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2013 and Earlier - Toyota 4Runner Prices Paid and Buying Experience

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Comments

  • ponytrekkerponytrekker Posts: 284
    Very much so. I would be looking for invoice minus incentives. That's what I paid for a 4runner in '05 when gas was under 3 bucks a gal.
  • paul9903paul9903 Posts: 4
    Also needed to add, three Toyota dealerships in the area have all shown me the same rebate sheet that shows I can either take a $2500 rebate on the cap cost OR take a money factor of .00050.

    I assumed the money factor would be the better of the two to take, but too new at this to know for sure.
  • jfritschjfritsch Posts: 958
    If you look at past posts the 4runner in the 30k range has been a 7000 off msrp vehicle for numerous years in july and august. Toyota dealers are unusually good at working these things for good dough (they have a loyal audience) but with today's situation for SUV's I would shoot for 10000-11000 off from 10-20 or more dealers via email last week of the month around my locale and see what springs up.

    You may be able to buy a used 07 4runner with low miles from a dealer below kbb wholesale (trade in) , much less dealer or private party retail. So that avenue may be worthwhile too. The market for 20 mpg trucks is in the tank

    Good luck
    --jjf
  • as91as91 Posts: 3
    I've been shopping at 5 dealerships so far and you can only play them against each other for so long. The best price I've been given on a 4Runner Ltd V6 has been $500 below invoice (OTD is only about $2000 below MSRP) and that was two months ago. I would be taking the financing so the increase of cash rebate from $2000 to $2500 and now $3000 this month means nothing to me. Should I be holding out for more? I've tried even $1000 under invoice and the dealers think I'm nuts.
  • jfritschjfritsch Posts: 958
    Thats silly, You need to get 10-20 bids last week of the month via email. Being flexible on colors and options is helpful. Most eager 2-5 get your cell to work with for a few days.

    Look up the trade in value of a 07 4runner used with average miles like the 08 you are looking at new on kbb.com. Once you see your 08 will be worth $13000 (realistically more) or so off msrp in 12 months 2000-3000 off msrp isn't really that realistic or enticing. Even 8000 off isn't giving them away. Eating 10000 to drive a unpopular vehicle for 12 months would definitely have me wanting more off.

    If your very picky and want the only tangerine green limited within 200 miles and that dealer knows that is very popular then you'll have to be more flexible or pay up for green.

    Dealers practice their nuts look in the mirror every morning.

    Good luck
    --jjf

    I've been shopping at 5 dealerships so far and you can only play them against each other for so long. The best price I've been given on a 4Runner Ltd V6 has been $500 below invoice (OTD is only about $2000 below MSRP) and that was two months ago. I would be taking the financing so the increase of cash rebate from $2000 to $2500 and now $3000 this month means nothing to me. Should I be holding out for more? I've tried even $1000 under invoice and the dealers think I'm nuts.
  • I traded my 2005 4runner in in April. I got 12k for it. Now book value is listed as 8k.
  • hcw2008hcw2008 Posts: 2
    I too am having problems getting any of the dealers in my area to budge on the price of a 2008 SR5. All of them keep trying to say how good of a deal the $2,500 incentive is and want to give this deal:

    MSRP 30,809
    Price: $28,309
    MINUS incentive $2,500
    Final Price (Excluding tax etc.) $25,809

    I would buy it for that price if I could get zero percent financing, but otherwise it is a bad deal. Even tried about $500 below invoice and five dealerships acted like I had lost my mind. It is amazing because their are over 120 4 runners (2008) on these lots!
  • as91as91 Posts: 3
    I don't get it either. The incentive for August is now $3000 or 0.0% financing. What does everyone reading this think next month's incentive will be? Would they ever combine the offer? SUV's are not selling, right?

    Vehicle I want - Total OTD would be around 39,500 loaded. The MSRP is at 41,500. Am I looking at this the wrong way? To me, it's only $2000 less than MSRP. The dealer tells me thatI have to include taxes on the MSRP to look at the deal. Am I asking too much here? There has to be room there.
  • hcw2008hcw2008 Posts: 2
    No I don't think it is a good deal. I am assumming they are giving you about $2,500 off MSRP and the $3000 rebate. I am also assuming you are looking to buy a 4X4 limited with the DVD option. The MSRP $41,500 and Invoice around $37,000. If they give you $2,500 off MSRP that leaves them $39,000 and they make $2,000 off the sale. Remember, the $3000 incentive does not effect their bottom line, it comes from the manufacturer. Now it they are giving you $5,500 off MSRP with no incentive and zero percent financing it is an ok deal. (assumming $41,500 -$5,500 + $3,500TTL = $39,500).
  • jfritschjfritsch Posts: 958
    Read some of my posts the last few pages and a few others. The 33000 4 runner has been a 7000 off vehicle in july for the last 4 or so previous years. This was before the train wreck in the 20 mpg mkt.

    Toyota has always been good a working the toyota crowd for maximum dough. A 08 41000 msrp 4runner probably has a kbb trade in value of 27000 or less in its 07 used version. 9000 off msrp isn't a runaway bargain.

    If toyota has its inventory control in good shape (I don't see how, but they don't rely on trucks like the domestics) And you can't get a bid for a good price look into the used market on cars.com. You should be able to pick up an 07 for kbb trade in or below.

    Good luck
    --jjf
  • donselldonsell Posts: 27
    Looking to buy a Toyota 4Runner SR5 for the wife. Found the exact car she wants, down to the Galactic Mica paint, it's the V6 4WD. The MSRP is $33K, invoice is $29,315. It has a $2500 cash back offer. It was a demo so it has 4650 miles on it.

    They're asking $27,085, or 270 over invoice-incentive. Edmunds TMV price for the vehicle is the $27,085 price. We haven't gotten to discuss the final price yet.

    What is reasonable to expect for the discount of the demo?
  • lilelvislilelvis Posts: 82
    They can call it what they want - it's used. Invoice doesn't really apply. The dealers cost on a used vehicle is basically the wholesale price (even though this particular vehicle may never have actually been previously sold). I don't know what the wholesale price is on a 2008 SR5, but I am quite certain it is several thousand below invoice. Given the market, invoice minus the incentive would be a decent price on a NEW vehicle. Although 5000 miles is not a lot in the big scheme of things, it is not the same as low miles by an actual owner who cared about their own car. This one was likely a loaner, or dealer car, driven by many people who probably cared little about it - mechanically or aesthetically.

    I've seen several 2007s with 30K and under for less than $20K asking prices and they aren't moving. I would be thinking around $22-23K for a used 2008 SR5, but that's just a guess. However, there is no way I would touch that for $27K. You can buy a new one for that. Nor should you have any problem finding the exact one you want.
  • jfritschjfritsch Posts: 958
    Have you read the last few pages?

    The 4runner has sold for 7000 off msrp frequently in august for the last few years, this before the train wreck in 20 mpg vehicles this year.

    5000 miles on a 08 demo would be about an additional 1400 off your better quotes on a new one.

    Good luck
    --jjf

    Looking to buy a Toyota 4Runner SR5 for the wife. Found the exact car she wants, down to the Galactic Mica paint, it's the V6 4WD. The MSRP is $33K, invoice is $29,315. It has a $2500 cash back offer. It was a demo so it has 4650 miles on it.

    They're asking $27,085, or 270 over invoice-incentive. Edmunds TMV price for the vehicle is the $27,085 price. We haven't gotten to discuss the final price yet.

    What is reasonable to expect for the discount of the demo?
  • donselldonsell Posts: 27
    Yes, I'd in no way give them what they're asking, but I was unsure how to account for the miles on the demo. In research I found someone recommending 3K off plus 15 cents/mile. Given the slow sales I'll have to figure something else out.
  • jfritschjfritsch Posts: 958
    Well, if you think about it, whether or not that formula takes into account whether its a 33000 car or 15000 car if the demo has 900 miles on it 3100 off just for demo status isn't likely to happen. If my best (or among the best) price on a new one was 24000, I'd want 35c a mile or so for the demo miles. Demos frequently aren't the best deals out there.

    Good luck
    --jjf
  • donselldonsell Posts: 27
    Is there a source for finding true dealer cost? I know about the $2500 off MSRP or 0%. Other dealer incentives aren't publically advertised, but are they available anywhere?
  • lilelvislilelvis Posts: 82
    I believe true dealer cost (on a new vehicle) is simply invoice minus dealer holdback minus any factory to dealer incentives. Invoice and factory to dealer incentives can be found here on Edmunds.

    I don't fully understand Dealer holdback, and the amount seems to vary dependant upon how long they have the vehicle in stock (30-60-90 days). It can amount to an extra several hundred dollars.

    Generally, one would assume, a dealer wants to make at least SOME money on each sale, even if it is just a portion of the holdback. But, I could envision scenarioswhere a dealer would let a slow moving vehicle go at a loss just to make room (physically or financially) for better selling vehicles. For instance, if gas were to jump up 50% in a year a dealer may get rid of slow moving, gas guzzling SUVs to make room for hot selling compacts and hybrids. But that couldn't happen . . .

    In other words, i know i would sell a car at a $500 loss if it meant I can restock it with a car that i would make $5000 on.
  • donselldonsell Posts: 27
    Yes, it's holdback that I'm asking about. You hear of 4Runner deals of $7K under MSRP. On the vehicle I'm looking at is $32928, the invoice of 29,638 and an asking price of $29,946 before the $2500 rebate. This mean the dealer's initial offer is $307 above invoice.

    I'm guessing at this point Toyota is paying the dealer quite a bit to clear out the '08s and the dealer will be making more than $307. I'd like a piece of that but it'd be nice to know what Toyota is paying them.
  • lilelvislilelvis Posts: 82
    Don't forget though, those numbers go out the window with a demo as that is more akin to a used vehicle. How do you price the benefit the dealer got from the use of that vehicle?

    I, personally, would hesitate to take $300 over invoice on a BRAND NEW vehicle right now. I can't say what dealers will do since I have yet to actually negotiate for a 4runner, but rest assured, the deals aren't going to get any worse. We're only a month or two from 2009s hitting the showroom and gas prices are still high.

    By the way, what options are on that 4runner? That invoice seems high for a SR5.
  • donselldonsell Posts: 27
    I'm not to happy with the dealer selling the demo. He called yesterday and argued with me that it was in fact a new car. I understand that since it's never been titled that it's legally new, but that doesn't mean I'm paying new price for it.

    Here is the MSRP.

    I've found an identical vehicle at another dealer
    Vehicle Base Model ..........................:$ 30690.00 $ 30690.00

    50 State Emissions .........................

    Auto Dimming Rear View Mirror w/Compass .... 150.00

    Double Decker Cargo System w/Cargo Net ..... 125.00

    Value Package includes: 17" Alloy ......... 459.00

    Wheels w/P265/65R17 Tires, Leather .........

    Steering Wheel and Shift Knob: Includes: ...

    Cruise Control & Audio Controls, Power .....

    Tilt/Slide Moonroof w/Sunshade, Black ......

    Roof Rack & Cross Bars, and Tonneau Cover ..

    Rr Spoiler w/Center High Mounted Stop Lamp . 200.00

    Weight Carrying Tow Hitch and Ball Mount ... 430.00

    Kit (V6 Models Only) .......................

    Carpet Floor Mats/Cargo .................... 199.00

    --------- ---------

    Total Accessories ...........................: $ 1563.00 $ 1563.00

    Destination Charge ..........................: $ 685.00

    ---------

    Total .......................................: $ 32938.00
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