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Mazda - Does it have a good future in US?

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Comments

  • Looks like there's a "Comeback kid" in the works, Mazda was only 600 or so cars away from Chrysler in August. Surely the sexy new 6 has something to do with this...

    My guess is they'll pass Chrysler once the new 3 hits the ground...
  • Only time will tell. Lack of dealerships and infrastructure here in the U. S. is what will hurt Mazda. Since Ford sold its share in Mazda this hurt Mazda's ability for sales infrastructure here in the states. In my city we are down to 3 dealers from 7. Their line-up is good, but needs to be better to compete. As the Koreans roar into the U. S. market their products will also knock Mazda sales down. My personal opinion. No, Mazda will not survive in the long run here in the U. S. With the Chinese, Koreans, and now even the Italians and Germans looking for a market share here in the U. S. I believe Mazda's days are numbered.
  • I respectfully disagree. Sure, Mazda has been on the edge with the loss of Ford backing, but sales have been steadily rising with the introduction of the Skyactive engines, especially since catering to the diesel fans out there. Heck, sales are up huge for August, 6000 units more than last year. What they heve going for them is they also are perceived as the "Sporty" Japanese brand akin to vintage Hondas and will attract those who want a little more flavor than the everyday Toyota. Sure, they will never have Honda/Toyota/Nissan marketshare but I could have said the same about Subaru a few years ago when they were also teetering on their own edge after GM nearly destroyed them...

    Right now, the big problem for them is the cost of manufacturing since they now are built exclusively in Japan for US consumption... And supposedly they are going to start building them in Mexico, (which may or may not be a good thing IMO) which will help there. They also are supposed to be supplying Toyota with a platform (Mazda 2) for the next generation Yaris so they have some "outside work" to bring in some profit as well.

    At worst, they could sell some stake to somebody like Toyota, just as Subaru has done and become an arm for TMC.
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 39,039
    That's what I liked about them before - they were an "arm" of Ford. I hope the brand is embedded enough so that they don't pull a Suzuki. Last I checked they were a relatively "small" car company selling "average" cars (not high profit luxo barges that is). That's a big market to try to make an impression here in the States.
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 39,039
    "Mazda engineers are lobbying for revival of rear-wheel-drive models, saying that the strategy would help the Japanese automaker to better differentiate itself against its rivals, Edmunds has learned.

    However, Mazda's top management is said to be resistant to the idea because of the cost of designing fresh architectures for its mainstream models."


    Mazda Engineers Push for a Return to Rear-Wheel Drive
  • anythngbutgmanythngbutgm Posts: 4,161
    Excellent news.
  • fezofezo Posts: 9,195
    I'm pretty sure the V6 in my 04 Mazda 6 wagon is a Ford engine. It's an old built in Michigan Mazda. Even has a UAW sticker on the rear passenger's window.
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