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Ford Focus Prices Paid and Buying Experience



  • kam327kam327 Posts: 115
    Don't know, but might make sense to look into buying the Focus by 4/2 anyway and just have two cars for 2-3 weeks until you turn the Civic in. Worst case is probably just having to pay insurance for 2 cars during that short time. First payments on car loans are usually a month after taking delivery so you wouldn't necessarily be doubling up car payments that month.

    Or see if you can turn the Civic in a few weeks early. Whatever nominal charge there is would be worth it so you don't miss out on the $2,000 rebate.
  • kam327kam327 Posts: 115
    That is outrageous! There must be at least 1 more Ford dealer within 50 miles of you. Go there. These guys obviously don't want to do business. Most people are getting their Focus's for at least $1,000 under sticker (not including the rebate) so you'd be paying almost $3,000 above market at this dealership.

  • I can see the ads in the paper with all the discounts for the focus - but car dealers are always praying for the uninformed buyer to show up with check book in hand. It's very old school to have dealer mark up on a window sticker this day and age. It's also a weird game of sharades when you point out the $2,900 dealer mark up and ask "what's up with that?" and they think you're ready to buy because you brought up the price.

    Even the Hundai Elantra doesn't put a mark up on their cars - and they are in demand big time.
  • kam327kam327 Posts: 115
    "Even the Hundai Elantra doesn't put a mark up on their cars - and they are in demand big time. "

    In my area dealers are putting big markups on both the Elantra and Civic. Don't know if they're getting that markup. The Honda dealer also puts several thousand dollars worth of dealer add-ons to every car on the lot (e.g. pinstrips, mudflaps, and other useless crap) that is supposedly non-negotiable. Ridiculous.
  • fushigifushigi Posts: 1,232
    kam, you hit the nail on the head. Manufacturers do not mark up their cars above MSRP. Why would they when they could just raise MSRP to begin with? Dealers are the ones who mark up the cars.

    IMO, regardless of make or demand, if I saw an ADM (Additional Dealer Markup) sticker on a car I'd point it out to the salesperson, laugh, turn around, and leave. No car is worth more than list price.
  • If that's Sunnyvale, CA, I used to live there and the average income is over 100k...they're looking for well-to-do engineers who are not car-savvy. But there are plenty of other options for Ford in the area.

    In any case, out here in Minnesota I just bought a Focus Titanium for about $3000 under sticker at a no-haggle dealership in the Twin Cities. Love it. About half our dealerships here have gone to no haggle, and pricing is getting more aggressive as the no-haggle marketplace starts to price itself more dynamically.
  • kam327kam327 Posts: 115
    "In any case, out here in Minnesota I just bought a Focus Titanium for about $3000 under sticker at a no-haggle dealership in the Twin Cities."

    Gotta say I don't understand the concept of "no haggle." If a dealer is advertising a car for a certain price I can guarantee you there is some profit in there and therefore some room to haggle, or at least to try. Many dealers will sell at invoice or even below in certain circumstances, such as the end of the month and they're trying to meet a sales target.

    Did you finance with Ford and therefore get $2,000 in rebates? If so then the dealer effectively sold it to you for $1,000 under sticker and they probably made $1,200 on the deal including dealer holdback, plus whatever other volume incentives they were shooting for.

    Always Haggle!
  • When a dealer makes a profit on a car selling below invoice, and they do, it tells you there's all kinds of incentives you may or may not know about.

    when a dealer negotiates from MSRP down - they stand to make a nice profit.

    when a dealer negotiates with a mark up of 15% over MSRP, it's just rediculous - because Ford and GM are kings of making a mockery of MSRP.

    There are so many ads in the paper from Ford and GM that never mention price, but will loudly pump "deals" that state $5,000 off MSRP!!! on stock. That's enough to tell me that not only is dealer mark up a joke but so to is MSRP.
  • erzeszuterzeszut Posts: 16
    Yep. Always, always haggle. Even the places that famously claim (or claimed) "no haggle" would be willing to wheel and deal at the right time of the month, on the right vehicle.

    In years past, I negotiated discounts at Saturn dealerships and at CarMax, both of whom claim(ed) to be "no haggle."

    Don't believe it!
  • I just bought a focus titanium with all options except the sport package and parking package. Dealer was "no haggle" and their pricing method seemed to be to start with invoice and subtract incentives off of that. So obviously invoice prices are drastically inflated.

    There was a small additional discount below invoice, but basically the price was invoice minus incentives, which for me were about $1500.

    This was in the Minneapolis area in March 2012.
  • kam327kam327 Posts: 115
    Starting at dealer invoice is always good. Holdback for a loaded Titanium is around $800 so that's one place the dealer is getting money on the sale. Did they charge you a "dealer fee" or whatever name they gave it, usually $500-$600? That's another profit center. I look for the dealers that don't charge such a fee, which are few and far between.
  • Hey mndriver72, I'm looking for about the same trim in Minneapolis. Do you mind saying which dealers you looked at and got such a good deal?
  • tomcatt630tomcatt630 Posts: 124
    I got my new Focus SE, with 203A and Auto for the TMV(R) price. And my trade in was spot on with TMV too.

    I refer Edmunds TMV to others looking for prices. :shades:
  • steverstever YooperlandPosts: 39,936
    A reporter would like to speak to anyone between the age of 20 and 30 who needed financial help from a parent to buy a new car. If you fit this description – or if you are a parent who has helped a 20-something son or daughter buy a new car - and you’d like to share your story, please send your daytime contact information to no later than 3 p.m. Pacific/6 p.m. Eastern on Thursday, May 3, 2012.

    Need help navigating? - or send a private message by clicking on my name.

  • hackattack5hackattack5 Posts: 315
    2012 SEL hatch with the $2900 package leather, back up sensor, my touch and sony stereo. 1000 rebate 750 trade assist 500 private offer and a 1800 dealer discount. Milford Ohio
  • dad2bedad2be Posts: 57
    2012 SE hatchback manual transmission with 203A package, sport package, winter package, and 17" alloy wheel upgrade. MSRP was $21140, which reflects the new pricing with "no charge sync" discount of $395 and "SE sport regional discount" of $515.

    Price paid was $18240 (+tax and tags), so the $1500 rebate plus a $1400 dealer discount. The $750 trade assist promotion is over, but the rebate went up from $1000 to $1500 this month. Also did not qualify for the $500 private offer mentioned above (even though I'd requested several brochures - no coupon included...)

    In addition to the above, I got slightly above KBB trade-in value for "good" condition, and the Focus had to be located/brought in from another dealer.

    I've got to disagree with the post above about just relying on the TMV prices - the TMV price for the Focus was $19405 ($1165 higher), mainly because the pricing on the site is not updated with the latest sync and sport package discounts. Also, the TMV trade-in value was about $500 lower than my reference point from KBB. I guess there's not one perfect site, but point is just to collect several data points from multiple sites and shoot for a reasonable target.
  • gambit293gambit293 Posts: 406
    Thanks for sharing, dad2be. Would you mind stating where in the country you are? And maybe even which dealer you worked with?
  • dad2bedad2be Posts: 57
    Sure - I'm in eastern PA. Will post the dealer info on Tuesday - after I've picked it up - assuming everything continues to go well.

    Something not mentioned above was that I got a few other quotes from other local dealers as part of the process. We can get X-plan pricing through my company, and I made the mistake of mentioning that for one of the quotes. The X-plan price stinks! It was a discount of just $905, plus same rebates. Stuck to traditional price requests without mentioning X-plan for the rest of the dealers...
  • billy3554billy3554 Posts: 147
    People using TMV to price a new vehicle should consider it is more of an average price paid rather than the rock bottom price which can be expected. Average means half pay more but half pay less. While TMV will yield a decent price, especially for people who do not enjoy the art of the deal, I would prefer to be in the half which pays less. I have accessed TMV for years and found it quite useful. However, I have always found a better price with a bit of work.
  • Kirstie_HKirstie_H Posts: 10,810
    A reporter is interested in talking to any car shoppers who are thinking about buying any one of the following small cars: Chevy Cruze, Ford Focus, Hyundai Elantra, Honda Civic or Dodge Dart. Please send a brief description of your shopping experience and your preferred contact information to by Monday, June 18th

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