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Honda Ridgeline Prices Paid and Buying Experience



  • wysedomwysedom Posts: 1
    honda cars of bellevue, ne
  • jfritschjfritsch Posts: 958
    How can you educate people about actual costs when these are not well known. (Especially with Honda, and more advertised and unadvertised dealer incentives than most?) This in very true now, with a once in a lifetime re-adjustment of capacity to manufacture 20mpg vehicles

    Honda's (or any other nameplates) discounts do not reduce wholesale prices, or the other way around. A weak demand in the used market usually indicates a weak demand in the new vehicle market. The ridgeline had a trade in value since its intro of about 10000 from msrp. Thats where the used ones would move. Honda found it had to discount the (majority) of the new stock 6000 around july to clear the way for the new RL's (and pilots)

    The dodge Ram 1500 msrp 40000 has a trade in value of 20000 12 months after purchase. They regularly sell for 12000 off all year (to people who don't buy many cars and can't believe 12000 off) and for 15000+ off to those a bit smarter. Still deals nothing to write home about. Thousands of knowlegable wholesalers making bids on what the car actually demands in the marketplace in as new condition as possible (about 12 months) shows a much different picture. MSRP is a figure concocted by marketing and printed on a piece of paper.

    Why would honda put a 31000 msrp on a Pilot for years that they could only move most for in june for 24000? Why did they sell many of the 24000 msrp 07 accords for 20000 or less? Why no customer $2000 rebates on tv? (other than the so called brand image a smart move if one can do it).

    Simple. Research (actually dealers know) has shown for years that about 20%+ of walk in buyers (non internet with few or no compeitive bids from other dealers) pay msrp. Admittedly this may contain its share of $100 wheel lock and undercoat packages for $1000 included in this. Most car buys are also made during some sort of duress. This has been true for years. Walk in buyers may provide less than 40% of a dealerships unit sales but 60-70% of the profits.

    Also in a perverse sort of way buyers who get deals on the better end of the spectrum give mediocre to poor buyer surveys while people who get royally screwed tend to report the best "buying experiences".

    Pay $5000 more than the average guy for a vehicle and 4000 for extended warranty, wheel locks and vin etch and "pro pack", finance for 72 months at 8% with great credit and I guarantee one will be bragging about how quickly they were processed, the whole experience was "painless" , how floor mats,cargo tray, net etc were just thrown in and the whole experience took less than half an hour!. Our salesmen took a whole hour to demonstrate all the features and took us all to Mcdonalds! He filled our glovebox with his best glossy cards to give to our friends who he hopes are as good cultured and intelligent customers as we are! I would highly recommend ACME motors of Walla Walla Washington and gave them great marks on the factory's dealer survey. We even wrote in great comments about our salesman Jerry's great attitude in his struggle with his Wife's illness and child's cerebral palsy (In actuality, the picture on Jerry's desk came with the pictureframe)

    Any attempt by any manufacturer exec to reduce msrp's to reflect "real world" values would not only be impractical in most cases (sales vary greatly by region) but would wind up with said exec winding up with Hoffa.

    8k off a Ridgeline is in no way a giveaway. 8500 off a pilot this summer either. Most of the inventory accumulated until June and was blown out at 6000-7000+ off msrp for years, and this was with $2.00 gas. (Still, about 25% of the inventory moving close to msrp the 1st 6 months)

    10000 off msrp is more like it (probably possible including cash and favorable financing on the RTS and above trims) and no great shakes for a likely trade value in 12 months of 13000 off sticker if lucky. They only make 50000 of this niche vehicle a year, so maybe they might be able to finesse the inventory down, but the SUV mkt is against them.

    Obviously shoot for as much off as possible within 200 miles of your locale and take the best bids you can get if your really want one. Just don't buy it because at 8000 off it is a great once in a decade bargain you can't pass up because it isn't at that price.

    Good luck

    In order to get 10k off MSRP Honda would have to offer $6500.00 in dealer cash. I doubt very much they would ever offer that kind of money

    Regardless, you're going to continue to think what you want no matter how much I try to educate people about actual costs.

    Here in the Twin Cities we may have fewer available because we have a climate for 4wd vehicles. Afterall, our winters last from late Ocober to mid April

    "My question to you is would you pay top dollar on a Ridgeline trade-in, or even above KBB trade-in value?"

    No. But the more you reduce the selling price of a new one, the more you reduce the wholesale value of a used one. At some point the market will adjust.

    "Honda would be a lot better off with the Pilot and Ridgeline if they would just price them really competitively up front, limit supply, and not offer any dealer incentives at all, other than maybe sales incetives for selling the most in your region or something."

    I AGREE!

    Lastly, we are not in a recession, last quarter the United States experienced 1.9% growth and gas prices are falling as we speak. As you know, we have to have to quarters of negative growth yo be in a recession.

    As I said earlier, $8K off MSRP for a Ridgeline is still an awesome deal!

    Thanks for the conversation. I hope you'll get your deal and become a happy Ridgeline owner
  • "How can you educate people about actual costs when these are not well known."

    All I'm doing is sharing information, and trying to dispell some of the vast misinformation spread on this board. If you do not like/need the information, don't read it.

    I have been with Honda for six years and have no reason what so ever to misrepresent anything here on this board. None.
  • I guess I will hold out for the 2009, it's worth the wait.



    50 Significantly Changed and New Features

    Exterior Styling and Features

    Grille (design)
    Front bumper (design)
    Rear bumper (design)
    Headlight (color)
    Taillight (color)
    Bed tie-downs (two additional, eight total)
    Integrated trailer hitch (new for RT, RTS and RTL)
    7-pin trailer wiring connector (new for RTS and RTL)
    Daytime running lights (new)
    Three new exterior colors
    Fog lights (RTL)
    18-inch Alloy Wheels (RTL)
    4WD emblem (design)

    Horsepower and torque (increased)
    Magnesium dual-stage intake manifold (previously aluminum)
    Camshaft (tuned for low-end torque)
    Intake valves (larger)
    Starter motor (ultra-fast)
    Transmission gear ratios (lower for better acceleration)
    6-degree crank pulse sensor
    Airflow meter within the air intake tract
    Optimized engine block coolant passages
    New EGR valve
    Interior Styling and Features

    Steering wheel design
    3-D-look speedometer, tachometer and IP meter designs
    New front seat active head restraints
    New trip computer
    New MP3/WMA compatibility
    Auxiliary audio input jack (RTS and RTL)
    Cloth seating materials (RT and RTS)
    New black interior color
    Power lumbar support (RTS)
    Carpeted floor mats (RTL)
    New integrated rearview camera (RTL w/Navi)
    New Bluetooth HandsFreeLink (RTL w/Navi)
    New multi-information display (RTL w/Navi)
    Interior color schemes (revised)
    Air conditioning controls (more ergonomic)
    Air condition display (larger icons)
    Clock display (enhanced)
    Headlight switch (recessed, more ergonomic)
    Door handle design (more integrated appearance)
    Sunroof button (improved)
    Cruise control button (improved)

    New motorcycle bed extender
    New bed-mount bicycle attachment
    New 18-inch accessory wheel
    New Bluetooth HandsFreeLink adapter
    Accessory grille (restyled)
    New Front lower air deflector
  • bolivarbolivar Posts: 2,316
    I see nothing significantly different from my 2006.

    Still missing are these important items:
    -Power passenger seat.
    -Memory controls for seats and mirrors.
  • I agree - the changes listed are not significant

    significant for me would be an increase in fuel economy
    maybe some more comfort in the back seats.
  • Well I'm lookling at the 2008, but the little improvements are going to make me wait for the 2009:

    Integrated trailer hitch (new for RT, RTS and RTL)
    Daytime running lights (new)
    Three new exterior colors
    Fog lights (RTL)
    18-inch Alloy Wheels (RTL)
    Horsepower and torque (increased)
    New black interior color this is key for me
  • bolivarbolivar Posts: 2,316
    Ohhhhh, I agree about the rear seat.

    I rode for some hours in the back seat of our 2006.

    The bottom of the seat is ok, but the back is somewhat hard. Worse, it is too straight up. If it would only be reclined more, it would be much more comfortable. With the seat back not movable, I would think it could have more of a recline. It might reduce the legroom, but I think the loss of a couple of inches would be worth it in comfort.
  • ida4128ida4128 Posts: 6
    I heard today the new exterior colors will be Sterling Gray, Bali Blue and Mocha Matallic. Officially, the new colors, trucks and pamphlets will be available on 9/3 per Honda. I hope my source was correct on the colors.

    With the information posted on the various discounts for the 2008 model, I am trying to make a decision on whether to hold out for a 2009, prices unknown.

    Any general thoughts on what Honda dealerships will do price wise once the 2009 MSRP numbers become available? Does Honda typically offer any incentives (rebates, financing, cash to dealers, etc.) at the start of a model year? I checked the local inventory of 2008 models and there are 104 within 30 miles of my zip code in AZ. My sense of reading the postings in this Forum is the Ridgeline is not moving very well in most parts of the country. That being said, how will that effect the pricing for the 2009 model? Thanks for any feedback.
  • I don't expect any of these automobile manufactures to be in any better shape next year, since they are expecting oil to increase back up to the $150 mark by winter.

    With that said, I expect discounts to be available on all type of SUV/trucks.

    Why take and year-end 2008 that has depreciated, when a 2009 offers improvements along with a discount by the holidays. The financing rates may be better for a 2008, that what will be offered for the 2009.

    Just my two cents.
  • you won't see big incentives on the '09's until the '08's are significantly thinned out.

    I'm guessing the '08's will be heavily discounted in the fall when you would typically see few remaining.

    MSRP for the Ridgeline didn't last much past the initial release of the vehicle. I think Honda misjudged what the masses would be willing to pay for this truck - and that was before the sudden rise in fuel prices.
  • sethnagasethnaga Posts: 50
    This is the best I got so far :

    Offered price for an RTL with navi :26394+TTL. (MSRP:35760) -$9366 Below MSRP
    Offered price for an RTX is 20650+TTL (MSRP 29170) - 8520 below MSRP

    The price above include all fees (Doc fee, Dealer fees etc). Only extras are Tag, Tax and title

    Is this a good deal?
  • How much is the DOC fee?
  • sethnagasethnaga Posts: 50
    No extra Doc fee; Every fee is included in the price above
  • The RTL w/Nav is a great deal, but I'm holding for the 2009.
  • sethnagasethnaga Posts: 50
    Today I purchased an RTX for 21950 OTD. Here is the price breakdown

    Truck Price: 20650
    Tax, Tag:1300
    Total out the door:21,950

    I also got 0.99% financing for 36 months
  • you did great imo

    1% apr for 36 was just icing on the cake
  • ida4128ida4128 Posts: 6
    I checked the Ridgeline inventory in the Phoenix area via the link mentioned in other posts. I am only able to get the inventory of four of the eight dealerships in the area. Any ideas on how to get the other four inventories? The '09 is due out on 9/3. If anyone has the '09 msrp info, please share on how to obtain it. I may have to wait until Edmund's shows it, hopefully next week.
  • I am shopping for a Ridgeline in the Dallas area. I have the most interest in the RTX version.

    Using the Edmunds price quote function today, I have so far received RTX "bids" of $22,033 and $21,133. One specifically says (and I believe it is true for both) that it includes destination charge. I see the MSRP with Destination Charge is $29,170 according to Edmunds. Bottom line: with almost no work at all we are at $8,000 off MSRP.

    However I prefer to ignore MSRP and just get as many "bids" as possible and then work down from there. As far as I am concerned, invoice and MSRP are meaningless--just find out the real world price through multiple "bids" and negotiate from there.

    I do believe in the old advice about shopping at the end of the month or end of the quarter, buying at the end of a model year, etc. Buying a car involves micro- and macro- economic decisions whether I know about them or not.
  • By the way, I feel compelled to ask mplshondadlr a question: You mention "Dealer Investment" when talking about what a dealer pays for a car that he sells, but isn't it true that the vast majority of cars are floorplanned? That is, isn't it true that dealers don't buy a car for $20,000 and then sell it for $25,000, instead dealers pay Honda or a bank a monthly fee to have the cars sit in their showrooms and when a sale is made the dealer pays for the car?

    I may not have made it clear, but the point is this: Dealers "invest" almost nothing in the cars they sell (though they obviously pay a great deal to have the infrasctructure surrounding all those cars they don't own).

    The bottom line is that if I spend $1,000 to have a car sit on my lot, sell it to you for $25,000, then pay Honda $20,000 for the car only after I have received the money from you then I am making a very, very high return on my investment--$1,000 invested (the floorplan fee) returned me $5,000 in a few weeks or months.

    The obscurity of floorplanning will sometimes lead to the following sales pitch:

    A salesman says, "How much profit should a dealer make?" Hoping you will say a "low" figure of 5%, he will happily take the "dealer invoice" and add 5%. Or he might say, "Shouldn't car dealers make as big a profit as a grocery store?" Grocery stores are famous for low margins on their inventory. The salesman will want to show you the "dealer invoice" and add a "reasonable" profit--all of which is meaningless if you know about floorplanning.

    I will let the dealer worry about his profit while I worry about getting the best price.
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