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Luxury Performance Sedans

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Comments

  • bjbird2bjbird2 Posts: 647
    I think the reason for Audi's relatively low sales compared to the other LPS's is threefold. 1) Fewer dealers 2) A lower ad budget and not very effective advertising and promotion in the US market 3) There is still a negative aura from the Audi 5000 surge recall, deserved or not.
  • deweydewey Posts: 5,243
    Seems to me Canada is a bit more progressive that way than the "I'm an American and I'll buy as big as I damn well can afford

    In fact Canadians can be divided into two categories:

    1)Frugal Canadian---fuel efficieny matters

    2)"The Closet American" Canadian---I'll buy as big as I damn well can afford"

    There are two Hummers on my street and I know which category those owners belong to! ;)
  • I agree. AOA is terrible in its marketing (or lack thereof) strategy. Rarely does one see ads and when they are seen, its usually one of the "artistic" ones that aren't really as eye catching as the BMW ones IMO. Why can't they show the Pike's Peak one or the ski jump one?

    On the other hand, I do like being in a minority with my car, just wish more people liked it!
  • rich545rich545 Posts: 386
    I'll tell you what..I can't believe how much money people spend on cars here. I come from a suburb of NY which is really expensive to live in too, but you don't see cars like you do in Oak Brook anywhere that I've been other than Greenwich, CT. Maybe people in NY were just more house-poor (not that houses in Oak Brook are exactly cheap either!). I mean, I drive around slumming it in my 545 while everyone else seems to have SL500's, Bentley Continentals and Maserati's! It's wild. It's like the Beverly Hills of the Midwest. Anyway, of Ogden Ave dealerships, I have to say that Mercedes is by far the worst. They act like they're doing you a favor by letting you spend $80K to drive one of there cars. Laurel Audi and BMW are both very good though.
  • jjacurajjacura Posts: 808
    Chicago suburbs host beautiful cars all right...it was a great sunny day today and the wife and I drove down to the Ikea store in Shaumburg, had lunch at the Cheesecake factory in the Woodfield Mall. Couldn't believe all the ladies out driving the Jaguars, Mercedes, Porsches, BMWs, many Lexus including one SC430 convertible, candy apple red, top down, moving along briskly through the parking lot. A Pretty lady, shades, and Sharon Stone smile....whew! (The wife always smiles like that when she sees a red convertible! ;) :P
  • goodegggoodegg Posts: 905
    Check out South Florida. Maybachs, Royces, Ferraris, 760s, etc. etc. etc.

    With no state income tax a high earner can buy a lot. And do.
  • sdiver68sdiver68 Posts: 119
    Interesting...

    Apparently for street tires, more PSI up front does firm up handling...which is the opposite of race tires. Apparently, the extra traction you get with less psi is nullified by the excessive sidewall flex inherent in street tires.

    I stand corrected, at least for DOT rubber.
  • lexusguylexusguy Posts: 6,419
    I remember seeing a few of the "Lead > Follow" ads for the '05 A4. I cant remember seeing a single commercial for the A6 on TV though. And cars like the A8, TT, Allroad, etc, fuggetaboutit. It seems as if Audi marketing is stuck in a viscious cycle of lack of marketing = low sales = lack of marketing = low sales..
  • merc1merc1 Posts: 6,081
    Well you're likely to encounter that type of attitude anywhere nowadays, I've had that happen too.

    M
  • merc1merc1 Posts: 6,081
    Yeah that sounds about right. Schaumburg isn't to far from Barrington and Hoffman Estates, plenty of money there too.

    Still though it is one of my favorite areas. Everything is right there.

    M
  • bjbird2bjbird2 Posts: 647
    Things must have changed since I lived in Chicago. Hoffman Estates used to be "the other side of the tracks" from Barrington.
  • merc1merc1 Posts: 6,081
    Well I'm sure some parts of it is, or either the area I was in is still part of Barrington.

    M
  • jjacurajjacura Posts: 808
    Ah the Chicago area...Naperville is very nice too...but one of our favorite things to do on a warm summer afternoon is drive the lake roads down and settle in for some great music with friends at a Ravinia concert in Highland Park. :shades:
  • Almost every day it is possible to see a BMW commercial.

    From time to time if I am watching A&E or another apparently more erudite broadcast or cable outlet, I will see an Audi commercial.

    Even less frequently I will see a LOCAL ad apparently co-opted by Audi on the LOCAL news -- and the two dealerships in Cincinnati get a trailing slide with a local voice over.

    Of course there aren't many VW ads either, but, by comparison "they're everywhere" especially for the new Jetta (all grown up, sort of) and the new Passat (120 not so standard features.)

    Audi seems to be "content" with almost media obscurity.

    I see plenty of the new Infiniti ads, too -- and a whole host of non LPS advertising (the Avalon ads have ramped up in frequency recently, for instance.)

    I scratch my head in confusion whenever I get a link to an Audi ad and see what good stuff is produced apparently for the TV medium elsewhere in the world.

    No wait, I did see, once, the recent recreation of the Audi driving up the ski lift. The ad is eye catching and I think makes its point.

    But for a long time everytime I turned on the TV I could count on hearing the Led Zep tune and knew a Cadillac commercial was coming.

    I don't know if it could be said that Audi's vicious cycle, if broken, would encourage sales. I would assume it would not hurt and my instincts tell me it would help.

    My wife still mentions the wet tongue frozen pole ads for BMW's X drive and the four little angles flying alongside the BMW X5 "protecting" the driver from road hazards.
  • lexusguylexusguy Posts: 6,419
    "But for a long time everytime I turned on the TV I could count on hearing the Led Zep tune and knew a Cadillac commercial was coming."

    You dont see so much of the Cadillac "Skyview" commercials for the SRX, followed by the tagline "Cadillac, Break Through" anymore. Probably because that literally happened on a few SRXes.
  • drtraveldrtravel Posts: 395
    Year to date sales

    525 - 15,422 or about 38% of all 5-series sales
    530 - 18,661 or about 46% of all 5-series sales

    Sure the 530 sells more but not by that much. Interesting that the lease rates are lower for the 530 than the 525 which reduces the effect of the higher price for the 530. Think that has any effect on sales? I see plenty of 525s in SoCal. Fewer buy the 545/550 - although most 5-series owners on this forum opted for the V8.
  • wale_bate1wale_bate1 Posts: 1,986
    Bangle's surface detailing may still make me feel like I swallowed Ipecac, but this has my interest:
    http://www.autoweek.com/news.cms?newsId=103566

    An M5 Touring would be fun factor to the nth degree. Too bad we'll never see it here.

    525: That's about the ratio I would have thought, but as I said, I don't believe I've seen but one!
  • tayl0rdtayl0rd Posts: 1,938
    Well, we have the E55 wagon here. There's no way BMW will let Mercedes corner that market. Wherever one goes, the other will follow. Look at the new 6-series and the CLS-class. Granted one has 2 doors and the other 4, they both fill the same niche in the market.
  • tayl0rdtayl0rd Posts: 1,938
    I find it really strange that this model is supposedly shipping and no tester has tried one.

    It is shipping and it's fast. I've driven one myself.
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