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Toyota RAV4 Prices Paid and Buying Experience



  • It's not bad. I paid $26,300 for the same model in NC about 4 months ago. I got the Extra Value Package with GPS instead of the JBL. I agree with you about the oddness of the packages Toyota offers. it's pretty lame. but the car drives nice. I thought I'd miss the V6 but even the 4-cylinder is pretty peppy.
  • m3nphlsm3nphls Posts: 3
    Hi, I was looking to buy a Rav4 Sport 4 cylinder 4x4 with the Sport Extra Value Package ($470).

    MSRP is $26,055 after delivery, processing & handling fee. I just needed someone who recently purchased it around NYC area to see what was the best price you got it for out the door.
  • chrisnj3chrisnj3 Posts: 1
    Just bought the 4x2 Base Model yesterday and are very happy with our purchase. We were debating the Honda CRV or Rav 4. CRV felt like I was driving a bigger version of my civic. It wasn't bad, but we felt the Rav 4 handled better and had more space.

    After a lot of back and forth we got $22,500 out the door, in NJ. That includes tax, title, etc... We saved $1,000 thanks to the "Recent College Grad" (I just got a masters), then pushed hard to get them under invoice.

    Curious to hear others out the door price for 4x2, if we got a great deal or just a good deal. Either way, we are very satisfied with our purchase.
  • jsetoxjsetox Posts: 10
    I have negotiated the OTD of this Rav4 as $29,650 (not including tax, title, etc) with my local dealer Millennium Toyota in Hempstead, NY.
    Do you think this is a good deal or can I go lower with the dealer?

    RAV4 4WD LTD V-4 with the below options and packages:
    (QZ) Extra value pkg with Nav
    (BC) Back up camera
    (CF) Carpet Floor Mats/Cargo Mats
    (TO) Tow prep package
    (WL) Wheel locks
  • dealovedealove Posts: 6
    I just built the car with the configuration you mentioned above in the Toyota website. Assuming that you are going for a 4 cylinder engine, the MSRP came out to $29,056 (after delivery). So the price you mentioned is really high.

    Remember, MSRP is only suggested retail price and actual sale value is far less. Go to ($25,590 for your configuration) or other websites to see what others are paying for your configuration. Usually you can get the car for even lower price than that is mentioned in these websites (I did on my Hyundai Santa Fe). The dealer may bring a piece of paper during negotiation showing his "invoice" price and may try to sell the car at this price. Remember that this invoice does not mean anything and you can ask for a lower selling price. All these prices do not include tax or title charges.

    If the dealer does not want to lower the price to a reasonable point, just walk away from the deal. You will always find another dealer who is willing to. Do not sign any documents during negotiation (saying you would like to commit to buying etc). The dealer may force you to sell the vehicle they have in the lot. Unless it is the vehicle you want, tell the dealer you do not want it. =2
  • jsetoxjsetox Posts: 10
    I just realized I forgot to list the transmission type in my orig posting. It's for the V6 on the Limited with Nav. He showed me his invoice as $29,650 (after delivery) and was willing to sell the vehicle for that price while waiving the $374 "admin fee" I had tried to go lower than that price but he wasn't willing to budge.
    What are your thoughts on the price?
  • ral2167ral2167 Posts: 642
    why not save us some time and tell us what the msrp was, and then we can compare it with the price you got. Simple.
  • jsetoxjsetox Posts: 10
    The MSRP was $31,720.
  • dealovedealove Posts: 6
    The invoice he showed you means nothing. Edmunds is showing the total price of your configuration (V6, Limited, 4X4 with Nav. package) around 29,407. My Santa Fe's edmund's price was 29,432 and I got it for around 26,000 (Ofcourse it depends on the current offers on the vehicle etc).There is no "admin fee" that they are supposed to charge. I bought my car on 24th June and looked into Rav4 along with many other similar category vehicles. Toyota dealer was the most difficult to deal with (Fort Wayne,IN).

    I did walk away from the dealerships as soon as they started saying "admin fee", "sign the commitment form", "buy the car that is in the lot" etc.

    Not to discourage you from buying a Rav4 but have you sat in the rear seats to see if they are comfortable? I actually went to buy a Rav4 (I am a Toyota fan, ex camry owner) but after sitting in the rear seat, I noticed that the rear seat bottom cushion is really small and very uncomfortable even to sit for 5 minutes (I am not that tall - 5ft 7in with low BMI). The front and rear seat bottom cushions were criticized by many reviewers.
  • jowblowjowblow Posts: 1
    2010 RAV4 Base model
    Extra Value Package
    TC Tonneau Cover

    Out the door price including all taxes (5.5%), license transfer, etc is $23,831. By my calculations, that means the car costs about $22,350. Good or bad?
  • Bought my 2010 Black Limited V6 4WD new on March 30th, 2010. It has EVP1 (leather, DRLs, moonroof, JBL sound, bluetooth, power seat and 120V AC outlet), tow prep package, rear back-up camera and floor mats (incl cargo mat). MSRP $31,099...

    $27,752.00 negotiated selling price
    $499.00 GAP insurance
    $299.00 processing fee
    $841.55 3% VA Sales Tax
    $10.00 online filing fee
    $12.00 registration fee
    $29,414 OTD
  • amingo86amingo86 Posts: 2
    edited August 2010
    I got my RAV4 today (08/06/2010)
    RVA4 Ltd 4x2 V4 Blizzard Pearl
    Extra Value Package #1
    Floor Mats
    MSRP $27473
    Out of door price: 24900 (including $750 rebate & document fee, etc)
    Can anyone tell me is this a good price?
    Thanks a lot!! :confuse:
  • What is your tax, doc fee? Can you give breakdown of the price you paid and other stuff?
  • amingo - that looks like a great deal to me
    I am in Georgia

    RAV4 Limited 4 x 2 Barcelona Red
    Extra Value Package 1
    Floor Mats

    399 foor mats
    382 doc fee


    Sign and Drive

    Money Factor .0013
    36 Months 12K - Monthly Payment 298.00 ( No Tax)
    Residual 18,524

    have not inked it yet - Think I am leaving money on the table here
  • RVA4 Ltd 4x2 V4 Blizzard Pearl
    Extra Value Package #1
    Floor Mats
    MSRP $27473
    Out of door price: $24900 (not include sale tax and title registration)

    Here is my experience. I did my homework and set up a number I think is reasonable, and then called several dealers (8+) in town and see if they can beat the price. Only one dealer accept my offer which is $24900 including $750 rebate, document fee $200, destination $810, and whatever their profit is. I hope this is a good price!!
  • seancamryseancamry Posts: 2
    edited August 2010
    Prime Toyota - Saco, ME

    2010 RAV4 4x4 2.5L (Black Forest Pearl)
    Extra Value Package
    Preferred Premium Accessory Package
    MSRP: $24,383
    Toyota Rebate: $750
    Negotiated price: $20,240
    OTD price: $21,668.95 (includes TTL, 5% sales tax in ME)

    Also included Toyota's Free 2 yr maintenance which is basically oil & filter changes, tire rotations, fluids, etc. Unbelievably smooth transaction at Prime as she was able to drive the car home within a couple of hours after arriving at the dealership.
  • WoW so you got $4000 off MSRP? That is a great deal, probably best we have seen so far. Great Work. Enjoy your new RAV4!!
  • Thanks for the kudos. Obviously, we were extremely excited to get this kind of price and, the way I see it, there are a few factors that created the situation. Prime Auto Group is growing and in the process of expanding their market reach. By lowering prices to increase leverage, they are able to pull in buyers from other local/regional markets which increases volume. Volume driven sales creates an extremely competitive scenario, it's a classic move to capture market share.

    Of course, current economic factors played a role as well as Toyota having to compensate for negative press over the last 12-18 months. Not only are they offering rebates, aggressive financing, and competitive prices, but this has got to be a first for Toyota to offer complimentary maintenance. Additionally, I believe this is the best time of the year to buy as the new 2011 models are filling up the lots and 2010 models must be sold in order for the dealers to turn inventory and bring in additional 2011 models.
  • guy30guy30 Posts: 3
    I have recently purchased a Rav4 FWD base model for 22,800 using 1.9% financing for 60 months (it would have been 21,800 without financing after $1000 rebate in TX). This car has some additional options like Windows Tint, Tonneau cover, extra value package, premium mats, mudgaurds etc.. Also it has been factory installed with leather. Total OTD price was 24,100$. Could you please let me know if this a reasonable deal?
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