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What will it take for consumers to buy American brands??
For 2005, Ford reported a third quarter loss of $203 million, or 10 cents a share. This includes a pre-tax loss of $1.2 billion for the North American automotive operations.This is after recovering from previous years loses, when Ford lost $5.6 billion. Ford cut costs, closed plants, eliminated marginally profitable models, trimmed its workforce, restructured its finance company.
DaimlerChrysler AG said its domestic vehicle sales fell in November, hurt by lower demand for both Mercedes-Benz and Chrysler Group automobiles.The company's overall volume last month dropped to 178,182 units from 183,112 the year before, a decrease of 6.6 percent.
GM just announced their biggest first-quarter loss since 1992 at $1.1 billion and a report from financial analysts on Friday has outlined a restructuring for the ailing company. The report called for GM to eliminate 20,000 to 30,000 jobs in North America and close 4 plants. It also outlined GM dropping at least one brand and a restructuring.
Ford has been losing sales the last few years but has come back with the hot selling Mustang and the F-150 series truck line.
Chrysler has had some uneven performancer in sale but it has Daimler to lean on and seems to be going in the right direction with its "fresh" designs and Hemi powered trucks but that can change with the price of gas at the pumps.
GM seems to have no clue as to what to do to stop the slide , cutting workers and closing factories as it restructures itself. It has overpriced its cars with poor designs and no real distinctions between the brands.
What advice can we as consumers and car buyers, who see all this very clearly, give to the Big 3 so that they start making more cars we want or change in a way that makes their products better able to compete for our car buying dollars.
We changed from buying GM, Ford and Chrysler to other brands because we found something in the other cars that we liked that they were missing.
What is it the Big 3 need to do in their cars that would make us want to buy them whether it be pricing, design, marketing, dealer presentation, lot layout, anything to make us come back and buy American and feel good about it..