, but too new at this to know for sure.
  • jfritschjfritsch Posts: 958
    If you look at past posts the 4runner in the 30k range has been a 7000 off msrp vehicle for numerous years in july and august. Toyota dealers are unusually good at working these things for good dough (they have a loyal audience) but with today's situation for SUV's I would shoot for 10000-11000 off from 10-20 or more dealers via email last week of the month around my locale and see what springs up.

    You may be able to buy a used 07 4runner with low miles from a dealer below kbb wholesale (trade in) , much less dealer or private party retail. So that avenue may be worthwhile too. The market for 20 mpg trucks is in the tank

    Good luck
    --jjf
  • as91as91 Posts: 3
    I've been shopping at 5 dealerships so far and you can only play them against each other for so long. The best price I've been given on a 4Runner Ltd V6 has been $500 below invoice (OTD is only about $2000 below MSRP) and that was two months ago. I would be taking the financing so the increase of cash rebate from $2000 to $2500 and now $3000 this month means nothing to me. Should I be holding out for more? I've tried even $1000 under invoice and the dealers think I'm nuts.
  • jfritschjfritsch Posts: 958
    Thats silly, You need to get 10-20 bids last week of the month via email. Being flexible on colors and options is helpful. Most eager 2-5 get your cell to work with for a few days.

    Look up the trade in value of a 07 4runner used with average miles like the 08 you are looking at new on kbb.com. Once you see your 08 will be worth $13000 (realistically more) or so off msrp in 12 months 2000-3000 off msrp isn't really that realistic or enticing. Even 8000 off isn't giving them away. Eating 10000 to drive a unpopular vehicle for 12 months would definitely have me wanting more off.

    If your very picky and want the only tangerine green limited within 200 miles and that dealer knows that is very popular then you'll have to be more flexible or pay up for green.

    Dealers practice their nuts look in the mirror every morning.

    Good luck
    --jjf

    I've been shopping at 5 dealerships so far and you can only play them against each other for so long. The best price I've been given on a 4Runner Ltd V6 has been $500 below invoice (OTD is only about $2000 below MSRP) and that was two months ago. I would be taking the financing so the increase of cash rebate from $2000 to $2500 and now $3000 this month means nothing to me. Should I be holding out for more? I've tried even $1000 under invoice and the dealers think I'm nuts.
  • I traded my 2005 4runner in in April. I got 12k for it. Now book value is listed as 8k.
  • hcw2008hcw2008 Posts: 2
    I too am having problems getting any of the dealers in my area to budge on the price of a 2008 SR5. All of them keep trying to say how good of a deal the $2,500 incentive is and want to give this deal:

    MSRP 30,809
    Price: $28,309
    MINUS incentive $2,500
    Final Price (Excluding tax etc.) $25,809

    I would buy it for that price if I could get zero percent financing, but otherwise it is a bad deal. Even tried about $500 below invoice and five dealerships acted like I had lost my mind. It is amazing because their are over 120 4 runners (2008) on these lots!
  • as91as91 Posts: 3
    I don't get it either. The incentive for August is now $3000 or 0.0% financing. What does everyone reading this think next month's incentive will be? Would they ever combine the offer? SUV's are not selling, right?

    Vehicle I want - Total OTD would be around 39,500 loaded. The MSRP is at 41,500. Am I looking at this the wrong way? To me, it's only $2000 less than MSRP. The dealer tells me thatI have to include taxes on the MSRP to look at the deal. Am I asking too much here? There has to be room there.
  • hcw2008hcw2008 Posts: 2
    No I don't think it is a good deal. I am assumming they are giving you about $2,500 off MSRP and the $3000 rebate. I am also assuming you are looking to buy a 4X4 limited with the DVD option. The MSRP $41,500 and Invoice around $37,000. If they give you $2,500 off MSRP that leaves them $39,000 and they make $2,000 off the sale. Remember, the $3000 incentive does not effect their bottom line, it comes from the manufacturer. Now it they are giving you $5,500 off MSRP with no incentive and zero percent financing it is an ok deal. (assumming $41,500 -$5,500 + $3,500TTL = $39,500).
  • jfritschjfritsch Posts: 958
    Read some of my posts the last few pages and a few others. The 33000 4 runner has been a 7000 off vehicle in july for the last 4 or so previous years. This was before the train wreck in the 20 mpg mkt.

    Toyota has always been good a working the toyota crowd for maximum dough. A 08 41000 msrp 4runner probably has a kbb trade in value of 27000 or less in its 07 used version. 9000 off msrp isn't a runaway bargain.

    If toyota has its inventory control in good shape (I don't see how, but they don't rely on trucks like the domestics) And you can't get a bid for a good price look into the used market on cars.com. You should be able to pick up an 07 for kbb trade in or below.

    Good luck
    --jjf
  • donselldonsell Posts: 27
    Looking to buy a Toyota 4Runner SR5 for the wife. Found the exact car she wants, down to the Galactic Mica paint, it's the V6 4WD. The MSRP is $33K, invoice is $29,315. It has a $2500 cash back offer. It was a demo so it has 4650 miles on it.

    They're asking $27,085, or 270 over invoice-incentive. Edmunds TMV price for the vehicle is the $27,085 price. We haven't gotten to discuss the final price yet.

    What is reasonable to expect for the discount of the demo?
  • lilelvislilelvis Posts: 82
    They can call it what they want - it's used. Invoice doesn't really apply. The dealers cost on a used vehicle is basically the wholesale price (even though this particular vehicle may never have actually been previously sold). I don't know what the wholesale price is on a 2008 SR5, but I am quite certain it is several thousand below invoice. Given the market, invoice minus the incentive would be a decent price on a NEW vehicle. Although 5000 miles is not a lot in the big scheme of things, it is not the same as low miles by an actual owner who cared about their own car. This one was likely a loaner, or dealer car, driven by many people who probably cared little about it - mechanically or aesthetically.

    I've seen several 2007s with 30K and under for less than $20K asking prices and they aren't moving. I would be thinking around $22-23K for a used 2008 SR5, but that's just a guess. However, there is no way I would touch that for $27K. You can buy a new one for that. Nor should you have any problem finding the exact one you want.
  • jfritschjfritsch Posts: 958
    Have you read the last few pages?

    The 4runner has sold for 7000 off msrp frequently in august for the last few years, this before the train wreck in 20 mpg vehicles this year.

    5000 miles on a 08 demo would be about an additional 1400 off your better quotes on a new one.

    Good luck
    --jjf

    Looking to buy a Toyota 4Runner SR5 for the wife. Found the exact car she wants, down to the Galactic Mica paint, it's the V6 4WD. The MSRP is $33K, invoice is $29,315. It has a $2500 cash back offer. It was a demo so it has 4650 miles on it.

    They're asking $27,085, or 270 over invoice-incentive. Edmunds TMV price for the vehicle is the $27,085 price. We haven't gotten to discuss the final price yet.

    What is reasonable to expect for the discount of the demo?
  • donselldonsell Posts: 27
    Yes, I'd in no way give them what they're asking, but I was unsure how to account for the miles on the demo. In research I found someone recommending 3K off plus 15 cents/mile. Given the slow sales I'll have to figure something else out.
  • jfritschjfritsch Posts: 958
    Well, if you think about it, whether or not that formula takes into account whether its a 33000 car or 15000 car if the demo has 900 miles on it 3100 off just for demo status isn't likely to happen. If my best (or among the best) price on a new one was 24000, I'd want 35c a mile or so for the demo miles. Demos frequently aren't the best deals out there.

    Good luck
    --jjf
  • donselldonsell Posts: 27
    Is there a source for finding true dealer cost? I know about the $2500 off MSRP or 0%. Other dealer incentives aren't publically advertised, but are they available anywhere?
  • lilelvislilelvis Posts: 82
    I believe true dealer cost (on a new vehicle) is simply invoice minus dealer holdback minus any factory to dealer incentives. Invoice and factory to dealer incentives can be found here on Edmunds.

    I don't fully understand Dealer holdback, and the amount seems to vary dependant upon how long they have the vehicle in stock (30-60-90 days). It can amount to an extra several hundred dollars.

    Generally, one would assume, a dealer wants to make at least SOME money on each sale, even if it is just a portion of the holdback. But, I could envision scenarioswhere a dealer would let a slow moving vehicle go at a loss just to make room (physically or financially) for better selling vehicles. For instance, if gas were to jump up 50% in a year a dealer may get rid of slow moving, gas guzzling SUVs to make room for hot selling compacts and hybrids. But that couldn't happen . . .

    In other words, i know i would sell a car at a $500 loss if it meant I can restock it with a car that i would make $5000 on.
  • donselldonsell Posts: 27
    Yes, it's holdback that I'm asking about. You hear of 4Runner deals of $7K under MSRP. On the vehicle I'm looking at is $32928, the invoice of 29,638 and an asking price of $29,946 before the $2500 rebate. This mean the dealer's initial offer is $307 above invoice.

    I'm guessing at this point Toyota is paying the dealer quite a bit to clear out the '08s and the dealer will be making more than $307. I'd like a piece of that but it'd be nice to know what Toyota is paying them.
  • lilelvislilelvis Posts: 82
    Don't forget though, those numbers go out the window with a demo as that is more akin to a used vehicle. How do you price the benefit the dealer got from the use of that vehicle?

    I, personally, would hesitate to take $300 over invoice on a BRAND NEW vehicle right now. I can't say what dealers will do since I have yet to actually negotiate for a 4runner, but rest assured, the deals aren't going to get any worse. We're only a month or two from 2009s hitting the showroom and gas prices are still high.

    By the way, what options are on that 4runner? That invoice seems high for a SR5.
  • donselldonsell Posts: 27
    I'm not to happy with the dealer selling the demo. He called yesterday and argued with me that it was in fact a new car. I understand that since it's never been titled that it's legally new, but that doesn't mean I'm paying new price for it.

    Here is the MSRP.

    I've found an identical vehicle at another dealer
    Vehicle Base Model ..........................:$ 30690.00 $ 30690.00

    50 State Emissions .........................

    Auto Dimming Rear View Mirror w/Compass .... 150.00

    Double Decker Cargo System w/Cargo Net ..... 125.00

    Value Package includes: 17" Alloy ......... 459.00

    Wheels w/P265/65R17 Tires, Leather .........

    Steering Wheel and Shift Knob: Includes: ...

    Cruise Control & Audio Controls, Power .....

    Tilt/Slide Moonroof w/Sunshade, Black ......

    Roof Rack & Cross Bars, and Tonneau Cover ..

    Rr Spoiler w/Center High Mounted Stop Lamp . 200.00

    Weight Carrying Tow Hitch and Ball Mount ... 430.00

    Kit (V6 Models Only) .......................

    Carpet Floor Mats/Cargo .................... 199.00

    --------- ---------

    Total Accessories ...........................: $ 1563.00 $ 1563.00

    Destination Charge ..........................: $ 685.00

    ---------

    Total .......................................: $ 32938.00
  • jfritschjfritsch Posts: 958
    Have you read any of the above? Technically they are "new" 1st title, you want about 35c a mile off your best or bestest price on a new one, and frequently dealers like to work them (to people specifically looking for "demos") for more dough an ld they aren't worth screwing with.

    There are many dealers within 150 miles of you, solicit bids from 15-20 via email, (price otd with all dealer fees and tax for your county) last week or so of the month and find 3-4 who need to sell (vs want which they all want)

    Good luck
    --jjf

    I'm not to happy with the dealer selling the demo. He called yesterday and argued with me that it was in fact a new car. I understand that since it's never been titled that it's legally new, but that doesn't mean I'm paying new price for it.

    Here is the MSRP.

    I've found an identical vehicle at another dealer
    Vehicle Base Model ..........................:$ 30690.00 $ 30690.00

    50 State Emissions .........................

    Auto Dimming Rear View Mirror w/Compass .... 150.00

    Double Decker Cargo System w/Cargo Net ..... 125.00

    Value Package includes: 17" Alloy ......... 459.00

    Wheels w/P265/65R17 Tires, Leather .........

    Steering Wheel and Shift Knob: Includes: ...

    Cruise Control & Audio Controls, Power .....

    Tilt/Slide Moonroof w/Sunshade, Black ......

    Roof Rack & Cross Bars, and Tonneau Cover ..

    Rr Spoiler w/Center High Mounted Stop Lamp . 200.00

    Weight Carrying Tow Hitch and Ball Mount ... 430.00

    Kit (V6 Models Only) .......................

    Carpet Floor Mats/Cargo .................... 199.00

    --------- ---------

    Total Accessories ...........................: $ 1563.00 $ 1563.00

    Destination Charge ..........................: $ 685.00

    ---------

    Total .......................................: $ 32938.00
  • donselldonsell Posts: 27
    When I said identical, I wasn't totally accurate - it's new, not a demo. I've e-mail dealers in a 250 mile radius and I have initial information back from a lot of them. I've told them I wouldn't be purchasing until Memorial day weekend. But I wonder if incentives will be better in September.
  • jfritschjfritsch Posts: 958
    Don't really mean to be a party pooper with many on the truck forums, but if one looks up a 38000 pathfinder on kbb.com (used 07 with average miles ) and finds it has a trade in value of about 17000 if that, (this is what your 08 will be worth in 12 months) 27000 (35% discount) is not really anything to write home about. Eating 10 grand to drive an unpopular gas consuming vehicle the first 12 months is really not that appealing.

    As for Crazy sale (dealer ad) , its the dealers and factory going crazy to get rid of them and people crazy enough to buy them at such small discounts.


    I believe a 08 34000msrp 4runner has a trade in value of about 17000 (07), making even a 9000 off msrp deal nothing to write home about. Perhaps the price situation will improve as the manufacturing adjusts (and used vehicle supply) over the next few years but 10-15k off msrp now is about what these vehicles are worth. If you need one fine, but don't go buying because of the "huge" 8-10k discounts.

    Happy huntin

    --jjf
  • >> (this is what your 08 will be worth in 12 months)

    More like when it rolls out the door.
  • lilelvislilelvis Posts: 82
    You bring up good points JJF. I think it works well as an example. But, you have to remember a few things: MSRP is virtually meaningless. To get true depreciation, you need to take the acquisition cost, not the mfr's pipe dream. Which is why a $34,000 MSRP 4runner is really just a $25,000 SUV - because that is what it actually costs to a smart shopper.

    another thing is that Pathfinders depreciate far quicker than 4 runners (which is why I bought a used Pathfinder years ago). If I considered a Pathfinder an eqivilant vehicle (personally), i would buy one used before I would buy a used 4runner.

    Some buyers, like myself, hardly consider resale because they intend on keeping the vehicle until it is almost worthless anyway.

    The unfortunate thing is that the info you posted should justify very low prices for SUVs. But the reality seems to be that dealers have a certain price on each vehicle that they won't go below - even if they have to sit on the vehicle for months. Maybe they're waiting for the mfr to bail them out with more incentives. i don't know. It just seems ludicrous that a dealer would hold onto a car well into the next model year (for months and months) rather than just drop it another $1000 and move on. But that is what they seem to do.

    In other words, it seems a dealer would die with a vehicle rather than actually sell it at a $1000 loss (not $1000 below invoice, but $1000 under their cost). maybe they know the mfr will eventually give them more incentives or maybe they'll just use it as a loaner. I don't know, but it kind of flies in the face of supply and demand.
  • jfritschjfritsch Posts: 958
    Msrp being meaningless is no news.

    25000 for a vehicle worth 17000 trade in is no great shakes (23000 is ok, but still) especially for an unpopular vehicle getting 20mpg.

    Toyota is great at working its customers just as gm is theirs.

    At this unusual time you should be able to get much more off. If Toyota has its inventory control in gear (they don't depend on trucks as much as domestics) they'll do the usual and work their devotees for top dollar. If they've got it really in gear you may not even be able to get the usual august 7000 discount in your area. If so the 07 used mkt may be where to look.

    170 vehicles in a 30 mile radius may be a huge supply lying about, requiring a factory incentivevized "sale" . 20 or 30 lying about end of model year are leftovers that can be held onto over the next few months and sold (to the 10-20% of buyers who are truely clueless,or desperate) for good profit. Usually to those specifically looking for a "leftover" to save some money on. The profit on these sometimes approaches or exceeds the avg profit on the new ones. (why sell it to you for a 1000 loss if in a few months it will go for a 3000 profit from some guy with 4 kids in the showroom who's 13 year old car just exploded? (he drive's em until the wheels fall off) That small supply can be worked off like this.

    The old, I don't care because I drive em until the wheels fall off is illusory, usually not too harmful because there seems to be some limit to how much people can be taken anymore but with trucks this year pretty impressive. Theoretically, paying 34000 full msrp for a vehicle that could be purchased for 23000-26000, should be purchased for 21000, and has a trade in of 17000 in 12 months should be irrelevant as you're holding on to it for 12 years, 34000, 26000 whats the diff, why even quibble over $2000?

    Eating 10000 1st year from purchase price on a 38000 msrp Pathfinder LE or 10000 on a 34000 4runner (purchased for 27000) is 10k regardless, and Toyota's better depreciation etc becomes a bit meaningless, especially for trucks now.

    Get 10-12k off these machines new (08), see if you can pick up a used 07 for around kbb wholesale, or pay up if you really really need a new big SUV. If thats the case your best bets may be with the domestics.

    Good luck
    --jjf
  • boats3boats3 Posts: 41
    The deals are out there especially on used 4 Runners. I just picked up a 2006 fully loaded V8 except for the Nav, DVD, and Air Ride with less than 25,000 miles on it for under $20,000.

    The gas mileage for me is actually better so far than what I was driving. I had a Liberty that got about 17.5 miles on the highway and the 4Runner is getting 19.5 so I improved but I know that I am in the minority.
  • as91as91 Posts: 3
    donsell - you can get true dealer cost through consumer reports. I guess they have a service for $15 to get the actual dealer cost. I have not done this but someone I know has. They said it was worth the $15 for negotiations.
  • donselldonsell Posts: 27
    Very cool - I'll check it out. Thank you.
  • toyotakentoyotaken Posts: 897
    Why waste the money? The figures are just as easily obtainable here on edmunds. Consumer reports is just looking to soak you for the $15-$30 to get their "advice". Or just as easy, when you're at the dealership, ask to see the invoice. If you're working with any sort of reputable dealership, they should be willing to bring you the invoice to look at. Toyota doesn't have volume incentives like many other manufacturers, and if you're working on a vehicle that has rebates or special financing, the invoice is the accurate amount that the dealership paid for the vehicle.

    Just my $.02
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