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2013 and earlier-Subaru Forester Prices Paid and Buying Experience



  • Bought new at Bay Ridge Subaru in Brooklyn, New York.

    Marine Blue Pear 2012 Forester 2.5X Premium, Automatic Transmission, PZEV w/ AWP, auto-dimming mirror w/ compass, bumper cover and luggage compartment cover.

    $24,698 before taxes and tags ($2,166) = out the door at $26,864

    I was a bit disappointed at this price. did not seem to have any prices listed in my area, and after shopping around through email and calls, this was the best I could do.
  • This exercise is very easy. You need to get your hands on the Invoice for the Car.
    Work backwards, you want to buy the car at $1000-$1500 BELOW Invoice.
    At this level your getting a good deal.
    Work with the Fleet or Internet Sales Manager in several dealerships (3-5), over the phone or better yet with E-Mail. I would not step into a dealership until you've made the deal.
  • Ugh I'm sick to my stomach.... I just agreed to a price of $25,100 for a 2012 Subaru Forester X Premium

    - Automatic, All Weather Package, Cargo Tray, Bumper Cover, Cargo Net

    I'm paying too much arn't I? I didn;t take delivery of the car yet, is there anything I can do?
  • These are 2012 vehicles. This is not year-end clearance prices for 2011's. You are about $350 over Invoice. Ask them to add an installed accessory. Like the Auto-Dimming mirror w/compass. Or Tweeters. Or splashguards & rubber floor mats. Some of the prices on here are incredible. Subaru is selling cars at no profit in February?? Some of the prices on here are accurate, as a few (very few) parts of the country always sell cars cheap. But, maybe $10 an hour is ok in that neck of the woods, too? (I'm asking for it..) Yours is a bit high. Not a lot, but about $250 too high. If it's too late now, try to get an installed accessory, if too too late, just enjoy it. Take it easy for a few hundred miles, especially when the engine is cold. A 2wd Rav with V6 and leather still seems kinda attractive to me, but I think my 2012 X Premium Auto w/All Weather Pkg, Cargo tray, Bumper cover, Luggage cover, Auto-dimming mirror w/homelink was a good choice. Just hit 3,000 miles yesterday, and no problems. Have added some Subaru accessories, too. It was pretty good in the snow and ice in Seattle last Month!!
  • I've just started shopping and the best I've been able to do so far is $200 above invoice using the consumer reports quote service.

    How the heck did you get $1,300 below invoice? Was it an end of year closeout, did you have a trade?
  • ursusursus Posts: 48
    I bet he meant $1,300 of MSRP :shades:

    It looks like you are in NJ, so check out Stohlman Subaru in Tysons (VA) - email or talk to sales manager directly. They are the highest volume dealer on East Coast from MD to FL. If you get the price you want, you can order yours with the options you need. I did just that and got mine at $600 below invoice. Worth the drive.
  • bearcrkrdbearcrkrd Posts: 167
    I checked 2-3 days ago, and again 5 minutes ago: Same exact Trim / Options Forester I purchased 12/21/11 for Invoice is now selling for $550 less, so $550 below Invoice. I don't feel quite as smart as I did 4 days ago....... :blush:
  • ateixeiraateixeira Posts: 72,587
    That's why you buy and then stop looking!

    I guarantee you I paid more for our '09 than you did...
  • xwesxxwesx Fairbanks, AlaskaPosts: 8,268
    Better advice was never given. ;)
  • bearcrkrdbearcrkrd Posts: 167
    ateixeira and xwesx:
  • junglejimjunglejim Posts: 18
    I'm helping my mother-in-law find and purchase a vehicle.

    She has decided on a new 2012 Forester 2.5X Auto Premium.

    I looked on to get an idea of invoice price vs. MSRP. Edmunds also has a "True Market Value" that gives you an idea about what the vehicle is selling for in your area.

    With Destination Fee, Edmunds gave me the following:
    MSRP ...........................$25,070
    "True Market Value"........$23,481

    I've never seen Edmunds give a "True Market Value" price that is lower than invoice. Are Foresters really selling at, or below, invoice?

    What should I be shooting for?
    My MIL is very worried about money, so I want to strike the best deal I can for her. I plan to do it entirely through email.

    I greatly appreciate input on this.
  • xwesxxwesx Fairbanks, AlaskaPosts: 8,268
    It is entirely possible; it really depends on your area. This vehicle is also in its fourth year of production, which generally means it isn't necessarily as hot of an item as it might be in the first or second year.

    I would have to sell my soul to get a below invoice (or even near invoice) deal in my local area even now, but I did purchase my 2010 Forester in Sept 2009 for $300 under invoice in Seattle.
  • drew510drew510 Posts: 3
    edited March 2012
    Yes, it is very possible to get one under invoice. A local dealer (Portland, OR) is advertising a 2.5x Premium with All Weather and some other misc items (model CFF-02) for $23,711 and the MSRP is 26,335. They supposedly did not have one of my color (Ice Silver), so they jerked me around a bit, but I still netted one with that same MSRP for 23,899 and a full tank of gas. I had the flu coming on strong during negotiations so rather than fighting them over less than $200, I gave in. FYI, Edmunds shows invoice on my car as $24,666.

    As an aside, I find it humorous that after a dealer rakes you over the coals, they insist you mark all 10s on the dealer survey or they "fail". Sorry guys, you will get the rating you deserve. If I had a "10" experience, you'd get it. Problems with my transaction - I confirmed with the salesman THREE times by phone that they had or were getting in the next day or so the ad model in Ice Silver. Once I got there, the sales manager tried to sell me a blue one, then a Silver Limited on their lot. Then he "found" one at another dealer and wanted to charge me $23,999 for the same car they were advertising for $23,711. I baulked and he conceded $100. Like I mentioned I was sicker than a dog, so I took it. THEN, when we went to pick it up the next day, the salesman had given one of our keys to someone else!!! It took over a week to get our key. Now, does that sound like an "all 10s" transaction to you???
  • drew510drew510 Posts: 3
    Just a quick update. I found out that the sales manager lied to me regarding their incoming stock. He said they only had one silver coming in and not until April. More than a week ago I checked their inventory and they had SEVEN silvers with my exact MSRP. Well, let's just say I let my dissatisfaction be known and it caught the General Sales Manager's attention. I ended up meeting with him and we ended on good terms. I still won't ever do business with Kenny again.

    But back to pricing. Here is a link to their current ad.

    Now, that link is updated weekly, but as of today, they still have my MSRP on ad, but now the price has dropped to $23,294 - almost $1375 under invoice!!!
  • xwesxxwesx Fairbanks, AlaskaPosts: 8,268
    Dang, that's WAY down there. They must be getting some sort of volume incentive to offset? Crazy.
  • pheat0npheat0n Posts: 6
    I am now the proud lessee of a Forester. I'm curious to know how I did. This was my first time leasing a new car. So I'm not sure how I did. I'm thinking that I might have been able to spend a few more hours there and maybe done a little better, or maybe I just got had. . In any case. Tell me what you think.

    Here is the skinny on the deal I negotiated. I'm in area code 68114.

    2012 Subaru Forester 2.5x Premium, Auto, All Weather Package, Obsidian Black Pearl
    Luggage Compartment Cover
    Auto Dimming Mirror/Compass
    Exhaust Tips
    Body Side Molding
    Rear Bumper Cover
    Floor Mats
    Sticker = $26,175
    Negotiated Price = $23,404
    42 Month/ 12,000 Mile Lease = $255.33 per month.
    First Month Down

    Did I do ok? Or did they see me coming?
  • Yeah, its been a while. And sorry if this is the wrong place to post.

    I was looking how much I could expect for my 2002 Forester S, 71K, for my zip at the website, either trade-in, or sell to a co-worker. For one in "Good" condition, its coming up as 7,537 for trade in. I am having a hard time believing this. Any insight?
  • xwesxxwesx Fairbanks, AlaskaPosts: 8,268
    You're having a hard time believing it is so low or so high?

    For a Forester of that year and mileage, I don't think you should expect more than 7500 to 8500 private party.
  • ingridringridr Posts: 20
    I have a 1999 Forester (believe it is a L but could be an S) that has 196,000, of which 75% are hwy miles as I travel to dog shows, that is in rough mechanical shape that I am looking to sell. It is overheating and leaking coolant so I suspect that it is the head gasket issue. Replaced one several years ago and do not want to put the money in to fixing this one as this is just a secondary vehicle that I do not need. Body has a paint chip here and there and the windshield is cracked.

    Obviously this is a major fixer upper but I do not even know what is realistic price for a fixer upper. 500? 750? 1000? I live in MT where Subarus are revered. A close friend just sold within 4 hours of posting on craigslist a 1997 outback with 220,000, that was leaking oil and did not run for 1000. Granted, it was leather seats, moonroof, etc where mine is more of the base model. Was thinking of posting my forester for 1000.00 OBO but wanted some experienced feedback as to what is a realistic sale price. Thanks for any and all advice :-)
  • xwesxxwesx Fairbanks, AlaskaPosts: 8,268
    $196K.... That car in Fairbanks (Alaska) would likely sell for $3500-4000 sans head gasket issues (assuming no other major problems), so let's say $500 less than that in your area. Estimate $1500 for the HG replacement at a shop, and I'd say you're at about $1500 as an asking price. I'd probably be willing to take as low as $1,200 for it.

    If the struts are gone or it has other suspension or CV joint issues, go down from there, but if it runs, is warm, and the AWD works, you shouldn't take less than a grand.
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