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2013 and Earlier - Jeep Wrangler Prices Paid and Buying Experience



  • jimlw2jimlw2 Posts: 122
    I'm one of those silly folk that chased the few remaining 2006 models as mac24 insightfully stated in his reply. If you're still interested in pricing, here's the dealer invoice sheet I received while working with Akins Ford Jeep in Winder, GA. Really easy transaction via phone...didn't get the lowest price because they obviously knew I was interested or I wouldn't have been calling them from Michigan. I'm not disappointed at all paying $600 over invoice because I really wanted it and was just happy it was just as they stated..."New." I had already been told that by other dealers only to find it had already been titled to dealership owners who used them on weekends or other various stories of why they said it was "new" but not really. Also, had a few shots at used "Rubicons" only to find they were not "Rubicons" but non-Rubicon Unlimited models with "Rubicon" decals on their hoods. Had to argue with a few used car dealers trying to convince them their vehicles were not "real" Rubicons and they're trying to sell them at used Rubicon prices. Also looked over a few private sale ones where I wasn't too happy with their after-market installations. So, I feel rather "lucky" to have been able to still get a true, new 2006 in the solar yellow I had wanted to find.

    imageSee more Car Pictures at
  • You're not so silly: Getting what you wanted is a success.And I bet it's much easier to get into your back seat than it is on my 07 Rubicon. That situation is a disgrace to the engineers .
    We had a 2001 Solar yellow Wrangler Sport . Watch out....that color is a cop-magnet .
    Congratulations. Enjoy the hell out of your JEEP. :)
  • Mac,

    Found out from annother site that the last day to plave an order for the rescue green was 3-15 (or somewhere around then. Coupled with the issue with the Hard Top manufactuer looks like I wont get the car I ordered.

    The dealer just called me and said that there is no chance that I will get the car that ordered. Bummer will ahve to wait for the 08 model year.

    Thanks for dealing with me and I appreciate your input.

    See you in a few months...hopefully I will be posting info about my mods!


  • mac24mac24 Posts: 3,910
    Looks like you did ok to me! :)
  • mac24mac24 Posts: 3,910
    Thanks for dealing with me and I appreciate your input.

    You're welcome. I don't think that owning an '08 will make you suffer too much! :shades:
  • jimlw2jimlw2 Posts: 122
    The solar yellow sure does stand out and it crossed my mind a few times driving it back to Michigan from Georgia as I passed each state's posted speeds of course :blush:

    Nice to hear your positive remarks as well as Mac24's...I should now admit that I already own an '05 Wrangler Unlimited (non-Rubicon auto trans). I just had to have one more "new" "old style" in the Rubicon package with stick. I just love my TJ (LJ to be precise from what I've read). I think I now realize what CJ and YJ folks must have felt about the arrival of TJ/ just love the one you have so much that you hate to see it no longer manufacturered. I'd like to say I may even own a JK as well after it's worked through any "growing pains"(in addition...not instead of my TJ/LJs). Clearly my wife must love Jeeps, too, since she actually let me get away with owning two Wranglers...she loves her Liberty...I'm well beyond being "biten" by the Jeep Bug...I'm well on my way to being diagnosed with Jeep-mania! :D
  • timwhitetimwhite Posts: 7
    Does anyone know the holdback (in terms of percent, or actual dollars) on the 07 Sahara? Im looking at one that MSRP's at 24,755, and invoices at 22,901.

    My last 2 wranglers i bought for $100 over invoice each. Is it reasonable to think i can get the sahara above for $23,000?
  • mac24mac24 Posts: 3,910
    Is it reasonable to think i can get the sahara above for $23,000?

    Doesn't sound unreasonable to me but a dealer may think otherwise. ;)

    Seriously, it dependes entirely on the business model of the dealer. Does he sell everything for sticker after two or three days on the lot, or does he maybe need one more sale before the end of the month to get into the level of discount.

    Shopping to buy will get you the best price, shopping for figures won't.
  • timwhitetimwhite Posts: 7
    At least one company on the net says i can place an order from them, have it shipped to my local dealer, for invoice MINUS holdback... this sounds too good to be true... any thoughts? or is this common? or a scam?
  • mac24mac24 Posts: 3,910
    Would that be Jeep Warehouse? If so, they're genuine enough. You'll have to pay for shipping to your local dealer though.

    Only three days left to order an '07! :)
  • timwhitetimwhite Posts: 7
    Ive always heard that NADA was the correct guide to use on trade ins, but lately it seems local dealers are trying to use Kelly Blue Book (with much lower trade in values)... any advice on which is more fair?
  • timwhitetimwhite Posts: 7
    should i wait 3 days, and order an 08 then? are the new features/options/pricing available?
  • mac24mac24 Posts: 3,910
    There is no 'correct' guide. Until the guide publishers start offering to buy your vehicle at the quoted price, they will always be nothing more than very rough estimates.

    A dealer will never want to pay more for your vehicle than he can either buy or sell an identical one for at auction. You are unlikely to have access to those figures, but I guarantee they'll be lower than you think yours is worth.

    For an accurate idea of the actual value of your trade-in, go to CarMax. They'll give you a realistic trade price and actually buy it from you for that price too.
  • mac24mac24 Posts: 3,910
    should i wait 3 days, and order an 08 then? are the new features/options/pricing available?

    It's up to you but you don't have long to make up your mind. :)

    Apart from being a model year younger (and probably a bunch of unseen bug fixes), there's not much difference in the '08s
  • featherzfeatherz Posts: 26
    As a former TJ owner, been looking at an 07 Wrangler X on a dealer lot. The 'internet specialist' and I are about $500 different on the 'invoice' price, but he is offering $250 over 'his' invoice. What do you think about this?

    Wrangler X (2 door) Manual tranny
    Package 23C (a/c, seats, console)
    Trailer Tow Group
    Floor Mats (LOL)
    Fog Lamps
    Freedom Hard Top
    Locking fuel cap
    Tow Hooks

    Dealer states invoice is $21,236, but unless I am calculating incorrectly Edmunds states invoice at 20,713. In either case, he is asking $21,486 not including T/T/L. Good deal or?

    I'd actually prefer one with fewer options, but I kinda like the idea of the 'freedom top' and this is the color I am looking for (I wanted blue or khaki).

    Financing rates are horrible right now it seems, so I am bringing own financing (5.8%, still more than I'd like to pay) and dealer is aware of that so that's probably why the 'eh' deal.
  • mac24mac24 Posts: 3,910
    Advertising fees that are billed directly to the dealer by DC are often not included in the Edmunds invoice. Just compare the line items to see where the discrepancy lies.

    Maybe you can do better elsewhere, maybe not. How much is your time worth?
  • kgabehurtkgabehurt Posts: 84
    I too have been scouring the internet for Jeep prices. the best I've found are at Carmax. The only problem is they're only have 3 jeep dealerships. A Rubicon with manual and hard top lists at $30758 they want $28258. They show an invoice of $28440. A Sahara lists for $27700 asking $25000, invoice $25306. Looks to me anyway that under invoice is a possibility now. Don't know what it was like when they first came out because I was looking at a Harley. Not anymore for a buddy of mine lost his leg last month on one.
  • mac24mac24 Posts: 3,910
    A Jeep is a good alternative to a bike IMHO. On the race track is the safest place to ride. Never anything coming towards you, or pulling out in front of you from a side turning. With a car it's just an insurance claim, but with a bike it's often a limb or your life. :sick:

    Carmax generally has a pretty good rep, though individual stores may vary.
  • kgabehurtkgabehurt Posts: 84
    I agree. Does anyone know what the current production mix is with the Wrangler? I just don't see many Rubicon models on dealer inventories. Carmax has only 1 at 3 dealerships? Many Sahara models though.
  • mac24mac24 Posts: 3,910
    Rubicon production has been held way back due to component supply difficulties. Current '07 production ceases in a few weeks, last orders by the 17th.
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