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Acura RL Prices Paid and Buying Experience



  • I purchased an RL recently. While I did not get anything off the MSRP I was able to get a few 'extras', a wood shift knob [no big deal] and an extended warranty for 7 years, 100,000 miles. The warranty normally costs around $1,000. This was important to me since I generally keep a car that long. Also, while I have owned Acuras since 1986 and found them very reliable, I have some conerns about all the technology in the RL, most of which is fairly new. This makes me feel more comfortable. I bought from Cerriots Acura [through their Internet Purchasing Department]. Two other high volumne dealers would not match the warranty portion of the deal. They said, "We don't have to discount the car to sell it. If you can make that deal go ahead.". I did.
  • I just purchased the 05 Acura RL in New York City and was able to work a deal for four (4) accessories at zero ($0) cost. The accessories were the Wood Steering Wheel, Wood Shift Knob, Floor Mats, and Splash Guards - total value of $941.00. The car's MSRP was at list ($48,900) and delivery at $570.00. Car is new, not dealer "test" unit.

    The deal on the accessories happened either by honest mistake or a planned "bait & switch" tactic gone wrong. I configured the car via the Acura website, then submitted a quote request to the local dealer. They responded with a quote equal to the car list & delivery...nothing extra for accessories. I sent a reply email outlining the deal again and they confirmed. I checked 5 other dealers with the same approach and all responded with list prices for car and accessories.

    The dealer insisted I come in for a test drive and talk. When I did, the email contact was out sick (unknown story), and the sales manager greeted me, then introduced me to another salesman who would work with me. He did the work up again and stated all prices were list - no discounts. When I presented the on-line quote he stated it was a mistake because my contact was there only 3 weeks. When I produced copies of the email correspondence, he took it to his manager. More protests from the dealer, but I questioned them about a "bait & switch" impression. I'm also in sales and told them so. The back and forth finally resulted in them insisting that I had to pay installation charges on the items, but that they would honor the situation.

    Does this sound like a legitimate mistake made by a new employee? Would they put a new employee on internet sales for quotes or just to get the lead into the showroom? I think the later. Most people may not have protested as I did.

    The leason learned - deals can be had. Use any means possible and come prepared to argue. I also had open so the salesman could see my detailed excel spreadsheet showing Acura, Audi, Lexus, BMW, and Infiniti comparison info, so that he knew I had done my homework and I was dealing for a close. Should have the car in 2 weeks. My choice - Opulent Blue Pearl - an all-around winner.

    By the way, it will be my third Acura. The first one lasted for 245,000 miles (Legend) and then sold it (new customer happy). The second will go with 210,000 miles (donating to charity). Not a problem with either one.
  • carnaughtcarnaught Posts: 1,569
    From the sound of it, I too believe you were the victim of the old "bait and switch". Glad you held them to it.

    Good luck with the new car; sounds like a beauty. Please give us your impressions when you get it.
  • lee_wlee_w Posts: 239
    Thanks for the information. The dealer sounded suspect to me also. Glad you persisted, and WOW you should be on a commercial for Acura! SOunds like you have had GOOD luck with them. Enjoy and thanks again for sharing.
  • Acura is a fine automobile, and as written in 'Smart Money', 'Automobilemag' and 'Smart Money' all have a commoninality, that of a vehicle which was in long need of some sprucing up and re-styling, but not about the quality of the car, only the staid and stale image since it led the Japanese into the uncharted waters of Luxury automobiles.

         As a guy with some Marketing background, and having owned a few cars, including a 2003 TL, as well as a German Cab, I love the car, but feel it is over-priced!

         Overpriced, but why? The RL is trying to regain a position lost, because the LS400 is more expensive does not create a price vacuum that is there to be filled, the Q-45 technologically and engineering wise is a great car, but doesn't sell, why? Cosmetics. Because one says Acura will compete with the German cars, does not by itself make it a fact, as there is still an undercurrent that goes with image, cache, etc. that quality by itself does not overcome.

         We too, were invited to a Dealer Event, but chose not to take the hook, why show an interest, enhance their self esteem and lower one's bargaining power? My main gripe, is about the Navigation System, M-Radio etc, these are bells and whistles that if one approaches from a 'Feature-Benefit' perspective, there is no benefit derived if the 'Feature' has no value to the prospective purchaser. At $45,000.00 the car is a great value and would sell, however to think that 'Boomer's' are going to trade down for more 'tech' is a mistake, this is not a Gen-X car in style, demand or reality.

         Without the above options and some wiggle room, as we got on our 2003 TL, I would have bought, but without this, there is no reason to invest $50K + on a vehicle, Acura, re-build the demand, and slowly raise the price, the car will maintain value, introducing later this year minus Navigation and M-RADIO only erodes purchaser's investment.

         I too, am sorry for the length, but I too, feel better, as Acura does not have an Internet 'Contact us' option.
  • mevandemevande Posts: 190
    Hello All,
    The local two dealers had two RL's each (unsold). As always they told me to come in and they would discuss a deal. I know it would be MSRP. I am willing to wait initial "interest" period is over. The dealer cost is approx. 43k and change. They are making huge markup with the MSRP set at 49K.

  • hadhad Posts: 32
    I have a Red/Parchment 2003 MDX and I (we) love it.
    Also ada a pair of black and white 2000 Rls. You will really like the colors and interior match.

    So, I now have a 2005 RL White with parchment. It is awesome! Ride, interior, sound sysem, handling, etc. The technology set up is rather overwhelming but hang in there. I spent 3 hours just hanging out with the car reading the manual and experimenting. It prove to be worth it. I got the GPS, Voice recoginition, seat (climate, etc) and other fequres progrqmed.

    Bewst of all is the ride.

    Red is wonderful, I would have picked it if I did not have it alredy
  • hpowdershpowders Posts: 4,269
    I feel exactly the same way. I don't need navigation or satellite radio. All these included bells and whistles is stuff I will not use but must pay for. No way!
  • toad2toad2 Posts: 9
    When I was first considering the RL I was told that the price was MSRP only and that all vehicles were "pre-sold" for months. I have noticed that some dealers in my area now have several unsold RL's sitting on their storage lots. (Not at the dealership).

    Perhaps the RL will not be such a strong seller as the dealers originally predicted. Do you think that the price has now softened? Anyone getting deals $1,000 to $1,500 under MSRP?
  • satiresatire Posts: 71
    Hey Bobb:

    Sorry for not getting back to you sooner. Color is very subjective so I really don't want to recommend anything. Just stated that to me it was damn nice. But as has been pointed out, it is the same red used on the MDX and I believe the TL has it too.

    Besides, one color can look great on a specific car and really suck on another. You need to see it on the RL.

    At the San Francisco Auto Show this week, Acura had three RLs on display. Dark blue and both of the "silver" colors. The cars were generating a lot of interest.

    A couple of the other comments got me to thinking. Why not do with the RL what Honda does with the Accord? Offer three or four levels of equipment. While I loved the fact the RL had a computer about as powerful as the one I have at home, I could easily live in the car without voice recognition and the navigation system. I've no interest in the satellite radio either. Plus I'd be perfectly happy with the 275 horsepower, front wheel drive system like that on the TL. Cut some of those things and I'll bet an "LX" RL could sell for under $40K. Now that I might just buy.
  • bobb1bobb1 Posts: 22
    Got it last Wed at 3pm, at 5:47 got rear-ended!!!! at a stop sign. OUCH!!!! but good news was that it was slow sppeed - about 3 MPH and No damage. Had it in to the dealer on Fri, up on the rack and not one --- yes ---- not one clip out of place or disturbed......!!!!!!!!
    Otherwise a wonderful car. Did pay msrp and bought a few goodies but got rid of a 1991 Suburban - so first new car in years and I did not mind. Love everything about the car and my wife keeps asking why we have cd's with the XM. Will be taking a 2500 mile trip and will utilize navagation extensively - will report on other forum about problems etc....Additional notes - bluetooth works great with the Sony phone, had issues with onstar but they were carrier related and not the car. Enjoy these forums -- keep it up folks,
  • larry6larry6 Posts: 26
    Hi Folks,

       I have been following this forum for the past several weeks as well as the consumer rating page accessible from the Edmunds' Home Page. So far there have been only 12 owners who completed the rating of the 05 RL. Eleven of these provide outstanding ratings for the 05 RL while 1 rater was quite negative. Meanwhile, so many of you have been writing about how much you enjoy the new RL...I have been curious as to why so many of you have not completed the Consumer rating page (which does not appear to have changed for the past two weeks). At the moment, with the 12 reviews.... Consumers are rating it an average of 8.8. Too bad Edmunds does not also publish the median rating (i.e., 50% of the ratings are above the median score and 50% below this score). With only a few ratings, one severely negative score (or of course a severely positive score) can easily skew the ratings in one direction or the other. So those of you who love or hate your 05 RL can take advantage of a wonderful opportunity to quantiatively (there is also room for comments) express your opinion in a fashion that can be easily aggregated so as to better inform others -- of owner opinion. I would hope that many of us -- would take advantage of this opportunity to be helpful to others who are considering purchasing the 05 RL. Of course, should I purchase this vehicle - over which I am currently lusting... I promise to follow my own advice in terms of the ratings.... So, if you are interested in this process -- go to NEW CARS...find the Acura 05 RL.... and look around for the opportunity to offer your own well as read the ratings of others. Happy trails.
  • Good suggestion. However, I did a review this morning and it still doesn't appear on the page. Any ideas as to why?

    I couldn't figure out why the negative rater even bought an RL to begin with. From his review I can't imagine he was even happy with the test drive.
  • I would be interested in hearing more of your impressions of the driving experience of your RL compared to the 530i. I have a 2002 BMW 530i w/ sport package coming off lease in February. I am not enamored with the new 5 series styling nor the price increase. I also would like all wheel drive which is not yet available on the 5 series sedans. I was told that the 525 and 530i will have all wheel drive option within the year - at what cost though? - my local dealer told me months ago that 20 people have put deposits on them (if you believe that).

    I just bought an MDX for my wife and had a good experience with the dealer. Noticed the RL while I was there . I like the looks and technology (toys) but have reservations about losing what I love most about my BMW ... the way it feels and drives.
  • I am enjoying driving the 05 RL. It drives as well as the non-sport 01 530i I traded in for it. It handles better in high speed turns due to the SHAWD. The ride is stiffer though and on some bad roads you feel the bumps more. The RL navigation system is very much better than the one on the 530. The Bose system sounds much better than the premium sound I had on the 530i. I am looking forward to driving on snow to see how well the AWD handles.
  • lee_wlee_w Posts: 239
    Not sure? Try again.
  • I was going to, then I noticed that a number of older ratings were posted the next day - there were 12 rating posted when I completed mine, none after 11/1. Then the next day, another nine appeared - dated during the first two weeks of November. So, it appears there's a lag time in posting them.
  • My local dealer wants $49,470 + taxes. He will throw in mud flaps, floor mats, trunk liner, & gold package(wheels and emblems) but that's it. Anyone getting any better deals? He has no inventory and says all on order are sold but the sooner I place my order the sooner I get my RL.
  • Tell him to include a rear spoiler...It looks good.

    Or simply wait until Spring 2005 and get it for $1000 or less over invoice. Too much competition out there. This MSRP thing will not last for more than 6 months.

  • This morning, a bunch more reviews, including mine, just appeared. I posted mine 12/1 and it finally appeared eight days later! It's strange there's such a delay.
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