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Toyota RAV4 Prices Paid and Buying Experience



  • Wolf: That's a GREAT deal!
    I ran the numbers too, and $25,458 is close to the dealer's TRUE invoice cost, so with the Dealer Holdback, ADV, etc., they are making a profit of about $817 PLUS (most likely) an additional $300 profit built in to the "processing fee" -for a total profit to the dealership of about $1,100 at their offered price. Knowing this, you might be able to negotiate them down another $300 or as you suggested, since they still stand to make around $800 on the deal, and that ain't bad. Good Luck!!
  • Firewire: Regarding the JBL head unit; only time will tell if the one you get will have the problems you've heard about, but yes you can later replace it with something else. To do so, you'll need a double-din kit specifically designed for the '06-'07 RAV4, but even that will not look quite right since even that won't match the color, texture, or (more obviously) the curvy lower edge of the stock JBL unit.
    But the short answer is NO, we aren't stuck with the JBL. ;)
  • banjolaya: Thank you for your always interesting and insightful contributions -- you are a real asset to this forum, and I'm sure there are a LOT of others who feel the same. Keep up the good work! :D
  • wolfzr2wolfzr2 Posts: 20
    Well, I just put my deposit down!

    Got it for 26,275. They would not budge from that number, but it was 1300 lower than one dealer, and 500 lower than another dealer who didn't even have the floor mats or cargo net.

    I pick it up tomorrow afternoon. My new V6 Limited in Barcelona Red will look nice in the driveway over the weekend. Thanks to all who gave me advice on this. You guys rock.

    2007 RAV4 Limited V6 4x4
    Ash Cloth
    Cargo net / carper floormats
  • Good deal Wolf! You and all others that plan to buy over the weekend Welcome to the RAV4 "Many Tickets Club". You'll love your new fast and shiny baby. A welcome addition in any house. But I do have a word of caution for you. You have your price all worked out and agreed upon on both sides. That's okay. But once you shake your hands with the salesman he'll turn you over to the F&I manager. And that's where you can save THOUSANDS of $$$, not just a couple of hundreds!!!
  • Sounds like a great price, must be pretty close to invoice. Plus tax, title & license, right? Does that include the TDA (advertising) and Financial Reserve shown on the invoice? Will your dealer tack things like a processing fee or document fee on top of it? You didn't list 50-state emissions and the tow package...were they included?
  • Hey Homerfan -

    That prices does NOT include California sales tax, but does include ALL other fees.

    Again, the more I read here about certain deals on limited's, etc, it ain't the best price, but according to my research, it's a good one.

    Can't help you on the JBL - though the JBL I listened to (and wanted) was great sounding.

  • Thanks homerfan. I hope your new baby arrives soon. After you take delievery you will have fun. The thing is so fast before you know it you could be down here in no time flat. We can take both RAV4's and go to the LHM racetrack and see what our babies can do.
    Have fun.
    Say hi to F&I manager from me and don't buy anything you don't want no matter how good he makes it sound.
  • Now, how did you guys do there? Did any of you buy things like extended warranty? How much was it if you don't mind me asking? Other things (rustproofing, VIN etching, paint sealant, undercoating)? Insurance?
  • Hey banjolaya1,
    Thanks for the invite ;)
    I recently bought my son a 2002 Subaru WRX with about $20K in aftermarket upgrades so the thing is literally a (392 WHP Stage 4 Turbocharged) race car. Now that I've driven that around for awhile, even the V6 RAV4 might seem a bit tame - but I still can't wait to see what it'll do!

    Yeah, those F&I people sometimes make the Lot Lizards look like good guys by comparison. That's why it's always a good idea to secure funding for your new rig before you even step foot on the showroom floor. Since I will be walking in with a check for the agreed-upon OTD price, (and not a nickle more), I expect to have very little contact with the F&I manager. On the other hand, sometimes it's fun to spar with them too!
  • wolfzr2wolfzr2 Posts: 20
    With the 3% title tax here in va ( 800 ), plus dealers processing fee ( 299) etc etc, it came to 27,414. I'll just pay them by check, as I'll finance it myself through my credit union.

    It does have 50 state emissions and tow prep pkg.

    No other dealer in the area could come CLOSE to that. I pick it up tomorrow at 1PM!
  • jimdrewjimdrew Posts: 84
    You will love the V6...I have had mine for a few month's now...the dealer put a hurting on me. :mad: ..but now I don't care. The car is terrific. The V6 is the only way to go. I use 87 octane and get about 24mpg...and with all that power...can't be beat.

  • We got the base model with a V4 (sorry banjolaya1 but I was looking for convenience and I am not so interested in performance (I am a family man!)). The negociations were easy: we were really hesitant because we were not initially plannning to buy a RAV-4 and the guy went to 500 under TMV and it seemed to be fair to me (again, I know that many of you would do better!). Furthermore, we felt really good with the guy. We have our RAV4 for 2 weeks now and we are really happy with it. We used to have a jetta but it is now so easy to put the kid, the stroller AND my hockey gears in the car.
  • Picked up my new RAV4 yesterday. Had a flawless 280 mile round trip to the Memphis dealer. Wife's 2005 Sienna got 27.4 mpg for the trip (mostly 70 to 75 mph on I-40). RAV4 was a great ride. Smooth, quiet, and peppy. I think it's a lot of bang for the buck. Spent this morning reading the owner's manual, checking for correct tire pressure (dealer had 39 lbs. in each tire and I lowered them to 32 as specified), a little cleaning & waxing and a lot of admiring. One question I haven't been able to answer is where is the oil filter loacated on the V-6 motor? I've looked on top, side, and under the motor and just haven't been able to see one. Also, what is the Toyota part # for the oil filter? Any info. provided will be appreciated. Signed, a very happy and smiling new RAV4 owner!
  • evergreenevergreen Posts: 208
    I've been on vacation so just catching up a little here.

    Congrats, homerfan. You got a very good deal. If you had bought from Fitzmall you could have saved an addition $300 but it wouldn't have been worth it if you live in Utah. You say you didn't really pay $500 over invoice but in dealers lingo you did. You paid $500 over the Toyota invoice which is the only invoice a dealer will talk about. It is true the dealer cost was only $23,337 but the Toyota invoice will include gas, dealer holdback, WFR and advertising and the dealer will have to have a pretty good reason to go below Toyota invoice. Fitzmall is $200 over Toyota invoice and it is exceptional to get better than that. A few have but it is rare.

    I live in Bend, Oregon, and found that the Costco price in Denver and LA is the same as what you paid, $500 over invoice. In Salem, Oregon, it is $500 under MSRP. Here in Bend it is $1400 under MSRP. I can't really justify going to the east coast so I am probably going to have to pay what you paid. I still have a few places to check in Northern California, Oregon and Washington but I doubt I will do much better.

    Question: Was your RAV on the lot in Lewiston or was it a special order/dealer swap, etc. Also, if this was a special order, did you order the Towing Receiver Hitch? I don't think I've seen one with that option.
  • > Congrats, homerfan. You got a very good deal.
    > If you had bought from Fitzmall you could have saved an
    > addition $300 but it wouldn't have been worth it if you
    > live in Utah.

    Thanks, Evergreen! Actually, I live in Spokane, Washington.
    Around here, the Costco discount is a (lame) $500 off MSRP.
    That's why I expanded my search to dealers in Western Idaho, and ended up buying from Roger's Motors.

    > Question: Was your RAV on the lot in Lewiston or
    > was it a special order/dealer swap, etc. Also, if
    > this was a special order, did you order the Towing
    > Receiver Hitch? I don't think I've seen one
    > with that option.

    No, I special ordered it -- I never found one at any dealership within 300 miles that had everything I wanted and nothing that I didn't. I'm driving a '99 RAV4 that still runs perfectly, so waiting for the new one isn't a hardship. I'm glad, really, since it gives me time to clean up and sell the '99 before the new one comes in. And yes, I ordered the Hitch -- I've never seen one with that on it either. Kinda strange, since so many DO have the Tow Prep option. I'll post photos over on RAV4WORLD when I take posession, so you can see what it looks like.
  • Thanks, Evergreen!
    Fitzmall is WAY to far away, since I live in Spokane, WA, and around here the Costco discount is only $500 off MSRP so that didn't help either. Living close to the Idaho border paid off though, since dealerships over there are more willing to bargain. I did have to order mine, but mostly because some of the things I wanted were not commonly available (like the Tow Hitch), but that just gives me more time to sell my '99 RAV4.
  • Just wanted to let people know about the vehicle the wife and I will be picking up tomorrow. It is a Classic Silver w/ Ash interior RAV4 Base 2WD 4cyl with the following options: 17" styled steel wheels, roof rack, tonneau cover, daytime running lights, 5 pc carpet floor/cargo mats, cargo net, and rear bumper applique.

    Our out the door price that we got is $20,589 + TTL (Invoice $20,556, MSRP $22,338...all the prices include destination charge of $645 in the upper midwest region). So, about $33 over invoice, but we got what we wanted and the dealer made a slim profit deal.

    I used the fax attack from fighting chance, information from and internet quotes from dealerships to get to the final price. I ended up getting the deal thru the dealerships internet sales manager. For some reason the dealerships new car sales managers ignored my fax (or it got tossed by the receptionist). Even though I did not get the final price from the fax attack alone, I thought it was still a very informative package that gave a lot of good suggestions and examples on how to get the dealers to compete against each other. The RAV's are a very well selling vehicle and the dealers around my area where not willing to go below invoice. I am just glad to have this whole process behind us and to enjoy our new ride (which my wife will be driving most of the time ;) ) :shades:
  • torodiesel, how much were the TDA & WFR fees on your invoice? Did you have to pay a processing fee, document fee, etc. on the contract?

    It's good to see some reports from people who have bought at close to invoice now. Before the New Year the best I was seeing was 200+ over invoice. Congrats.
  • carnivore,

    All fees are included in the price. Not sure what WFR stands for? Like I said, this was a slim profit deal that I got. Meaning, the dealership is willing to sell the vehicle at basically no profit so that they can meet certain sales quotas or a certain customer service index level to earn bonus money from Toyota. All manufacturers have these programs for all dealers and by using methods like the fax attack, etc. you can smoke out these deals.

    edit: The invoice price that I listed is just the invoice of the vehicle plus the invoice price of the options...I did not add any other "fees" into the invoice price that I listed. My purchase price includes any fees, except for state tax, title and license. I basically emailed the internet sales manager telling him that I had a quote for $20,589 on a same configured vehicle (from an out of state dealer that quoted me $20,500 + $89 service fee) and he matched it. No other dealer wanted to beat that price, but only match it. I actually had a couple dealers that I informed of where they stood congratulate me on the good deal that I got. :D
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