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Both Ford, Nissan buy Toyota's Hybrid System!

drfilldrfill Posts: 2,484
edited March 21 in Toyota

   Admitting "If you can't beat 'em, Join 'em!", Ford on March 9th finalized an agreement to use Toyota's Hybrid Technology System for use in future Ford products, joining Nissan, which signed a similar agreement in 2002, as reported by Rueters.

   Ford "has not yet completed their hybrid system". Using Toyota's system instead might help.

   Nissan will use it first in the 2006 Altima.

   Toyota has taken a rather altruistic approach to their advanced emissions and efficiency systems, saying any such advancements should not be held by only one manufacturer.


  Question is, if Ford, and Nissan will bow down to Mighty 'Yota, who's next?



  • merc1merc1 Posts: 6,081
    When I saw the title of the thread I knew who started

    Nevertheless, it is still impressive.

  • seminole_kevseminole_kev Posts: 1,722
    "Toyota has taken a rather altruistic approach"

    So then Toyota gave them the technology for free?
  • mcdawggmcdawgg Posts: 1,666
    Toyota sold them the old technology (from the first Prius), not the new Prius technology. This is really a slap in the face - Sell the competitors your old technology!?!
  • seminole_kevseminole_kev Posts: 1,722
    hell wouldn't you? If my competitors want to buy my old, obsolete technology, I'd sell it to them gladly!
  • mcdawggmcdawgg Posts: 1,666
    Absolutely! I can't believe the other manufacturers are so desperate that they are resorting to buying the old technology! Of course, the vast majority of the general public does not know this, so they will be happy to buy the new (ha ha) Ford Escape hybrid. But if people knew that Toyota already had the next generation in their vehicles, you would have to be crazy to buy anything else, if hybrids are your thing.
  • nippononlynippononly SF Bay AreaPosts: 12,669
    the old system was pretty good, and the new HSD is not worlds apart, just incrementally better in some ways. Either system would be able to finally bring the Escape up above 30 mpg in the city, which I think was the goal for Ford, provided it would still have as much power as the gas V-6.

    The other nice thing about this is there will now be three companies evolving Toyota's hybrid system in their own R&D departments. So we will see some variation in how it is applied to future models. And hopefully Nissan will put more emphasis on sport applications in future.

    The thing that puzzles me is that Ford tried so hard for so long to develop their own hybrid system that it delayed the launch of the HEV about two years. And in the end they decided they couldn't? What's going on over at Ford?

    2013 Civic SI, 2009 Outback Sport 5-spd (stick)

  • seminole_kevseminole_kev Posts: 1,722
    Maybe when Ford purchase Jaguar, they brought over a bunch of engineers who are trying to make a Lucas powered, positive ground Hybrid system for the Escape?

  • swschradswschrad Posts: 2,171
    so they don't really have just the "old" 'yoda system, they have rights to all of it.

    what this tells me is that ford, after postponing the hybrid escape twice and then signing this deal, decided to

    a) cut their investment losses, and

    b) stop inventing almost-theres in house

    and just freakin' get to market. noises from the "so just what kind of lazy environmentalist are you anyway, Bill" crowd must have gotten to 'em at ford.

    SIDENOTE ::= when all the automakers got an antitrust exemption to use GM's pebble-bed catalytic converters in the 70s because nothing else was out there, it cost $3000 per cat. when porous-cell ceramic cats were developed later by others, the cost fell to the $90-100 range per catalytic. it remains to be seen whose hybrid technology will come close in pricing to ICE, but it isn't there yet.
  • drfilldrfill Posts: 2,484
    1. How much of the "2nd Generation" Hybrid Tech did Toyota sell? Any?

       2. Do the other manufacturers have any rights to future developments? Toyota has intimated they wouldn't horde all the new technology themselves. That's what I meant by alruistic. They could easily corner the market, and compete with Honda on how to apply it. They'll make money hand-over-fist either way!

       3. Only now, does this mean Ford can released the Hybrid Escape this year? Without it, would they have to swallow their words, again?

       4. Or will it take 2-3 years to impliment the new tech? Nissan won't be using in for another two years, and they agreed with 'Yota 18 months ago!

       5. Is Toyota trying to have it's cake, and eat it too? They are so far ahead of the other manufacturers, is their plan to dominate the Hybrid market, sell of key (but not complete, or up-to-date) parts of their technology, then SLOWLY dispense the system, ensuring their market position?

  • seminole_kevseminole_kev Posts: 1,722
    " They'll make money hand-over-fist either way!"

    between taping of your shows, crack open a dictionary, and look up altruism!

  • varmintvarmint Posts: 6,326
    My understaning is that Ford's hybrid will be a "hybrid" of their tech and Toyota's. This article makes it seem like they are just using parts of the Yoda system.

    "Under the agreement, Toyota's patents on gasoline-electric hybrid engine system control and emission purification have been licensed for use in Ford's own hybrid system, which is under development." ID=4525684&ric=F.N&infoty
  • nippononlynippononly SF Bay AreaPosts: 12,669
    the hybrid system controller is really the crux of the technology, and can be manipulated for more or less sport. That is what I mean when I say I am hopeful of more sporty hybrid applications in least from Nissan, if not Ford and Toyota.

    However, this leaves Ford to use its own motor/transmission design, and its own battery pack.

    I will bet the HEV will still make it this year. They were almost ready a few months ago, claiming only one final snag, which I guess Toyota's tech sale will solve for them.

    2013 Civic SI, 2009 Outback Sport 5-spd (stick)

  • drfilldrfill Posts: 2,484
    Selling a technology to your competition at the start of an emerging market boom is relatively altruistic, Seminole. I know what the word means. I didn't mean it in it's most literal, textbook definition. This is as altruistic as carmakers get.

       They could very easily take this market advantage and weild it like a hammer, and further bury struggling makers like Ford. They choose to cut them in, which is nice, and much more benevolent (there goes another big word) than I would ever be.

  • nippononlynippononly SF Bay AreaPosts: 12,669
    this is altruism...I think this is a way to launch a new technology so that you are not the only one selling it, and consumers gradually become more and more accepting of it until they are used to it and are maybe even a little more willing to spend extra to get it.

    Think of it, Toyota has spent all this money developing hybrid. But the future is also bright for fuel cells (maybe), and even diesel (probably). Hybrid needs the best possible footing Toyota can give it, so that Toyota can recoup its huge initial investment with 20 years of successful hybrid vehicles, and so that hybrid doesn't just flicker and go out at the first hint of new diesel emissions trapping systems or a more marketable fuel cell system.

    One way to accomplish this is to license the technology to other manufacturers to use in their own models. Even then, if you notice, Honda and Toyota will probably go down in history as the only two automakers who stuck their necks out so far as to develop and build brand new hybrid models in their line-up. Nissan and Ford, after all, will just develop hybrid powertrains for existing models, and I bet that will be the trend from now on.

    2013 Civic SI, 2009 Outback Sport 5-spd (stick)

  • badtoybadtoy Posts: 368
    you are perceptive indeed!

    Toyota's fear has been that cars might be legislated right out of existence unless ways are found to make them more environmentally friendly (and therefore more palatable to the tree huggers, who tend to wield politcal force far beyond their numbers). Of course, Toyota has also been willing to share their production methods with anyone who will listen as well. They figure that if the car industry is healthy, there's plenty of money for everybody.

    It's like the fast-food corridor phenomenon -- by combining at one location, they actually generate more business for ALL of them.

    And for those cynics who think Toyota is selling inferior technology to its competitors -- sorry, no. There is no profit or political capital in that. That's a real good way to get a reputation as a con artist, and that's something that doesn't go real well with Toyota's corporate philosphy or self-image.
  • drfilldrfill Posts: 2,484
    Toyota is releasing some pretty sweet secrets, but not every Hybrid trick up their sleeve.

       Toyota has proven that Hybrid tech will make good money NOW, with the Prius being a huge hit, while having a small customer base, strange looks, and no history. Versions in the Highlander/RX400 will be big successes.

       They don't NEED Ford or Nissan to make this technology profitable or more attractive. Their motivation is probably just market awareness. The more people that see Hybrid power as the Next Big Thing, the more people will recognize who is creating this market and making it work, and the market share will rise accordingly.

       Another theory is that these agreements will slow the development of competitive systems, again giving Toyota a huge advantage with only Honda to compete with, instead of several systems on the market.

  • varmintvarmint Posts: 6,326
    The arms race bankrupted the USSR. In India, a favorite method for putting upstart leaders in their place was to give them a white elephant. The upkeep of those animals would often bankrupt the recipient.

    The sooner Ford and Nissan get hybrids on the road, the sooner Toyota can start a hybrid arms race. I'm sure Toyota is banking on the idea that the hybrids they make will be better than those made by anyone else. Toyota can afford to waste huge sums of money to make certain that happens. Ford and Nissan cannot. Neither can Honda for that matter.

    So the sooner there is competition, the sooner Toyota can prove how much better they are. It's a gamble, but a calculated one.

    From the view of the other guys, this is an opportunity to get into the race. Which is probably better than doing nothing at all.
  • badtoybadtoy Posts: 368
    Toyota has done a lot of research in (I forget the exact term) the use of mass transit technology on the freeways. Their use of radar in their latest cruise control systems is the tip of the iceberg. The plan is to eventually build an infrastucture like the one in Minority Report, in which you enter the system and control of the car is regulated by a central computer. It's really the best of both worlds -- you reap the benefits of mass transit while still enjoying the benefits of an individual module.

    Beyond the obvious benefits to enthusiasts, such a system is far more realistic in terms of infrastructure, in that it requires no additional real estate (like commuter trains), and makes no additional noise. I live near South Pasadena, which has been fighting both the extension of the 710 freeway and the Gold Line commuter train. We really have to look at realistic ways to address our transportation needs without giving up the very freedom the automobile provides.
  • ateixeiraateixeira Posts: 72,587
    Wow, a hit on Ford's ego for sure.

    But I think it's great. Spread the costs so you can invest more money in development.

    I can't wait to see the more performance oriented hybrids. So far it's all been about economy, they even ride on low rolling resistance tires that handle poorly.

    Put that 295 lb-ft of torque at idle to good use!

  • wimsey1wimsey1 Posts: 201
    Go to a Geneva show site and look for the Toyota Alessandro Volta. They should produce that!
This discussion has been closed.