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2013 and Earlier - Toyota 4Runner Prices Paid and Buying Experience



  • I got my 2010 Limited in late November. It is fully loaded and the MSRP was about $41k. I paid $1500 under MSRP and the trade in on my Jeep was competitive. I probably paid a little more than more recent buyers but I was one of the first in the city to get the car.
  • fxoffroadfxoffroad Posts: 67
    Hmm... "one of the first in the city to get the car(ie. 4runner)" or saving about $4,000.

    I guess I'd prefer the cash over being the first kid in my neighborhood to get a new bike... but that's just me. :shades:
  • lmbeanlmbean Posts: 5
    Did anyone look at the 2010 Pathfinder before purchasing their 2010 4Runner ? We are deciding between both. Pathfinder seems to offer alot more yet is the Toyota 4Runner a better quality purchase. We will be driving alot in Colorado. Appreciate your help.
  • yassyyassy Posts: 70
    no offense, but a FULLY loaded Limited runs close to $44K with remote start, nav, 3rd row, special color, conveniance package..
  • alex412alex412 Posts: 3
    Thanks a million for the tip about using the car buying service. I got one offer for a Limited from a dealership in Maryland for $450 under invoice (±3,600 off msrp). This dealership didn't have a Limited in stock so I tried (with no success) to get a NJ dealership to match the offer. I had been in touch with Darcars Toyota in Silver Spring since I purchased my 4th Generation Toyota from them so I asked if they could match the offer. 24 hours later I have a brand new limited in my driveway and couldn't be happier! I'm sure Darcars doesn't want to sell too many 4Runners at this price but I was extremely happy with the way I was treated and would definitely recommend giving them a shot. Thanks to everyone for sharing your buying experiences... I probably wouldn't have purchased one without you.
  • thekurpthekurp Posts: 1
    edited March 2010
    I'm in Florida.

    Purchased: 2010 4Runner Limited Blizzard Pearl - no added options

    Paid: Trade-in - 2004 4Runner Sports Edition w/ 59,800 miles
    Cash: $24K

    In other words, my old 4Runner + $24K = Out The Door (including tax, tag, title, and everything else).

    I'll leave it up to you to decide how good a deal that was.
  • agnostoagnosto Posts: 205
    My deal was similar with different trade in vehicle:

    Trade In: 2007 TCH (Toyota Camry Hybrid) around 50,900 miles
    Cash: $23,995
    Vehicle Purchased: 2010 4Runner Limited 4WD with NAV and Carpet Mats (MSRP: $42,314)

    Notice about my trade in:
    Toyota dealer tried to sell my ex 2007 TCH almost 3 months ago at $23,000 and finally was sold a couple of days ago at $17,988 since its value was affected by the recall... so, I did excellent with the purchase of my 2010 4Runner at invoice considering I got it at the end of Dec. 2009 and my trade in valued at $16,560 ...
  • mobjackmobjack Posts: 6
    edited March 2010
    I used USAA's car buying service and by the next day received an offer for a Trail Edition at $600 over invoice. At this point I contacted ten other dealerships within MD, northern and central Virginia in an effort to get someone to beat that. After a week of bartering, no one's budging beyond $600 over invoice. The explanation I've been given a few times is that TE's are very hard to come by and that they move quickly when they're available. I'm also reluctant to buy the most common model with the KDSS because I just don't need it.
    Today I got an offer to order a TE for $34,500 that does not have KDSS and its accompanying NAV system. It'll take three months to arrive from Japan, but it should have close to zero mileage and if no other offers come in by tomorrow, I'm taking the deal. puts $34,500 at $488 over invoice and after about ten hours free time spent visiting dealerships and talking on the phone and emailing, I'm thinking it's worth it.
  • "You may include the dealership name, city and state in your post. Please do not post names of salespeople, telephone numbers, email addresses, or other contact information."

    I received an offer for a TE on the lot for less than $34,000 from McGee Toyota in February. I think its in Maryland. Too far for me to fly and drive back. Appears to have been sold. The salesperson was kind to let me know what invoice really was ( had it wrong at the time), perhaps I could return the favor.
  • jgg7jgg7 Posts: 2
    picking up my TE with KDSS, floor mats, remote start, and paint protection film for 33,400 from Stevinsons East in the Denver Area.
  • I noticed on the Toyota website (when using my zip code), that you can now pick a TE with KDSS and no NAV. And I can see them on too, including a red TE from the same dealership (sweet, but I'm not in for fly and drive). But for $33400? I'm having a hard time believing that, or maybe Colorado does not have that 'advertisement fee' thing going on. Trade in?
  • jgg7jgg7 Posts: 2
    Yeah, I was messing around on for quite some time and noticed the Denver region was the only one that split the nav and KDSS - part of the reason why I'm taking the 8 hr drive. But no, that is no lie - it took some negotiation, but I got them to remove ALL dealer fees (including those wrapped up in the invoice price) and add in the remote start for invoice. The paint film was added because of some delays in the arrival of the truck. No trade in. Picking it up next weekend...
  • mobjackmobjack Posts: 6
    Wow, $33,400 would be a sweet deal to get the KDSS. They must not be selling many TE's out there.
    I wound up with $34,300 from Mechanicsville Toyota in Virginia. I got an offer of $34,375 from Casey in Williamsburg, VA but chose the other on price and it was closer to home.
  • Impressed with your negotiation skills.
  • Karen@EdmundsKaren@Edmunds Posts: 5,024
    If you bought a new Toyota since Feb or are thinking about it, a reporter wants to hear from you. Email by Wednesday, April 7, 2010.

    Karen-Edmunds Community Manager

  • mrd5mrd5 Posts: 2
    edited April 2010
    Here's the deal:
    2010 4x2 Limited 37,765
    Mats 299
    leather 3rd row 1,015
    Running Boards 499
    Color (Blizzard) 220
    Nav 1,420
    Delivery 795

    Total MSRP $42,013.00
    Discounted Price $38,859.00
    TTL 1,887.68

    Out the Door $40,746.68

    What do you think?
  • canddmeyercanddmeyer Posts: 382
    edited April 2010
    If you must really have a 4Runner, then go for it. For that kind of money, I'd be looking at an Acura MDX w/tech (the best NAV in any vehicle) lease unless you plan on keeping the vehicle for many years. Running boards and 3rd row are useless IMO, especially the 3rd row in a 4Runner. Toyota's bluetooth and NAV draw many complaints.

    Hate to say it, but with all the 'improvements' Toyota made with the 2010 model, I'd be looking at another brand. Even a 2010 JGC with a Hemi, NAV, and 4wd can be had for less. A 2010 JGC V6 4x4 can be had for $11,000 less without the leather and NAV, but with full-time 4wd and 0% apr. Sure, you'd get Jeep's so-so reliability, but its worth a look.

    Good luck on whatever you choose. Fwiw, I have a 2003 4Runner, but I wouldn't purchase the 2010 4Runner. I would consider a 2010 Sequoia otoh.
  • qs933qs933 Posts: 302
    A 2010 JGC V6 4x4 can be had for $11,000 less without the leather and NAV, but with full-time 4wd and 0% apr.

    True, but a 2010 4runner SR5 V6 4WD would also be less expensive (and minus the leather and NAV) than that Limited and would be a better comparison for that 2010 JGC.

    The 2011 Jeep GC looks interesting (and very competitive, at least on paper), but there's no way I'd consider the outgoing 2010 model. There is a good reason why Chrysler has layered on the discounts on the 2010 model -- it needs to clean 'em out before the significantly improved 2011 model arrives and makes the 2010 even more difficult to sell.

    Agree on the 3rd row seating, though. IMHO, anyone who needs to use the 3rd row for anything more than the occasional emergency should be looking at a minivan (that 2011 Sienna looks really nice).
  • mrd5mrd5 Posts: 2
    I don't need the 3rd row just nice to have, just in case. Also the kids like to use the running boards to get in. We had a Sequoia in the past, we also already have a Honda Mini Van, and I do like the Honda NAV system. Thanks for the feedback.

    Dealers still hasn't provided me a verified VIN # or a delivery date.
  • t4r4met4r4me Posts: 4
    Shopping for well over a month and found 3 white 4r's in the 2007 and 2008 range. One '07 SR5 with high miles, vinyl and then 2 Sports in another state. Had been lurking around here and read up big time.

    Disappointed with the 2007 deal falling through (Wouldn't come close to TMV), made a 2 hour drive, test drove the loaded sport with Nav, noticed just the slightest ticking noise in the engine, hightailed it across town to the other dealer...2nd car just purred....and I just knew in my gut I had to have that 4Rnr. Purchased for a bit under Edmunds TMV for that SUV with options.

    I'd been test driving everything, BMW's, VW's, Lexus, Tahoes (or ho ho's as my 6 yr old calls em.) This toyo fixation came to me in the 11th hour. So far I got a cherry. 2008 with 36K mi, dog pee on the mats which they ended up giving me new generic mats and a full tank of gas to hit the road home. Great experience all in all. Can barely sleep it is so awesome.

    Sam Swope Cadillac in their Automall in Louisville absolutely bent over backwards for me and the buying experience was painless and smooth.
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