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Lincoln Zephyr/MKZ

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Comments

  • pmerk28pmerk28 Posts: 121
    The MKS is already getting lukewarm reviews based on it's looks. Why can't Ford learn from Chrysler and the 300? Make a car that looks bold and give it the option to have a POWERFUL kick butt motor (Hemi) and the American public will look past the reliability of Japan and the Marquee of Europe and buy it. It's not like the 300 reinvented the wheel here people. It has an ok interior and will probably not be very reliable. But it looks wild and has loads of power if you want it.

    People like myself WANT to love American cars like a Lincoln Zephyr or the MKS. I loved the concept Zephyr. Loved it. It just seems to me that Ford thinks we are morons. First off the Zephyr is not a great value. With all the goodies the thing is pushing 34-35K. I don't want or need navigation because like 98% of us I drive the same places every day. Even so the Zeph clocks in at about 32-33K with a too soft ride and a motor that doesn't excite anyone. It looks pleasant but it needed to look great or at least be a love it/hate it type like the 300 is or the Charger.

    Zephyr's aren't selling because they don't LOOK like the concept car did and they don't have the POWER under the hood. The concept car, not offered in old mans's colors, with a NEW powerful fuel efficient V6 and the 20 inch rim/tire combo WOULD have gotten us into the showrooms. Instead Ford rushed it out as a dressed up Milan/Fusion and expected younger buyers to go for the Lincoln nameplate. Like I said, in it's current form there is no way I'd buy this car over a TL, ES 350 or Caddy CTS. BTW I would buy the Mercury Milan it's actually a good value, looks better to me than the Fusion.
  • savethelandsavetheland Posts: 671
    Acura took design cues from Alfa. Young people may like Acura because it is not as stodgy as normal Japanese luxury car and not as arrogant and expensive as German cars. It has airy bright cabin almost to the point being kitsch. Someone calls it “Tokyo at night”, designed similar to Asian electronics (what I do not like). But young people like it. Also TSX has I4 engine which improves handling.

    Mature drivers prefer more restrained and tasteful interiors. BTW TSX’s/TL’s cabin is identical to Accord’s. I actually find Accord interior more tasteful. TL is a barge probably similar to Zephyr. I never drove Zephyr but can believe they tuned it to be barge-like because it is a Lincoln. Lincoln name still is associated with real expensive luxury. Now they want to downgrade it intentionally to attract younger crowd. I do not approve it because Lincoln already has the heritage. They could create a new marque for this purpose or do it with Mercure which do not have image and very uncertain heritage. Image change does not happen overnight anyway.
  • "Young people may like Acura because it is not as stodgy as normal Japanese luxury car and not as arrogant and expensive as German cars. It has airy bright cabin almost to the point being kitsch. Someone calls it “Tokyo at night”, designed similar to Asian electronics (what I do not like).

    Mature drivers prefer more restrained and tasteful interiors."


    I totally agree with you here. "Kitsch" is a good word to describe it.

    "...TL is a barge probably similar to Zephyr. I never drove Zephyr but can believe they tuned it to be barge-like because it is a Lincoln."

    Actually, one of the things that turned me off of the TL (besides the dealership) was the overly harsh ride. I got the impression they were trying too hard not to be soft, like the Lexus ES330, and more European. IMO they went too far. The Zephyr had a better balance of handling and ride comfort.

    "Lincoln name still is associated with real expensive luxury.

    ...Image change does not happen overnight anyway."


    Hmmm - I don't know that the Lincoln name is still associated with real expensive luxury, except perhaps among my parent's generation. I think it lost that reputation, along with Cadillac, in the '80's. You're right, it doesn't happen overnight, and it didn't then. But it happened. Getting it back may be a longer road to walk.

    BTW - I've decided I'm glad Lincoln is changing the name of this car. "Zephyr" is too much work to type out. I keep missing the "y." ;)
  • In the last two weeks I’ve either seen four or five different Zephyrs, or three different ones several times, on the road or in a parking lot (one at Church – I parked next to it to get a better look and to show my wife, who just rolled her eyes since we parked on the far edge of the lot): a white one, a red one, and a black one. It looks very elegant in a dark color.
  • I don't know why people on this forum are talking about the zephyr! It must be a good car lol. Most people who talk about the car probabaly ever drove it, I'm sure I'll get the 2007 zephyr God willing. I test drove it, and it was fine to me. God Bless.
  • "I don't know why people on this forum are talking about the zephyr!"

    Uh, becuase it's the Zephyr forum? ;)
  • savethelandsavetheland Posts: 671
    "Actually, one of the things that turned me off of the TL (besides the dealership) was the overly harsh ride. I got the impression they were trying too hard not to be soft, like the Lexus ES330, and more European. IMO they went too far. The Zephyr had a better balance of handling and ride comfort"

    ES330 is not just a soft - it is a ridiculous! You have to try TSX. It is more agile than TL. If I were a young man I would prefer TSX. But again driving it you still feel that it is based on a cheap platform. Just like SAAB. I would never call SAAB luxury. And would not pay a price – only if deeply discounted. BTW to be honest fwd Audi A4 is also a barge, man I like TSX more! And it costs less.

    BTW are there any events that you can drive Zephyr (or Fusion)? By drive I mean drive hard without someone sitting next to you.
  • But again driving it you still feel that it is based on a cheap platform.

    It was kind of strange seeing them in Australia and Great Britain sold as Honda Accords.

    ...man I like TSX more! And it costs less.

    Can't speak for the driving experience, but I like the interior design of the TSX better than the TL. If it had been larger, it woulda been a contender for my $$.
  • driverdmdriverdm Posts: 505
    Now if the watered down Kool Aid is selling this good. Just think what it would have been if it had been full strength. If the concept was sitting in showrooms.. oh wait if they had came out with the concept it would only pass through the showroom on the way to people's garages.
  • Sorry I meant to say I don't know why people are talking so bad about the zephyr on this forum. God Bless.
  • Just messing with you. ;)
  • savethelandsavetheland Posts: 671
    "It was kind of strange seeing them in Australia and Great Britain sold as Honda Accords."

    Because it is a Honda Accord! Honda Accord has a special edition for USA because in America ride should be softer, wheelbase longer, interior larger and so on. Of course there are trade-offs because you still has to sell it for competitive price.

    BTW GM sells analogue of Zephyr in Europe. It is called BTS and is based on Opel/Saab. Fusion platform is better than Opel/Saab. But quality wise BTS may better than Zephyr because otherwise there would be no hope to sell it in Germany as a luxury car.
  • johnclineiijohnclineii Posts: 2,287
    From what I am reading, there is little hope of selling a BTS as a luxury car in Germany anyway...
  • gregg_vwgregg_vw Posts: 2,419
    And even less hope of ever selling a Zephyr/MKZ there! ;)

    If Cadillac did import the BTS, it would compete directly against the MKZ, being FWD, V6 and all. The CTS really is a step up from the Zephyr.
  • gregg_vwgregg_vw Posts: 2,419
    Could someone on the inside PLEASE tell Bill Ford to stop doing Ford commercials??? With the limited funds they have, why spend some of them on a boring Al Gore-type harangue?

    Bill is not Lee Iacocca--and I never much cared for his ads either--except they worked (and no one compared HIM to Al Gore). Please. He's a bright and capable man, but Bill's commercials make him look like a total, total doofus.
  • "The CTS really is a step up from the Zephyr."

    Why? Becuase it is RWD and has more HP? I think as many buyers who might be swayed into buying a CTS over a Zephyr for those very valid reasons might be matched by the number of buyers turned off by the CTS' styling (inside and out) and by the lackluster interior build quality. Not every buyer of near-luxury cars need RWD or gobs of HP. Many are very satisfied with good enough HP to merge into traffic, want FWD for snow/rain traction, and want a compliant, comfortable ride.

    In the interest of full disclosure, the last CTS I test drove was a 2004, and I understand from CR they've improved the interior. Once the styling gets smoothed out, and assuming they improve the materials and assembly quality, it may well indeed be a step up from the Zephyr.
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