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Has Honda's run - run out?
Honda has long been known for bullet proof cars, but refused to get into the truck and SUV market stubbornly bucking the trend in North America, and losing their prominence in sales. Have they waited to long to catch up now? Are they just now starting to realize the mistake, and gearing up to make a front wheel drive truck and some car based SUVs about the time the market is changing and going back to cars?
And lastly, their Chairman will step down in June.
Will they recover? OR is their long run of success over?