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Lincoln Zephyr/MKZ

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Comments

  • jaxs1jaxs1 Posts: 2,697
    So, it's early in the model year, it is a "new" model with a temporary spike in interest that goes with that and production is just ramping up due to to model changeover.
    Few cars have huge inventories at the very beginning of a model year. On top of this, Ford said they would make a bigger effort to keep production from greatly outpacing any lagging demand.
    This is not usual at all.
  • akirbyakirby Posts: 7,622
    The Zephyr sold like that for a year - since day one. It's not a recent development. It's partially due to low production volumes and nice lease incentives but the Zephyr/MKZ has been in high demand/short supply since it hit the showroom. This is nothing new and not due to the new model or AWD. The only question is how long it will last.
  • jaxs1jaxs1 Posts: 2,697
    Production is probably low, but so is demand. The low levels of production are at least keeping the rebates from getting huge up to this point. I have not heard anyone say a Zephyr or MKZ is a top choice for them. People shop the MKZ looking for bargain pricing compared to more desirable and higher rated entry-level near luxury sedans.
    I see very few 2006 Zephyrs on the road.
    I would only buy an MKZ for a bargain price and if I couldn't get it, I would move on to something else.
  • rockyleerockylee Posts: 14,011
    akirby, on my days off from work I will have to attempt that feat. ;)

    Remind me again in the next few days.

    Thanx

    Rocky
  • bigtbigt Posts: 412
    Hey, how did you find out how long the cars are staying on the lot?
  • akirbyakirby Posts: 7,622
    And what makes you think that you represent or have knowledge of all MKZ shoppers across the entire country.

    If demand was so low (relative to production) these cars would be sitting on the lots for 2 or 3 months.

    Stick to facts. Just because you wouldn't buy it doesn't mean nobody else would.
  • akirbyakirby Posts: 7,622
    Hey, how did you find out how long the cars are staying on the lot?

    The average Zephyr sits on a dealer's lot for just 19 days, compared with 27 days for a Lexus ES 330 and 47 days for a Cadillac CTS.

    Detroit News June 2006
  • gregg_vwgregg_vw Posts: 2,419
    But again, it is not because this is a hot selling car.

    The abnormally short time is more due to lack of production capacity, as well as Ford wanting to limit swelling inventories. The Fusion, Milan and MKZ are all built on the same line, and there are only so many that can be built without involving a whole new factory. I'm sure that Lincoln would rather be selling 50,000 MKZ's than 25,000, but that is about all that can be supplied to dealers now.
  • akirbyakirby Posts: 7,622
    Nobody said it was a "hot selling car" in the sense of sales volume. But that doesn't change the fact that they're selling what they get quickly and that means no huge discounts or incentives and if it stays that way it means higher residual values.

    This is a much better story than selling 50K/yr with $5K rebates.
  • gregg_vwgregg_vw Posts: 2,419
    Well of course. That seems to go without saying. However, 50,000 a year without huge rebates would be even better--and Lincoln conceivably could accomplish that if the production capacity were there.
  • akirbyakirby Posts: 7,622
    Maybe, but I think they need to work up to that slowly. You don't want to go overboard and start overproducing again. And don't forget that adding another shift isn't possible in Hermosillo so we're talking about adding MKZ production to Oakville alongside the Edge/MKX (assuming that's possible) and that wouldn't be cheap unless they could flex the line and make 10 or 20 thousand without adding a shift.

    I think they're just being overly cautious since they've been burned on oversupply way too often in the past.
  • heyjewelheyjewel Posts: 1,046
    " adding another shift isn't possible in Hermosillo "

    Why not?
  • akirbyakirby Posts: 7,622
    Why not?

    Umm....there's only 24 hours in a day?

    They're already running 24x7.
  • heyjewelheyjewel Posts: 1,046
    Well, what about siesta? - Say, that could be the name of the next Ford perfomance car!
  • jaxs1jaxs1 Posts: 2,697
    I didn't say "relative to production." Ford said they are making a real effort cut production of slow selling cars to prevent overproduction.
    They could build many more, but it doesn't make any sense to based on the demand, so they throttled the production down to more appropriately meet the demand.
  • bigtbigt Posts: 412
    It seems to be taking a lot of time to get the Edge and MKX to the floor.
  • akirbyakirby Posts: 7,622
    The Zephyr/MKZ have never been a "slow selling car" and the plant is still running 24x7 last time I checked. Do you have information to the contrary?
  • Am in Jacksonville area; will be buying a new sedan in '07. Have narrowed down to a Camry XLE, loaded, and ________? Just saw a pic of the MKZ interior, and loved it.

    Anyone have thoughts on pros/cons of loaded MKZ v. loaded Camry (including NAV)? Any chance I could get the MKZ for about the same price? Would love to keep to 30K or less.

    Also, does anyone know when the MKZs with Ford "Triptunes" iPod connection will be available? I read that they were coming in "early 2007" (the current models have an auxiliary input, but not total integration with the sound system).

    Would appreciate any wisdom--
  • gregg_vwgregg_vw Posts: 2,419
    Again, akirby, you spin. The MKZ is limited by production capacity. That is why the plant runs 24/7. Ford could sell more of the Fusion/Milan/MKZ triplets, but can only build so many--we have beaten this dead horse before.

    MKZ could sell more units, if they were out there, but even so, I doubt it could sell enough without incentives to make it an actual "hot" seller. These sales, yes, are good for Lincoln and profitable. Every little bit helps, but let's not pretend that sales of 30,000 units of Lincoln's least expensive vehicle are going to turn Lincoln around.

    Just think how much further ahead Lincoln would be now if they had simply updated the present Town Car to Continental concept styling in 2005. You and I both know they could have done this without breaking the bank. Like Mustang, which still has a live rear axle, the renewed Town Car would have sold very well. Much higher numbers than MKZ and at higher prices.

    I'm glad Lincoln can easily move all it gets allotted. However, it is a modified Fusion. Period. It is NOT even like comparing a Volvo S80 and a Mercury Montego. Although based on the same architecture, the latter two are really different. The Milan and the MKZ could, however, be mistaken for different years of the same car.

    So take the $$ that MKZ will make for Lincoln and use it to help get the make off life support. Then start building real Lincolns. I would like to buy one.
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