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Honda Ridgeline SUT



  • varmintvarmint Posts: 6,326
    Being down 25% on your October sales is "slashing".
  • gd113gd113 Posts: 114
    It's 30.7k sold though 10/05. For the Ridgeline it was its biggest month for sales. Honda targeted 50k annually , maybe they'll get there.
  • qbrozenqbrozen Posts: 19,814
    like i said before, if you compare these sales to other cars from niche manufacturers like Mazda and Subaru, the Ridgeline sales are pretty good. Compared to typical Honda sales, yes, its much lower than other cars they produce. But compared to all cars from all manufacturers, its still not a bad seller at all. And, make no mistake about it, the Ridge is a niche vehicle, which isn't exactly Honda's normal MO. By the way, how many S2000s do they sell a year? I don't hear anyone complaining about that being a flop.

    '14 Jetta TDI wagon; '98 Volvo S70 base; '14 Town&Country Limited; '09 LR2 HSE. 41-car history and counting!

  • qbrozenqbrozen Posts: 19,814
    did a search and found that Honda sold less than 8K S2000s in 2003 and 2004. Extrapolating from that, they MAY have sold about as many s2000s since it was released as they have Ridgelines in just this year alone.

    They also only sold 30K TSXs in 2004. Guess that's a flop, too, huh? Also, less than 60K MDXs, only a tick over 20K RSXs, and less than 60K Elements. Gee, ya know, looking at these, seems to me the Ridge is doing GREAT!

    '14 Jetta TDI wagon; '98 Volvo S70 base; '14 Town&Country Limited; '09 LR2 HSE. 41-car history and counting!

  • haironghairong Posts: 153
    Well, there are spins on both sides of a story, always have and always will. Wasn't it you, Bob (if it's not you, I apologize for my bad memory), back in summer, posted that Honda had increased RL production from 50k a year to 80k? From 80k down to 47k is not 6%, I would call it "slashing".
  • gd113gd113 Posts: 114
    10/31/05 TOKYO -- With Ridgeline sales starting out slower than expected, Honda Motor Co. is cutting production of the new pickup.

    Honda is taking 3,000 units out of its January-March production plan. The full-year target was 50,000, a 6% reduction.
  • varmintvarmint Posts: 6,326
    I think might've misunderstood the article. Easy mistake in this case.

    Honda did not boost production to 80K. The claim was that Honda *could* build as many as 80K units if sales took off. (Obviously, they did not.)

    If Honda continues to sell Ridges at the current rate (about 3,800 per month), they will fall about 4,000 units short or initial projections (6%)

    In October, Honda sold 4,974 of them. I'm sure they got a little help from the fact that the Big 3 stopped their employee discounts. If they continue at that rate, they'll make the 50K goal.

    If you asked me to make a prediction, I'd guess that Honda will end the year about 4 or 5% off their original target goal.
  • rshollandrsholland Posts: 19,786
    I did mention that. However, in looking back, I suspect that report was wrong, as I haven't seen any other report stating 80K. There have been numerous reports stating 50K, and only that one that I reported on stating 80K.

  • explorerx4explorerx4 Central CTPosts: 11,000
    go back and check all the posts about the 'ridge changing the rules of the pickup game, big-3 trucks are toast, toyoata trucks are toast, every other truck manufacturer is stupid.
    i don't think the plan was to sell the 'ridge under invoice either.
  • rshollandrsholland Posts: 19,786
    Claiming Ridgeline success or failure based on 8 months worth of sales is being very shortsighted. The true measure of that will be in 5 or more years.

    Remember the first-generation Odyssey? Everyone laughed at that vehicle too. Those same folks aren't laughing today, as it's now considered the gold standard in minivans by most in the industry.

  • explorerx4explorerx4 Central CTPosts: 11,000
    bob, the name was the same, the vehicle was totally different. if the 'ridge becomes a totally different vehicle, it may have the same success.
  • rshollandrsholland Posts: 19,786
    Well, they are both minivans, but yes, the first vehicle was totally different. Would you not expect it to be?

    That's how products evolve. Toss out what doesn't work (small size, underpowered) and keep and expand upon what does work (3rd-row folding magic seat, etc.). Honda will do the same with the Ridgeline.

    For the record: I don't think anyone here, myself included, has ever said the Ridgeline is perfect. We/I realize there's room for improvement. Name me one vehicle out there that's perfect, or was perfect when it first debuted.

  • gd113gd113 Posts: 114
    Reviews have said the Ridgeline is innovative but I don't recall who said all other trucks are toast. This was never a replacement for the basic pickup. It is for someone who needs truck features occasionally but wants other qualities that the Ridgeline offers. Why would Honda plan on selling 50k a year. Ford sells 90k F150s a month. The Ridgeline serves a niche. That had been made clear many times.
  • explorerx4explorerx4 Central CTPosts: 11,000
    gd113... go back and read some earlier posts. the innovations just don't work. i agree the 'ridge is a niche vehicle. it is a really small niche.
  • bobwhobobwho Posts: 24
    Ok, It's a small niche, but it's that small niche that will grow in time. As I've said and others have. The Ridgeline is for someone that doesn't need a heavy duty truck. Just look at the Ford Explorer. Major rollover problems with lousy tires. Look at the F150 cruise control that will catch on fire, even when the engine is off. The Ridgeline has it's problems, but none like the big 3. Right now, my Ridgeline is doing fine. I know that it will do the job, I want it to. The so called strut failure can be due to the heavy abuse by the people at Edmunds. It wasn't designed to be used heavy duty offroad. So far, I have not heard of any other failures like that. So lets agree to disagree. The Ridgeline is a niche vehicle, that doesn't need to be like one of the big 3.
  • boomchekboomchek Vancouver, BC, CanadaPosts: 5,314
    When Honda introduced the Civic in 72, most people thought it was a joke, a tin can on wheels, a lousy attempt at a compact car (it was half the size of compacts offered by the domestics). Today the Civic is one of the most popular passenger cars on the market. In Canada the Civic has been the number one selling car for 7 years straight and in October there were more Civics sold than total number of passenger cars by Ford and Chrysler combined. The Civic never became number one from day one. It took Honda some time to achieve that goal.

    The Ridgeline might serve as a study for Honda's future plans in the truck market, and it might evolve into something bigger and better. Until then it is here to stay. Success doesn't come overnight, it comes from trial and errors. Whatever Honda learns from the Ridgeline now they will apply it to future models and strategies.

    But for now it serves the purpose for that market of recreational truck buyers. If you don't like it buy something else that suits your needs. :)

    2007 BMW 328i Sports Pkg

  • teterteter Posts: 8
    I love my ridgeline,hwevr,i am tired of it dragging bottom in the woods hunting! Any one put taller tires on it ????
  • gd113gd113 Posts: 114
    I don't get what you mean. What doesn't work? My truck and its innovations work fine. Do you mean in terms of sales? Yes as I said it is small niche no one denies it. Why is that bad?
  • On strut failure, I am leaning toward thinking that the staff may not drive a company car like you and I would drive the one we make payments on. Not judging but reasonable assumption. Regardless, the R-line is more street biased and I am sure we all know that and the price is reduced off road prowess (which is Edmunds point anyway) but for the niche Honda was after it is balanced.
    I imagine Honda would have told us private owners have a nice day please provide $1000 for strut replacement.

  • varmintvarmint Posts: 6,326
    "go back and check all the posts about the 'ridge changing the rules of the pickup game, big-3 trucks are toast, toyoata trucks are toast, every other truck manufacturer is stupid."

    Nobody ever said that it would happen overnight. You're putting words in people's mouths.

    It was predicted (and I would do it again) that the Ridgeline would force an evolution of truck products in the US. Not a revolution... an evolution.

    By that, myself and others contend that many of the features found in the Ridgeline will begin to make their way into other personal use trucks. The days of primitive BOF only designs are limited (not gone, just winding down). Limited are the days when the market will accept a truck that bounces two feet into the air over a speedbump. No longer will buyers accept trucks with poor crash ratings, poor handling, bare minimum content, and sloppy interiors.

    In short... players in the truck market will finally be required to innovate. Vehicles like the Avalanche have also hinted at this move. The Ridgeline is not necessarily the best of them. It is simply the line in the sand. There will be more to come.
  • explorerx4explorerx4 Central CTPosts: 11,000
    just wait until you get a big snow or an ice storm. don't keep the ice scraper in the 'trunk'. :)
  • boomchekboomchek Vancouver, BC, CanadaPosts: 5,314
    At least you can drive home even if the struts failed. how is this guy supposed to get home after his Hummer failed?

    link title

    And this is a Hummer, designed for offroading. :sick:

    2007 BMW 328i Sports Pkg

  • geo9geo9 Posts: 739
    The "They flogged it too hard excuse" might work.

    BUT...that Hummer was used in REAL world off roading
    and broke. That tin can ridgeline broke just driving
    down a washboard road...........LOl !!!!!!!!!!
  • bobwhobobwho Posts: 24
    Yea, that Hummer needs a tow for sure. I know I don't need to take my ridgeline down that type of off road. Beside, I didn't buy it for that purpose. So far, it does what I need it to do. The ridgeline is a light duty truck that was only for light off road use. It's not going to win any off road events unless it has some major mod's, like all the other offroad veh's. So for all those that dislike the Ridgeline or any Honda, go ahead and yack your smack. I paid my dues by buying domestic for 20 plus years. After alot of research, I decided the Ridgeline was the best vehicle for me. It has all the power, safety and comfort that my family needs or wants.
  • robr2robr2 BostonPosts: 8,857
    ...worked really well for over a week. I suggest that it be reinstituted.
  • isellhondasisellhondas Issaquah WashingtonPosts: 19,067
    To ignore certain posters.

    If you ignore them, they ALWAYS go away!
  • I was warming up to the Ridgeline after looking at it, but I have to admit the Edmunds strut experience is ugly. I don't consider going down a washboard dirt road excessive. Honda's own promo pictures show it doing far worse than that. In fact, washboard dirt roads is exactly the type of "off roading" I'd do in it, with possibly a 500 pound four-wheeler atv in the back. I think I'll wait until I (hopefully) hear about serious strut upgrades on the 2007, to put the ridgeline back on my list. Its a shame, that trunk and interior room is fantastic.
  • varmintvarmint Posts: 6,326
    Can't say that I blame you for your hesitation, but the Edmunds report is just one instance. For all we know it was a fluke. We really don't know yet.

    When Honda introduced the Ridgeline, they allowed journalists to drive one on a test loop which included hills, ruts, water, a frame-twister, and washboard terrain. It wasn't terribly aggressive stuff, but enough to give people an idea.

    If I recall correctly, they had journalists driving the same rig over this loop for at least two days. You can bet that if there were a strut failure, you'd have read about it.
  • Yes, if you don't need it now, it is almost always better to wait.

    I am holding out for a diesel engine Ridgeline or something that is similar to the Ridgeline.

    Add in the cost issue (doubtful that Honda is going to increase prices).

  • isellhondasisellhondas Issaquah WashingtonPosts: 19,067
    I agree. Isn't it funny that ***ONE*** Ridgeline that we have heard about just happened to have ALL four struts blow out?
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