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2013 and earlier-Subaru Legacy Prices Paid and Buying Experience



  • longislander1longislander1 Posts: 111
    My benchmark for pricing has always been for the best advertised online prices. Based on their offerings, your price is excellent if you're talking about a brand new '09. I own two '08s -- a Legacy 2.5i Limited and an Outback LLBean. I came from higher horsepower cars and drive a Porsche on weekends, so I have certain standards for performance. The Legacy is fine for daily driving and offers somewhat better mileage than the 3.0. Also, you need to check, but I believe the '09 3.0 needs premium gas, while the 2.5i uses regular.

    I'm hooked on the Legacy as a daily driver. It's comfortable, handles well and has enough pep for expressway driving. However, if you don't care so much about rising gas prices and have a need to consistently carry three other people or a trunkload of stuff, you might consider the 3.0 instead. The 2.5i Legacy can be a little sluggish with a full load of people or stuff. What's odd is that I don't get the same feeling with our loaded Outback, even though it has the same engine.

    As you've probably seen, the fit and finish of the Audi interior is better than the '09 Subaru's. If you need something better inside, you might consider waiting for the 2010 which, I believe, will be available starting in June. You won't get the same deals, but the interior has been upgraded and is closer to (although still does not match) Audi luxury. Also, the 2010 is expected to offer a higher output 3.0 with regular gas.

    You will certainly save money with the Legacy over the Audi. I owned an A6, and while I loved the capuccino machine in the service waiting area, I paid through the nose for maintenance. By contrast, an oil change and a package of inspections at our Subaru dealer is $32.

    Get your dealer to let you take the Limited for a reasonably long test drive on varying roads. That's what convinced me. Also be aware that, as you drive the Limited over a prolonged period, the car's computer will "learn" your driving style and perform shifts accordingly. I saw a noticeable positive difference in performance in the first few months. Either that, or I just got used to living with and enjoying the Legacy.

    Good luck with your purchase.
  • ateixeiraateixeira Posts: 72,587
    We have a Forester 2.5X Limited auto and ours is actually fairly responsive, especially around town. If you haul heavy loads (or tow) or drive up hills at significant altitude you may want more power, but for our purposes it's been fine.
  • ben81ben81 Posts: 2
    Thank you both so much. This has been very helpful!
  • pf2001pf2001 Posts: 110
    Wife and I test drove the 3.0 R. I was surprised by the power it had.

    I was wondering if anyone has purchased the car in the philly area? If so, what price did you get( if you do not mind me asking)??

  • red927red927 Posts: 118
    Back in November we leased a 3.0 Limited. The price of the car was $100 over invoice less $500 dealer incentive. There is a $1500 rebate available now so you should be able to do quite well. I got the car in NJ at Nitti Subaru in Hamilton Square. That particular car is not stocked by every dealer so the availability will be very limited. We had to factory order ours.
  • jcabrera4jcabrera4 Posts: 34
    I'm looking to buy a standard Legacy with auto trans for my daughter. She's a Nursing student and needs to travel between the hospital and the college starting in Sept.

    I went to my local dealer and was quote 18988 but they would not give me the low financing. They said its either the 2.9 financing or the incentives.

    Is this correct?

    Also, according to the incentives end June 1st. Beings that the redesign is coming out in a few months; does anyone know if they are going to extend the low financing?

  • ateixeiraateixeira Posts: 72,587
    That's usually been the case for Subaru, i.e. the incentives either lower the interest rate or lower the price of the car, but not both.

    And very likely yes, the incentives ought to be extended until the 2010s become abundant.
  • abchin486abchin486 Posts: 78
    It;s usually one or othe other, but on the website for the New England area, it says you can have both.
  • misterteemistertee Posts: 1
    From Don Miller Subaru in Madison WI, I just purchased a 09 Legacy Special Edition Automatic for:

    19,000 (sale price)
    99 (service fee)
    1,051 (tax 5.5%)
    163 (DMV)
    $ 20,313 out the door

    I also received the 2.9% financing. Good luck with your purchase.
  • picachupicachu Posts: 7
    I've been viewing this site for a while and have picked up some good information. Now that I have started my active search for a new car I actually have an offer I can post and hopefully can get some feed back on whether or not it's a good deal.

    Specifics are as follows:

    2009 Legacy 2.5 SE Auto (9AD) (Typical options only - floor mats, wheel locks, auto dimming mirror).

    MSRP - $23,344 (approx.)
    Sale Price - $21,238
    Tax (6%) - $1,274.28
    Title/License - $213.95

    OTD Price - $22,726.23

    Now that I look at the sale price & tax amount they must be charging tax on the delivery fee. Any information would be much appreciated. I'm looking to purchase by the end of the month.

    One other question - Has anyone used the "fax attack" technique in negotiating a purchase price?

    Thanks again.
  • Unless I'm missing something, it appears you could do much better. Dealerships are on the verge of introducing the 2010 Legacys so they should be eager to ditch the '09s. Here are some thoughts:

    1. Go to the site and see what special offers are available on the Legacy in your zip code. On my '08, they were doing $1,000 cash back and I negotiated down from there. In my zip code right now, there's $2,000 cash back on virtually all Outbacks, but they are only giving financing and lease deals on the Legacys.
    2. says there's a 2% dealer holdback on Subarus (with differences in some Northeast locations), meaning that the manufacturer is paying your dealer about $467 in profit on your Legacy. Dealers rarely like to dip into the holdback to sell a car, but it may provide you with some ammunition when the sales person says they're not making much of a profit on the deal they've offered you.
    3. I've used as the basis for negotiations with local dealers and they're currently advertising SEs for as low as $18,790 (with a few of them labeled "clearance"), excluding tax, title and license. No matter where you live, you could buy the car there (I believe they're in Maryland) have the car shipped to you for about $1,000 and save almost $1,500 from the deal you currently have. I'm not affiliated with fitzmall, but I did call them when I was looking and they sounded very professional and helpful in terms of doing the transaction and any issues with tax/title/license. By mentioning them to my local sales person, I was able to get more money off my car.
    4. If you're handy with cars and are really tight on the dollars, you can buy all of the Subaru accessories cheaper online and install most of them yourself. Alternatively, you can ask the dealer to throw in all of the accessories on your car for free to reduce the price.

    Bottom line: I think you could do much better than the deal you're describing. Your sales person isn't trying very hard. You could almost get a Limited for what they're offering on the SE.

    You can always try the fax attack, but in my experience, you're usually better off showing up at the dealer to negotiate. Sales people like to see a warm body with a checkbook in hand.

    Good luck with your deal.
  • picachupicachu Posts: 7

    Thanks very much for the reply and information. I figured I could do better given the fact the 2010 models are due in a few weeks. The Legacy was actually the third car I test drove over the weekend ( others were Mazda 6 & Fusion) so I went into the dealership just looking to test drive and the salesman started talking numbers, etc.

    I e-mailed several dealers this morning through Edmunds quote and have received the following offers:
    1. MSRP - $23,153
    Sale Price - $19,913
    Tax - $1,194.78 (6%)
    Doc - $120
    Gov't Fee - $88.95 (No idea what this fee is)

    OTD cost - $21,316.73

    2. MSRP - $23,306
    Internet Price - $ 20,300 not including TTL.

    I read on that Subaru is offering $1,500 customer instant rebate with 2.9% financing if qualified.

    I have to sort through the other e-mails and see what happens. I will also mention the price.

    Thanks again for the information, much appreciated.
  • picachupicachu Posts: 7
    What was the MSRP on your Legacy? 19K works out to $1,000 under invoice with the typical options. Just trying to get an idea of how far below invoice dealers are willing to go.

    Any information would be much appreciated. I am planning to purchase by the end of the month.

  • picachupicachu Posts: 7
    09 Legacy SE - Auto. Dealer provided the following info:

    $21,058 (Dealer Cost)
    +106 (Center armrest extension - Dealer Cost)
    +695 (Destination)

    $21,859 (Total Dealer Cost)
    -446 (2% holdback)
    -1,500(Manufacturer stair/step program dealer incentive)

    $19,913 selling price not including TTL. I'm just wondering if the dealer can go any lower or is this the absolute lowest price.

    Any information would be appreciated.

  • I know I've given out a lot of pricing advice. Now I need some. There's a new '09 Spec B with navigation at my dealer with an MSRP of about $35,400. What should I expect to pay for one of these? Some say they're getting scarce (especially among those critical of the 2010 design and the cancellation of the Spec B). Any thoughts would be appreciated. Thanks.
  • ateixeiraateixeira Posts: 72,587
    Invoice minus incentives would probably be a good price.

    On one hand, it's an old model, so it should be discounted.

    On the other hand, it's rare, and if you hesitate someone else will snap it up. I doubt a dealer will give up their holdback on that last of a special model.
  • Completed my transaction today at Fitzgerald ( for a new 09 Legacy Limited Edition, including GTP (Subaru's guaranteed trade-in) program.

    20995.00 selling price (09 limited with autodimming mirror/compass/homelink, armrest extension, splash guards, and alarm shock sensor - satin white pearl and taupe leather, sticker MSRP shows 26,131. The car is new, 88 miles on odo.)
    LESS 12575 GTP program price for 06 Legacy SE wagon (could not get any better trade in price, old car was well maintained and had exactly 45,000 miles on it. Without GTP, dealer was offering substantially less).

    516 Tax
    50 Title
    99 Dealer fee
    74 Tag transfer (estimate)
    4 MD recycling fee
    12.50 Titling fee

    OTD 9175.50

    This price was too hard to resist for a brand new Subie..;))) Figured I'd buy one since these are the last of the 09s at great closeout pricing....and I hate the look of the '10s....

    Also got $500 in additional Subie reward dollars as part of the GTP price.

    They still have an 09 deep bronze metallic Limited on the lot, with spoiler. Deal took approx 2 hours to complete. Very good salesman, very professional service. :)
  • ateixeiraateixeira Posts: 72,587
    Congrats, that was a $25k car a while ago. Wow.
  • That is extraordinary value for a great car. When I bought in Jan. '08, I got my PZEV Limited for $22,900, which was about 9.5% off MSRP. Fitzmall had a similar car for $22,400, or about 11.5% off. This latest deal is almost 20% off MSRP, and there are more options plus the Harmon Kardon.
  • Thanks. The best internet price I found is $29,745 in North Carolina, if I remember right. My local dealer will probably expect more, although this is a car that could sit for some time waiting for the right person to come along. I'm wondering if they've upgraded the 2010 GT Limited so that performance is closer to the old Spec B. Maybe that's why the Spec is gone for the new model year. It might be better to hold out for a new GT.
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