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2013 and earlier-Subaru Forester Prices Paid and Buying Experience



  • jeffmcjeffmc Posts: 1,742
    I think $1500 and $2100 below invoice are too aggressive counteroffers, especially on a new model. From what I've seen on the Subie forums the last few years, the largest drop from invoice was somewhere around $1200-$1500 (not including rebates, of course). I'd be surprised if either dealer could go much lower, because I wouldn't expect Subaru to be offering much in the way of factory-to-dealer incentives.

    Eager to see how your negotiations work out! Please post your results... if you can get lower prices, that's pretty impressive. :) (I think even the prices you've got already are very impressive, particularly this early in the model year. :shades: )
  • tap1495tap1495 Posts: 1
    Hi, I was wondering if anyone could shed some light on what the invoice price might be for a 2009 Forester 2.5X with Premium Package is. Any insight would be greatly appreciated....

  • ateixeiraateixeira Posts: 72,587
    Check the cars101 web site, that's your best bet.
  • kyfdx%40Edmundskyfdx%40Edmunds Posts: 25,879
    Right here on Edmunds!!

    2009 Subaru Forester: Pricing

    Moderator - Prices Paid, Lease Questions, SUVs

  • chibiichibii Posts: 5
    I'm planning on purchasing a 2009 Subaru Forester 2.5X LL Bean shortly and was wondering where you got your quote from?
  • ddub1ddub1 Posts: 1
    Same question here, please let me know where you got that quote for an 09 LL Bean.

    I'm also curious about a couple of the comments about how edmunds has the TMV right. From what I see all the TMVs are MSRP for the 09. Am I missing something or are you referring to the invoices prices?

  • Updated offers from both dealers (pretty much final):

    2.5XT Limited w/VDC ==> $26,700.00
    2.5XT Limited w/VDC & Nav ==> $28,600.00

    Almost a $2,000 difference. And the one without the navigation does come with the front bumper guard. I really want the Nav, it just looks slick, and its going to look better than anything aftermarket I could put in there. Will have to give this some thought...

  • My quote was from internet sales at a dealer in Portland Oregon, my local dealers here in Washington are much harder to deal with, they will eventually match a deal... or so they say.
    I hate to be more specific until I buy my Forester then I will tell all if it helps.
  • Hi folks,

    I've lurked around here long enough that I wanted to give a little information back to the masses now that I've finally made a decision and started the purchase process.

    Last Friday afternoon I ordered an '09 Forester L.L. Bean (Red, no Nav).

    After about 8 months of agonizing research looking for a safe, fuel-efficient, winter-capable vehicle, I settled on the Forester. Not too big, not too small. Hopefully it will end up being "just right." I wasn't going to make any decisions until the crash tests were out, but I found the Australian crash test results, and they reassured me that Subaru didn't do anything to screw up the good safety reputation they've built with the Forester.

    I configured the vehicle on Edmunds and requested quotes from the four nearest dealers. Despite my concern about the value and usefulness of accessories, I ended up ordering a whole slew of them.

    I received automated responses from 3 dealerships, and a personalized, "real" email from the internet manager at the 4th. She looked at my list of preferences and said that she could track down the vehicle from another dealership and then install the options, but it would be much less expensive if I wanted to special order it and wait.

    She offered to order the vehicle and accessories at sell at invoice, bypassing dealer installation charges on the accessories by having them installed "at the port". We set up a final test drive, and then sat down and we went through the order process. We went right down the screen selecting the options I wanted, and I cross-checked the invoice price against what Edmunds has. There weren't any surprises -- all the invoice prices checked out.

    There was a snag that some may find humorous or interesting: I wanted the wheel arch moldings and splash guards, but the system would not let us check both. It gave an error message that they are incompatible with one another. I had to bring it to the sales folks' attention that the advertisement for the moldings clearly says, 'Looks great with the accessory Splash Guards!" and vice versa. They had a good laugh over that, but I was mildly annoyed.

    Also, a rear backup sensor was on the list of possible accessories, but does not appear in any "build-your-own" configuration tool I've seen. Also disappointing is that the iPod interface kit evidently is not compatible with the "improved" audio system in the L.L. Bean trim level. My understanding is that the kit improves over the basic auxillary input by allowing iPod control from the stereo controls, and charging, turning off the iPod when the vehicle powers down, etc.

    At any rate, the final ordered vehicle went something like this:

    (2009 L.L. Bean Forester, Camellia Red, No Navigation)
    ++ Rear Bumper Cover
    ++ Subwoofer
    ++ Spoiler
    ++ Splash Guards
    ++ Wheel Arch Moldings (?)
    ++ Rear Backup Sensor
    ++ Moonroof Air Deflector
    ++ Puddle Lights
    ++ iPod Tray
    ++ Body Side Molding
    ++ Auto-Dim Mirror with Compass and HomeLink
    ++ PZEV (Massachusetts)

    Cost was $27K even. This is consistent with the invoice prices listed on Edmunds and elsewhere. (I didn't want to reward her forthright offer to order the vehicle and save me money by greedily attempting to negotiate lower than invoice). Had to deposit the cost of the accessories, and now I just wait. Forecast was 4 to 8 weeks.

    So that's the story so far. I'll keep you guys posted on the rest of the buying experience as it develops.
  • ateixeiraateixeira Posts: 72,587
    Congrats. Let me know how you like it when you take delivery.

    We may end up with the same model, but probably a different color.
  • jeffmcjeffmc Posts: 1,742
    Sounds good... the red Bean would be my 1st choice as well. Let us know what dealer you went through. Can't list salespeople's names, but dealership's OK.
  • Planet Subaru is the dealership.

    Goofy name.
    Horrendous dealer badge/insignia.

    Excellent internet customer service and freebie warranty incentives.

    edit: In case there's more than one out there.
  • chibiichibii Posts: 5
    I'm planning on purchasing a 2009 Subaru Forester in the US and bringing it back to Canada. Any advice?
  • jeffmcjeffmc Posts: 1,742
    Advice? Yes, check out for some good information on the process.
  • jeffmcjeffmc Posts: 1,742
    It's not a bad deal, but I'm sure it can be beaten. E-mail the internet sales dept at Carter Subaru (N. Seattle) with the exact model you want (you can view their inventory online) and they'll send you a no-haggle take-it-or-leave-it offer. Great to work with. Also heard of good deals from Chaplin's Eastside through online sales.
  • akdl07akdl07 Posts: 4
    Just plased an order for 2009 Subaru Forester Auto /Premium pkg.
    Negotiatd price $23,135 (including dest) + 8.375% Brooklyn.NYC sales tax,
    plus $ 59.00 FOR FULL TANK OF GAS.
    plus $227.00 DMV/Plates.
    Total PaiD $ 25,360.00
    car should be in dealersship from 4 to 6 weeks.

    I'm not sure if his is the best price, but i think it is pretty good.
    i Negotiated & confirmed all PRICES over e-mail. Came in for a test drive AND PLASED the order.

    So far everything went smoth trasaction.
  • Make you calculations.

    MSRP of equivalent limited (LLbean) is approx 6-7 K more in Canada, but:

    You have to pay 6.1% duty upon import.
    You have to pay cash (if you have it, good, if you don't, you need to finance and take into account Subaru of Canada rates and promotions)
    You have to buy, no lease
    You have to pay docs, plus traveling to US.
    You have to pay inspection
    You can't trade in you car, nor can you apply graduate rebate.
    Warranty is honored, but you need to pay upfront.
    Resale value 'might' be lower in Canada.

    Since the 2009 canadian prices were reduced by 1500-4000$, you need to make sure it is still worth it to buy US. In most cases, I think it still does but it is much less worth it than in 2008. Let's say they adjusted prices up to the point where you ask yourself if you should still go for it. Marketing strategy...
  • ateixeiraateixeira Posts: 72,587
    Congrats. Let us know what color you get.
  • akdl07akdl07 Posts: 4
    Color is Spark Silver Metalic wityh Black Cloth .
  • ateixeiraateixeira Posts: 72,587
    Good choice, I believe our test drive was in the same color, except it has a leather interior.

    The roof rails and grille blend in well with that color.

    Congrats again.
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