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Toyota on the mend?

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  • My question is, why aren't any of these recalls hitting the news? At least I haven't seen it. I've seen it a ton of times where the news channels tell about gm or ford recalls, why not toyota?
  • Kirstie@EdmundsKirstie@Edmunds Posts: 10,674
    They tend to hit the news more often when the engine spontaneously combusts, or when the tires fall off at highway speed. Non-death inducing problems like noisy bushings or short-circuiting radios aren't likely to make the news as often.

    I think it's more apt to be reported if there are a great number on one particular model, or if the defects put one's life at risk, rather than those that are simply annoying or inconvenient.

    Need help navigating? kirstie_h@edmunds.com - or send a private message by clicking on my name.

  • scott1256scott1256 Posts: 531
    changing. Toyota recalls have doubled in the last year and the media is noticing.

    Toyota recalls now make the news. This latest recall affecting 450,000 engines was widely reported yesterday.

    We will see more critical reports on Toyota now. While a company is climbing to #1 the media cheers them on. Once they reach the top they become a target.
  • scott1256scott1256 Posts: 531
    at the Autoextremist discussing Toyota's recall surge.

    http://www.autoextremist.com/page6.shtml
  • nippononlynippononly SF Bay AreaPosts: 12,669
    yeah, that guy is funny. I have to say, when I heard Jim Press's comment, my B.S.-o-meter went off too! :-)

    proudamerican: I don't know where you live, but here the latest recall was one of the leading items on last night's news.

    Considering it only affected 35,000 vehicles in North America, that's pretty good heat, isn't it?

    2013 Civic SI, 2009 Outback Sport 5-spd (stick)

  • scott1256scott1256 Posts: 531
    will change over the next year or two as it becomes the 'two ton gorilla' of the auto world.

    We saw this with Microsoft years ago. Headlines like 'Can this band of upstarts displace IBM?' and articles filled with breathless excitement about Bill Gates, the visionary leader.

    Same with Wal Mart. The media was full of news reports asking 'Will this unknown Arkansas store group expand nationwide?' 'Will Wal Mart someday be larger than Sears or K Mart?' There were articles expressing admiration of Sam Walton and his entreprenurial skill everywhere.

    Ask Microsoft and Wal Mart how they perceive their media coverage now.
  • nippononlynippononly SF Bay AreaPosts: 12,669
    they get HOUNDED! I don't need to ask them. I can see it for myself.

    One thing about a company with a top-notch PR department like Toyota: when the fit hits the shan, you can guarantee that the B.S. will hit the airwaves in response.

    2013 Civic SI, 2009 Outback Sport 5-spd (stick)

  • scott1256scott1256 Posts: 531
    just comes to mind now...

    Will GM suddenly catch some 'media sympathy' once they are #2 (and slipping) in the auto industry?

    Toyota PR has been effective. All these recalls will make John Q. Public a lot more skeptical of Toyota's claims.
  • nippononlynippononly SF Bay AreaPosts: 12,669
    "Will GM suddenly catch some 'media sympathy' once they are #2 (and slipping) in the auto industry?"

    Yes, I think they will. Also, as time goes by there will be less and less people (journalists) out there who got burned by the truly crappy GM cars of the 80s and 90s.

    But here's a thought too: Toyota's recalls have increased as their volume increased. Won't GM's number of recalls probably go down as their volume DECREASES?

    2013 Civic SI, 2009 Outback Sport 5-spd (stick)

  • 210delray210delray Posts: 4,722
    ...I think this (Toyota recalls) is much ado about nothing.

    Like the latest one, in which USA Today (I think) showed a photo of the current generation Prius, but when you read halfway down the article, you find that the recalled vehicles include the 2001-02 Echo and Prius, that is the prior generation.
  • mirthmirth Posts: 1,212
    ...this particular recall is much ado about nothing in the US, it's pretty big worldwide. And add it to a number of other major recalls from Toyota recently and I would say you had "something".
  • 210delray210delray Posts: 4,722
    ...but I have had 3 Camrys (2 currently), and they are all by far the most reliable cars I've owned (along with my '98 Nissan Frontier), going back more than 3 decades.
  • scott1256scott1256 Posts: 531
    Sounds like management realizes there is an image problem building for the Toyota brand.

    "The world-class quality that we've built is our lifeline," President Katsuaki Watanabe told a mid-year news conference dominated by questions over Toyota's recent quality woes.

    "There will be no growth without an improvement in quality."

    http://www.usatoday.com/money/autos/2006-07-20-toyota-quality_x.htm
  • nortsr1nortsr1 Posts: 1,060
    supposedly hurting Toyota...it sure isn't showing up in their sales.
  • ron_mron_m Posts: 188
    supposedly hurting Toyota...it sure isn't showing up in their sales.

    Agreed. I believe that it is due to the longevity of Toyota's seemingly impeccable quality reputation up until the last few years. A lot of Toyota's recalls haven't affected vehicles that were sold in North America; which is a tremendous portion of their worldwide market share. There are countless numbers of people in the U.S. that still feel as though a bad Toyota is better than the best Ford Motor Co. or General Motors product. I'm not so sure that they aren't correct. ;) Toyota has always been pretty good about standing behind their products--with the one exception that I heard about recently where they tried to cover up a major design flaw that lead to a safety issue. The Japanese authorities are even involved in an investigative probe into the company over their reluctance to disclose information about the problematic vehicles. This particular issue definitely looks bad on the company, but I don't even think that this situation will taint Toyota's 'image' all that much in the U.S.--except with the die-hard domestic vehicle fans that already have their minds made up about Toyota and other "foreign" brands. All I know is that I am hanging on to my 2002 Lexus IS300, mainly due to the fact that it hasn't given me any trouble at all thus far. In fact, nothing that even remotely resembles a quality issue has cropped up yet. The only other car that I have ever owned that has been this good to me was also made by Toyota Motor Co. It was a new 1985 Toyota MR2. That little car turned out to be bulletproof--and I ran the absolute crap out of it for quite some time.

    Ron M.
  • Karen@EdmundsKaren@Edmunds Posts: 5,028
    A reporter seeks to interview current and former Texans with opinions about the recent Toyota recalls. Please reply to jfallon@edmunds.com by Tuesday, August 8, 2006 with your daytime contact info, a description of your Texas connection and a few words about whether you think the Toyota recalls will affect the Toyota brand.

    Karen-Edmunds Community Manager

  • rockyleerockylee Posts: 14,011
    I think it will affect Toyota some. However Toyota, is still percieved by most of the brain washed public that their cars are still flawless. Co-workers and friends of mine that aren't car buffs didn't even know Toyota had recalls until I told them. :surprise:

    Rocky
  • mirthmirth Posts: 1,212
    Co-workers and friends of mine that aren't car buffs didn't even know Toyota had recalls until I told them.

    They probably didn't know Ford had recalls recently either. That's not a perception thing, it's a generation not reading the news thing. ;)
  • rockyleerockylee Posts: 14,011
    I agree many people my age don't read the news as much as I or you do. They get most of their news from TV, or Radio, which doesn't make recalls a top story issue, especially when it's a company like Toyota. If it would of been GM, the story would of been a top story, and the bias media, would slam GM. ;)

    Rocky
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