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Land Rover Range Rover/Sport Prices Paid and Buying Experience

What kind of deals and quotes have you been getting for the Range Rover Sport HSE? I was at one dealership that wouldn't budge from MSRP even after presenting the TMV pricing from Edmunds. I'm in the New York Tri-State area.


  • The only sport we have sold for less then sticker was to a long standing customer who gave us two gorgeous trades that I am sure we will flip for several thousand in gross profit. Even then all we gave him was 400 dollars off since the only car we could find in the color he wanted had an option he was not interested in.

    I know most dealers are in the same shape we are in with almost ever car being sold before it gets here. We have two HSE trim Sports coming in between now and the end of the year that are not sold. Every other car has been sold just of our incoming vehicles list and they all sold for sticker.
  • The RRS is a very nice vehicle but, I don't understand why the dealers refuse to deal. Five years ago i bought a 4.7 HSE for $69k. After 2 years I decided to sell it and buy another home. The truck only had 22k miles and the best deal I could get from a dealer was to buy it for $41k. SUV's depreciate faster than most cars and the Land Rovers are right in there. Dealers should be more aggressive than they are and maybe, people I like me would be a repeat buyer.
  • You bought a 4.6 HSE there has never been a 4.7 liter motor in a Range Rover. I am surprised a dealership offered you that much money for an old body Range Rover. I recently sold a 2002 4.6 HSE with 39k on it for 30,500. Your Range Rover only depreciated about $5,600 a year at least according to the number the dealership gave you. Wholesale for you car is in the mid 20's at best. $41k is an absurdly high retail number.

    You are right SUV's depreciate faster then regular cars but the Range Sport is completly brand new they have only been on the market since July. The car is so hot right now that I do not even have a Sport to test drive every car I have on the lot is sold and everyone one of those cars sold for full MSRP. Why would I discount a car for you that I can sell at full list to five other people?

    Lets say you are like a certain customer of mine and you buy two new Range Rovers every two years and your trades are immaculate low mileage vehicles that I can make $5,000-$7,000 on the used side. If you were that type of customer then I would probably offer a small discount of a 1000 or so dollars. But you aren't that type of customer you have only bought one car in the past five years and it is not worth anything on the retail side cause it is 2001 old body range.

    The customer I am thinking about got a $2,000 discount on a Supercharged Range Rover and will get another $1,000 or so dollar discount on a Supercharged Range Rover Sport when it gets here. I don't mind doing that cause I know this guy will trade in those cars in two to three years and I will turn around and make $7,000 on both of them just like I did on his 2004 Range Rovers that he traded in for his 2006 Range Rovers.
  • sam818sam818 Posts: 127
    BritishRover... you missed StreetBeast's point... he sold his RR after 2 (TWO) years...... so that is a depreciation of $14,000 a year.
  • He must have edited that in after I read it because I did not read anything in the post about house when I read it initialy.

    $14,000 a year sucks but that is how it goes for these heavy vehicles. We took in a 2003 Mercedes S55AMG in trade a month or so ago. It was 110,000 something dollars new the best we could give was $77,000 and it only had 15k miles. Thats just the way it is.
  • I am going to give you some advice.

    I have owned nothing but Land Rovers for 12 years. I have had 2 Range Rovers, 2 Discoverys, and now an LR3 HSE. All were purchased new from a Land Rover dealership. I have had the same salesperson for the past 12 years. The reason I continue to purchase from him is not because he is the only guy in town who sells these cars. In fact, there are 3 other dealerships in the general area. I am a repeat customer because he is a gentleman. He is kind, he is honest, and he is in no way condescending. If you want to gain a solid customer base, and bring in new customers, you should adopt some of those qualities.

    Just some advice.

    Dr. D
  • Well said, Dr. D. Many luxury car dealers have been singing this familiar song lately: the car is hot, I don't have enough of them, so I can't negotiate. On the surface, it may sound logical, but in reality it is just another cheasy way to fool the customer. Not any more decent than low-balling or any other traditional tacky approach. And, honestly, british_rover, it insults my intelligence. I see how this "explanation" may work on someone who doesn't want to or can't wait another day to get the vehicle. Of course, we live in the country and age of instant gratification, that's why dealers really have been getting away with this trick. Here's something to think about, folks. If you walk away without buying a car, the dealer loses. Period. (By buying I also mean agreeing to order a car if it's not currently on the lot.) If he claims that he can sell the same kind of car to the next guy who walks in for more money than you offer, fine. The only difference is that by the end of the day he will have sold one car less than he could have! He may make a $6K profit on the other guy, but if you hadn't walked, he would have made his 6K plus, say, the 3K you were willing to pay him over his cost for the ADDITIONAL car you would have ordered. So, he's lost a sale and some extra $3K. Now, tell me he doesn't care??? Nonsense! The longer you let them talk, the more rubbish they will tell you that you don't need to know. Just leave them your number and the price you are willing to pay (about 5% over the invoice is absolutely fair for both sides.) Tell them to call you when they are having a slow day/week, or could use one extra sale towards that bonus in the end of the month... Remember that they want to sell you a car, they need to make money, and they are not doing you any favors. Everything else would be a lie.You can't blame a man for trying to make a maximum profit, but you won't get my money if you are greedy to the point that you insult me. Here, we are talking about mass-produced Range Rovers, not some limited edition of 50 cars that can't be replenished. Especially with [mass-produced] luxury cars, the demand cannot possibly exceed the production capability of the manufacturer. That means that Land Rover will be happy to ship to your dealer as many cars as the dealer can sell. If the dealer refuses to negotiate, walk away - but mean it. C'mon, no one desperately NEEDS a range rover this very second, you can wait a bit. On the other hand, if you are dying to get the car as soon as possible, then, of course, you may have no choice...
  • Hello. I am new to the RR forum. Has anyone had any buying experiences with a Chicagoland dealer in regards to the RR sport? Or, the surrounding area? Looking for a Supercharged model. Any recommendations? Thank you.
  • You are so not want to pay the dealer anything for his and want all the money in the world for yours. That is truly "vodoo economics."

    And that is not a knock against you by the way, I am much the same way. It's just that when I think of it in objective terms it's funny because I realise what I and most automotive consumers want to do is economically not feasible in the long run.
  • I am signing the papers today, RS w/ Lux, Sat, PTI rubber mats, rubber loadspace mat and cargo cover.- $57,500. This is the GM's car w/ 1,000 miles on it(not titled). comments on pricing are appreciated.

    Has anyone got the info on the Motorola V710 PTI Cradle.
  • The invoice for RRS w/lux pkg is $54,205. The price they give you right away is just over 58K. And they will tell you that they won't go down. Considering that the dealer gets incentives from the manufacturer, the dealer's profit in this case is guaranteed to be over $4-5K. Possibly, significantly more. Can't blame him for trying. He's in business for profit. However, if you are truly willing to wait, or to consider other cars/dealers, there is always a risk for the dealer to make $0.00 on you instead. If he's smart enough to sense that this particular customer is NOT coming back, he will make the only right decision and agree for a lower price. Otherwise, his cockiness will cost him dearly... but that's his problem, isn't it?
  • Actually depending on if the sport has the LUX option or the LX1 option the invoice is different. Those are two different packages and all sports ordered from around July on have the LX1 package.

    I will tell you honestly there are no incentives or rebates on the Sport at all. No super secret factory to dealer only incentives and no subvened lease or subvened interest rates either. Land Rover does not need to offer any incentives on this car at least not yet.
  • British Rover, I think your comments on this site are pretty fascinating. As everyone knows Land Rover is part of Ford. Ford, as a company, is in absolutely horrible shape. Part of the reason Ford and its premium brand group (Rover, Volvo, Jag) are in such trouble is that first and foremost your cars have lots and lots of problems. I bot a Volvo S60R and it spent half of the first three months I owned it in the shop (at which point I sold it). A friend of mine just paid $69k for a decked out RR Sport; he has owned the car for four weeks, it has been back to the dealer twice already for a total of 8 days. Go read the customer reviews on Edmunds - people love the Sport's aesthetic but talk about the intermittent behavior of the car's electronics, problems with steering columns and engines that wont start.

    So here you are talking about how you have some customer who you rip off on a regular basis by underpaying him for his perfect trade-ins and then making $7k. That's nice you have that customer.

    But the sad truth of the matter is that aside from quality, one of the reasons Ford & GM continue to lose US market share is that people like you treat customers really poorly. When I spend $70k on a car I expect a) the vehicle to operate properly and b) be treated courteously by the person who sells it to me. My experiences at Lexus and BMW have always been stellar.

    In the RR Sport, you essentially have the first truly "hot" car Rover has released in a while. Instead of capitalizing on the demand for the vehicle as an opportunity to bring customers into your dealership, show them you are a fair and helpful franchise and effectively recruit them to be long term Rover customers, you sound condescending and dismissive and seem happy to take as much short term profit from the sport as you can; effectively ensuring that many of your customers and the people who read this board know the buying experience will be a negative one.

    This is exactly why Lexus/Toyota continues to take market share. No matter how short supply the vehicle, they are always polite and fair.

    Enjoy the Sport's current sales. Like someone else on the site indicated, its only a matter of time before supply catches up, the quality problems become ever more well documented and soon you will be offering all kinds of financing to get people through your doors.

    I think I need to go check out the Lexus LX470 now. Thanks for bringing me to my senses!
  • hvfhvf Posts: 12
    Thanks for your comments gocart2. I agree and I'll by looking into GX470 too.
  • Gocart2 said:
    "In the RR Sport, you essentially have the first truly "hot" car Rover has released in a while. Instead of capitalizing on the demand for the vehicle as an opportunity to bring customers into your dealership, show them you are a fair and helpful franchise and effectively recruit them to be long term Rover customers, you sound condescending and dismissive and seem happy to take as much short term profit from the sport as you can; effectively ensuring that many of your customers and the people who read this board know the buying experience will be a negative one."

    I have to agree with you here. I am really disappointed by the two local LR dealers in my area, regarding this car. Being told point blank that they have no incentive to work with me on this car is shocking and distasteful. And I have n't even tried to negotiate price! I just want one without a sunroof. How hard can that be? I don't even care about the color, but I do prefer the base package compared to the LX package.
  • Its really sad. The RR Sport is a great looking rig and I'd love to get one. I keep coming back to the RR USA site to look at them. So I conceed, I want one. But I just read the reviews on the full blown Range Rover (ie, not the sport, the big flagship one). The reviews are absolutely horrible. There are a few Rover die-hards, but the rest of the customers talk about nothing other wind noise, one guy says it doesn't steer straight and the dealer is telling him its a "feature of range rovers" - umm, its AWD, it should drive straight as an arrow. Almost everyone talks about problems, problems, problems and having to go back to the dealer. Irritating. Wouldn't you love it if they built a reliable vehicle or treated their customers decently?
  • habitat1habitat1 Posts: 4,282
    Very well said.

    And, if it's any consolation, Ford is going through another GM like downsizing attempt to stay afloat. Which could mean that, at some point, they will have to consider spinning off Range Rover, Aston Martin and other "side businesses". Hopefully, the buyer will be passionate about building good vehicles and treating customers with respect, rather than trying to milk the "one hot car" to death.

    I hate to say it, but Ford and GM have worked very hard for many decades to deserve what they are now going through.
  • sam818sam818 Posts: 127
    Can you provide the links to the "horrible" reviews on the Range Rover....... I've not seen one yet.
    Most are full of praise and only mention past reliability problems....i.e. pre-2003
    If you read this site's RR postings you'll see there are many, many Rover "die-hards"...not just a few.
  • Yes of course I can. Before I do that, lets just be clear, I'm not saying that there are no Rover "die-hards" as you call them. I think that's exactly my point; most repeat range rover buyers have a cult-like affection for them despite their horrifying quality problems. So aside from my buddy whose truck is now in its 10th day at the shop out of his first 20 or so days of ownership, here are some clips from the Edmund's "Consumer Ratings & Reviews":

    I love to keep it, But the dealer couldn't fix steering vibration for the fifth time, car factory adjustments is good for only 4 to 5 thousand miles, I'll try to call land rover again to get it fix. or call my lawyer.


    I've had some trouble with the air suspension not lowering by itself when the car is turned off; the car will sometimes do it and sometimes won't. also note, that the voice command for the cd player, if you ask to play track "seven" the car will play track "seventy". "


    This car has had the computer system replaced 3 times, cannot be made to drive straight, had the leaky-whistly windshied problem, had the naviscreen replaced twice, the air suspension raises and lowers at its own mystical intervals, et, etc ,etc... If I could tell everyone thinking of buying this vehicle, I would let them know that $20,000 of the purchase price is to cover the warranty work that they know they are going to perform. When the computer went out the 3rd time, I was asked " did you just wash the car?" because apparently the rear windows leak right where the computer resides, and commonly shorts the system out.


    All electronics. Rear seat hinges that don't freeze and/or break when putting the seats down, and an aux input to the stereo... and oh yeah... a car that drives straight and the steering wheel doesn't vibrate at freeway speeds.


    Bought the car 2 weeks ago, has been in the shop the last week because the stereo and navigation system keep going on and off. The service people can't figure out the problem and seem like they are clueless all around. Have always owned BMW's and regret switching. I would wait a year before I bought this vehicle, let them work the kinks out. Car is new so they are trying to fix problems on the fly.


    Phone system was a problem in the beginning, dealer gave a contact for a phone supplier out of calf. This must be handled at dealer level.

    Now, that's just from the edmunds site - if you respond to this message and ask for more, ill copy stuff off another site, a "die hard" RR site, where there are 44 people talking about has anyone figured out how to get the dealer to correct the steering vibration. Several people are going to arbitration/lawsuits, others are on their fourth set of rims and tires and others, being die-hards, have just decided that the relentless wobble in the steering column is "worth it" for a range rover. My point was simply that while the car is simply terrific looking, it sounds like its quality is simply abysmal. A full 70% of the people who wrote consumer reviews on the Edmunds site had moderate if not severe problems. Go read reviews on BMWs or Lexus and you will find NONE of this. NONE.

    Is that a fair assessment?
  • This discussion is for Land Rover Range Rover/Sport: Prices Paid & Buying Experience ...

    So, let's stick to the topic...

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