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Saab 9-7X

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Comments

  • jchan2jchan2 Posts: 4,956
    well, they rushed the car out, what do you expect? Even Saab admits, right there on the minisite that it was "built by Fuji Industries of Japan"
  • jmingjming Posts: 9
    I left the Saab brand this year ( I was one of those 28% referenced in the 9-7x press release who switched to an SUV ) because Saab didn't offer a product for my lifestyle anymore. If I don't have traction in winter, I don't get to my house safely, regardless of whether or not the vehicle has a "Saab interior". I'm glad that Saab has realized that they need to respond to consumer needs in order to remain relevant. The sad truth is that it's years overdue, and hundreds/thousands of Saab workers in Sweden have been laid off because of the product being out of step with the market. Sorry to some fellow Saab fans - if the products don't change with the times, there won't be any Saabs at all for us to enjoy. Unfortunately, the "Saab traditionalists" aren't enough buyers to keep the brand alive in 2003. I'm not thrilled with a 9-7x on a platform of very dubious reliability (was anyone else reading the Chevy Trailblazer forum about a year ago?? Ugh!) but it's a start!
  • theo2709theo2709 Posts: 476
    This SUV is for North America only, so it does not affect Swedish workers.
  • jchan2jchan2 Posts: 4,956
    will all be sold in Europe.
  • theo2709theo2709 Posts: 476
    That's true, but the 9-2X and 9-7X will be on different platforms by then, so this argument is a bit pointless.
  • regfootball - What crowd do you think they are trying to market to? Now I thought they were adding leather and nicer headline/pillar material and better switches. If all they are adding is titanium fascia then I agree with your point. But concievably they could add 2-3k worth of interior and fix that car up. And talking about titanium face plates - IS300 does that make it near lux.

    Why disparage the WRX as just the F&F crowd. Yes it skews young, because it is a relative bargain price for the performance. I see young professionals driving the wagon everyday here in So. Cal. But I do know of two 40+ that have some of the most tricked out WRX's in Cali - M3 killers.

    Again, this not an elegant fix but it is a needed stopgap. This is a great platform of a car regardless.
  • jchan2jchan2 Posts: 4,956
    is so they can buy some time to develop the upcoming 9-2X, 9-3X and 9-7X, which will all be more Saablike than the current 9-2X or 9-7X.
  • regfootballregfootball Posts: 2,166
    "well, they rushed the car out, what do you expect"

    A DASH MORE IN LINE WITH TRUE SAAB LOOK AND FEEL, AND LEVEL OF MATERIAL QUALITY.

    LESS DILUTION OF BRAND.

    hey lets take an Mitsubishi Evo and Slap an Audi tag on it.

    SAME THING. It won't say AUDI to the folks who want to buy an AUDI.
  • I agree totally!
  • jchan2jchan2 Posts: 4,956
    there's not much you could add to an EVO that would justify the added cost Audi would charge for a rebadged version of the EVO.
  • regfootballregfootball Posts: 2,166
    my point is related to interiors from the standpoint that you could rebadge an evo as an Audi, but like the WRX/9-2 situation, it is clear that the interior design is NOT something the owner of a eurolux car is after. either in quality or design theme. An EVO interior cannot pass for an Audi just like a Subaru interior is not a Saab.
  • jchan2jchan2 Posts: 4,956
    exactly. So, everybody that has seen a Subaru interior and is looking at the 9-2X will know right away that it is a Subaru interior.
  • No arguements on design, a Subaru is not a Saab, just saying this is the best they could do in such a short time. But also don't diminish the utilitarian / functional quality similarities between the two companies.

    They want to pull younger buyers in the door. The Saaburu was the best vehicle platform to do this. We will have to see how much brand dilution and canabalism occurs. But they need AWD now. It takes more than 2 years to design and build a nice AWD car. The next iteration of this won't be until 2006/07. I am just amazed they hadn't done AWD sooner as they have very good systems in their mountain climb rally cars. Check out last years Pikes Peak standings and video.
  • jchan2jchan2 Posts: 4,956
    the next 9-2X will be more Saabish.
  • theo2709theo2709 Posts: 476
    More info from Autoweek.

    Key points:

    "The Saab 9-7X will be offered with GM's 4.2-liter inline six-cylinder engine and 5.3-liter V-8"

    "The SUV will have different exterior design, interior trim and chassis refinements than the TrailBlazer."

    "It will have very different handling, with excellent braking and performance."

    "Sales likely would be between 5,000 and 15,000 units annually. "It is too early to divulge volume, but it would be nothing near 25 percent of our sales," he said."
  • jchan2jchan2 Posts: 4,956
    So Saab is positioning the 9-7X as a niche model?
  • theo2709theo2709 Posts: 476
    That volume seems a little off. The SL only sells that much annually.
  • bretaabretaa Posts: 130
    To JMing:
    I completely agree about Saab needing to get into step with buyer preferences. You can't freeze your brand with the characteristics of one beloved model (the early 90's and 900's) forever.

    There's enough blame to go around. Saab Europe's strategy has been flawed product wise, GM mistakenly thought Saab could instantly complete on level with BMW/Mercedes, and GM didn't give them the resources to fight.

    While I again agree Saab needs to adapt to the market, I have a big problem with GM using one flawed strategy (adapting the Trailblazer platform and WRX to Saab) to try to fix all of the above faults.

    At least these products will exclusive to the US (until they are redone) so the Saab brand will killed only in one country. The coming dilution of the Saab brand in the U.S. was one reason I actually didn't get a 9-3 recently.

    Bret
  • jchan2jchan2 Posts: 4,956
    are stop gap models meant to bring back buyers they lost (9-7X) or bring in newer, younger buyers. (9-2X)
  • regfootballregfootball Posts: 2,166
    and in the process of having stopgaps......the brand gets watered down so it has no equity.

    'brand' supercedes everything in this day and age. if something doesn't juve with the 'brand', folks see it easily and begin to think the brand is crap.

    it would seem to me to make sense to wait 18 months and arrive with stellar products rather than water down the brand. that said, the WRX as a stopgap is a great idea....just take 6 more months to do it and give it a real interior. something not so asian budget car looking.
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