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Lincoln Reportedly May Introduce A Mustang Based Coupe

hpmctorquehpmctorque Posts: 4,168
Per AutoWeek, Ford is seriously contemplating adding a Mustang-based coupe to Lincoln's model lineup. I'm wondering whether it would be called the Mark IX, or whether the Mark designation would not be appropriate. Also, if it were to be more luxury than sport oriented, would it have the LS'independent rear suspension? And if they introduce a Mustang based Lincoln coupe, why not leverage the Mustang platform even further, with a Mercury sport sedan derivative? I know Lincoln currently has the LS, but I read that '06 or '07 may be the last model year for the LS.
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Comments

  • 1racefan1racefan Posts: 932
    it would be similar to what GM has done with the Chevy Corvette and Cadillac XLR?

    I would expect the Lincoln version would have the same hp, a cushier suspension, a more subtle exhaust note, and a ton of luxury features inside - whereas the Mustang would be all about performance. From an overall standpoint, I wonder if Ford would be better off doing a Mercury version (bring back the Cougar XR7 - only available in V8) instead of a Lincoln version.
  • lemkolemko Posts: 15,121
    Why not Mercury and have it be the Cougar? The original was based on the Mustang. Keep those cool sequential taillights!
  • euphoniumeuphonium Great Northwest, West of the Cascades.Posts: 3,320
    It's name will be Ling Tang, made in China. :)
  • rorrrorr Posts: 3,630
    Gotta agree with you. If FoMoCo wants an upscale Mustang, gussy it up, sell it through the Mercury dealers as a Cougar and go with the sequential taillights.
  • carlisimocarlisimo Posts: 1,280
    I thought the Mustang chassis was based on a Lincoln to begin with.

    In any case, the Mustang's huge, so it'll make a good base for a Lincoln. I hope it's true, and Lincoln doesn't go all FWD.
  • john_324john_324 Posts: 974
    And be sure the high-end model is an Eliminator! :)

    But I can see Ford trying to replicate the whole Nissan 350Z/Infinity G35 coupe (regular brand/luxury brand) effect...
  • explorerx4explorerx4 Central CTPosts: 9,614
    john..., you are either showing your age, or you are mercury history fanatic. personally, i could be happy if they did a retro '70 cyclone. :)
  • john_324john_324 Posts: 974
    :blush: Not showing my age (I'm 32, so I have memories of only the tail-end of the musclecar era) so much as recognizing that at this point in my life, I'm (can't believe this, but...) kinda starting to want a more "adult" car, but at the same time, I still want the feel of 'merican muscle.

    A revived Cougar might be just the ticket for me I think...as they said in the day, a "banker's hotrod"...

    IMO "Cyclone" needs to come back as at least a name...if Ford is ever going to capitalize on their classic names, this is the time to do it.
  • wale_bate1wale_bate1 Posts: 1,986
    Poor Lincoln needs something.

    I note the new campaign emphasizing the Zephyr and ignoring the Town Car, but they need better product to be Ford's domestic upper end. The LS has languished in the also-ran column for an awfully long time now, and I think it could have been a real competitor had some real attention been paid. I don't think a crossover ute is going to cut it either. And what's the deal with a stinkin' Lincoln pickup? :confuse:

    So a Lincoln performance coupe sounds like a good idea to me. I'm as nostalgic as the next guy (assuming the next guy isn't lemko ;) ) but to me, it's Mercury that's the fifth wheel. How can they ever get real branding in today's market?
  • jefferygjefferyg Posts: 418
    And what's the deal with a stinkin' Lincoln pickup?

    Boy, if I could afford one and the gas to go in it, I'd buy one tomorrow! IMO the Mark LT, while I hate the name, is the best looking pickup I've ever seen - at least among newer trucks. It's a whole lot better than that butt-ugly Caddy pickup.

    When I hear "Lincoln" I think big and luxurious. The truck fits the bill.

    What I wonder about this Lincoln Mustang deal is to whom are they going to market it? I don't think Older couples are going to go for it - they'll stick with their Town Cars. I don't think most younger couples can afford it, and besides a coupe is not practical for people with children. I am a ford fan, but I'm also a realist. This car has got to compete with BMW and Mercedes, and I just don't think you will allure many of those buyers away.
  • hpmctorquehpmctorque Posts: 4,168
    "...This car has got to compete with BMW and Mercedes, and I just don't think you will allure many of those buyers away." Perhaps not, but I disagree with your conclusion. I think this car could be profitable for Ford. Since it would be based on an existing platform it would not have to be a high volume seller to succeed. Pricewise, it could be slotted below the BMWs and Mercedes. There are plenty of people in the world that can afford something more upscale than the Mustang for a coupe offering the performance of the Mustang GT, but with more luxury. In contrast to the Mustang's retro styling, I think this Lincoln should feature a "gotta have" modern motif, to offer an alternative to the Mustang. If done right, I could see this Lincoln attracting more young and middle age people to Lincoln-Mercury showrooms.
  • wale_bate1wale_bate1 Posts: 1,986
    Yeah! Well, and no, I guess.

    The focus at Lincoln is dropping the demographic. They are officially a greybeard marque now, with the best-selling Town Car averaging a 70 year old customer. Buick is drawing more warm bodies than Lincoln these days. This is why the new campaign so prominently features the Zephyr. But there really isn't much more to the Zephyr than utility as a generic sedan.

    I personally doubt the coupe will suface soon, but I think it's a good idea for much of the reasoning hpmc offered. For one thing, the platform is viable and adaptable, with everything beside sheet metal being parts-bin. A well-trimmed, Mustang GT performance level, two-door will sell to the 30-50 year-old target if they execute the styling properly and price it starting at just over $35K. I agree it can't really be retro, because Lincoln doesn't have anything in a two-door in recent history that a majority of 30-50 YOs call recall as particularly sweet. The Marks don't cut it. Cannon ("a Quinn-Martin production) drove one; 'nuff said! :blush: Even the more recent ones stick in the mind as big and ungainly. I think, though, that working in some subtle cues from the pre-war 30's would be a good idea.

    On the Lincoln truck: I don't think they belong in the truck business any more than does Caddy, personally. Buying a truck for luxury, to me, is like wearing ski boots for hiking. I'm glad you like it, but go there I can't!
  • euphoniumeuphonium Great Northwest, West of the Cascades.Posts: 3,320
    Inasmuch as the 06 Town Car is still a 98 Town Car, we 70+ just might be interested in a Lintang so long as it didn't result in a rebadged Mustang. This may be confusing to you, but our garage includes a Town Car and a 66 Mustang GT we've owned since 67. The old GT turns as many heads as the 05's do and has the trophies to prove it. Driving an 06 Lintang for me may be like Chuck Yeager piloting the F 22, but what a ride it would be. :)
  • wale_bate1wale_bate1 Posts: 1,986
    Don't sweat it, euphonium; I'm newly 45, which in autospeak means I have less than five years to go before I too am marginalized in terms of demographic dollars. ;)

    I can well imagine a pristine '66 Mustang, GT or otherwise, can readily turn heads. Must be a joy to own and drive.

    Agreed on the rebadge. If it's merely a case of slapping some styling cues on a GT, and likely screwing up the suspension with lower spring rates and cushier shocks, then pass for me too, and big time. To make it fly, and draw the audience they claim to target now, Lincoln would have to differentiate it from the Mustang not unlike the way Jag has been crafted of, but distanced from, Lincoln and Ford parts.

    I don't know if the scratch is in the kitty at Club Ford to pull it off, but at the very least we can speculate the platform is equal to the task.
  • euphoniumeuphonium Great Northwest, West of the Cascades.Posts: 3,320
    Interesting you refer to the Jag. It is the only car I'm interested in switching to from our 94 TC due to it's unique style of the XJ8. At least the dealer for the "Lintang" is close. :)
  • wtd44wtd44 Posts: 1,211
    My 2002 Mercury Mountaineer Premier would love to have a 2006+ Cougar coupe out of the Mustang as a garage mate. A V8 (or V10) with Viper whacking power... aaaaah, but I digress... If it came out as a Lincoln, I think it likely to not be as hot and sporty as if it were a Mercury. I see that differentiation as the FORD way of doing things.
  • ehaaseehaase Posts: 328
    The Mustang platform is not flexible enough to be adapted for a sedan, according to the message boards. It shares very little with the LS.

    The 1984 through 1992 Lincoln Mark VII used the same Fox platform as did the 1979 through 2004 Mustang, so I expect that there will be the same relationship between the new Lincoln and the current Mustang.
  • bhill2bhill2 Posts: 1,330
    The LS V8 was a dumbed-down version of the Jag V8, maybe the Lincoln coupe (Mark IX?) could use an undumbed version. I suppose that it might be seen to compete with the new XK, but that car is going back toward the sport side, closer to the E-type. The Lincoln could fill in whatever void the old XK left, while being more accessible because of more dealers and more affordable because, well, Lincoln ain't Jaguar.

    2009 BMW 335i, 2003 Corvette cnv, 2001 Jaguar XK cnv, 1985 MB 380SE (the best of the lot)

  • carlisimocarlisimo Posts: 1,280
    Wait... the Mustang is "loosely based" on the LS platform. Lincoln wants to base a car on the Mustang... just use the LS platform!
  • wale_bate1wale_bate1 Posts: 1,986
    And the last "hot and sporty" Mercury was? :P

    I'm thinking around '49 or so...
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