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Lincoln MKX

ANT14ANT14 Posts: 2,687
I'm starting off this forum for the Lincoln MKX, formally known as "Aviator" internally. The vehicle is based on Ford's CD3 architecture which underpins the Ford Fusion, Milan, Zephyr derived from the Mazda6 platform.

The Lincoln MKX will feature a 3.5L DOHC V6 Duratec engine with a joint venture Ford/GM 6 speed automatic powering this FWD/AWD vehicle.

The previous Aviator was based on the previous generation Explorer and has been discontinued to introduce this unibody crossover which is essentially based on the corporate twin Ford "Edge".
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Comments

  • navigator89navigator89 Posts: 1,080
    Why not just call this forum Aviator? Isn't that the name under which it will be sold?
  • akirbyakirby Posts: 7,690
    Maybe the phrase "formerly known as Aviator" was a clue?

    They're changing the name to MKX for production. There are no more Aviators.
  • ANT14ANT14 Posts: 2,687
    Since the vehicle is different (in every way) to the outgoing Aviator, Ford believes it should use a total different name/nomeclature since it's the industry trend.
  • flasvtflasvt Posts: 64
    So, the name change is because the new vehicle is different than the outgoing one or because Lincoln wants to follow a trend? Is this going to permeate throught the whole Lincoln line. Are they going to get rid of the Navigator name by year end. What about the Town Car? What about the recently launched Zephyr? :confuse:
  • ANT14ANT14 Posts: 2,687
    Lincoln wants to emphansize, LINCOLN. Just as Mazda, had to add the MAZDA name to Mazda3, Mazda5, Mazda6, Mazdaspeed6, etc So essentially your saying "I have a Mazda Mazda6".

    For Lincoln, they are hoping for the "It's a Lincoln". My concern is...

    ME: "It's a Lincoln." (thats what Ford is aiming for).
    BOB: "Hmm, which one?"
    ME: "The MDX"
    BOB: "Hmm, what is that?" (here's were my concern is).
    ME: "It's the new SUV"
    BOB: "Hmmm, which one is that, the bigger or smaller one?"
    ME: "It's the smaller one"
    BOB: "Oh ok...."

    Then it dies off... Whereas I personally preferred the.

    ME: "It's the new 2007 Continental"
    BOB: "Oh yeah my father had one a long time ago, it was sooo luxurious, I really loved the V8 in it, pulled right off the line".
    ME: "Where here let me show you, they took a Volvo derived platform, increased the wheelbase, put this engine on it, did this and that, etc"...

    Lincoln is also trying to follow the trend as well, since people have mixed reviews about Zephyr and MarkLT.

    Yes other vehicles will switch, the new Navi debuting at the end of this year, will follow suit, hmmm "NAV" maybe?..."NKX" ?

    The Zephyr will get it when the mid-life update is done. Not sure what the Town Car goes to, TCS? (Town Car Sedan?) Not to be confused with "Traction Control System?" hehe...
  • navigator89navigator89 Posts: 1,080
    IMO what Lincoln is doing is stupid. They have some good names already and I dont see the point of trying to be Japanese/German by giving their vehicles three letter names.

    Lincoln took a lot of heat for calling their truck Mark LT instead of "Blackwood" or "Navigator LT". Who knows this maybe one of the reasons that no one is buying the truck.

    Americans cars are probably the only ones in the industry to use actual words as nomenclature for their car. IMO it makes it easier to remember a car.

    I sure hope they dont ruin the Navigator/Town Car names as they actually have some history behind them and it would be a shame to kill them.

    If Ford wants to distinguish this vehicle from the poorly selling Explorer based Aviator, then the internal and exterior improvements is what will count, not the name of all things.
  • navigator89navigator89 Posts: 1,080
    Ok, I found an article that partly explains why Lincoln may have made the switch, although I still say the best way to earn recognition and respect for the brand is to deliver exciting, quality products, not by giving new names.

    http://www.autonews.com/apps/pbcs.dll/article?AID=/20060102/SUB/51229028/1011/AM- - ERICAS&refsect=AMERICAS
  • So, the Lincoln truck was the Blackwood and now it's the Mark LT.
    Does that mean the new one will be called the Lincoln BLT?
  • gregg_vwgregg_vw Posts: 2,415
    Good one!

    I still cannot imagine why Lincoln employs product planning morons. The Blackwood actually looked like a Lincoln (Navigator, Aviator), but no one wanted it because it did not offer 4WD, and the covered bed could not be used as a regular truck bed. Rather than fixing those things, Lincoln let it die, then belatedly took an F150 and rather artlessly stuck a waterfall grill in the actual F150 grill opening. I know some people are fooled into thinking that it looks like a Lincoln or a Navigator, but it doesn't. It's an F150 with some custom add-ons. Yes, it is now less expensive, but I can replace the grill on my F150 and slap a couple fake tail light additions on the tailgate for a lot less money. No wonder it is a hard sell outside of Texas.

    Switching to letter names will not hurt Lincoln at all if they ever get around to delivering innovative and competitive products. I cannot fathom how the they made the leap from the Lincoln Aviator concept styling to using Ford Edge body panels (with different interior, grill and tail lights). That formula (Mercury's blueprint), used too many times already, only leads to mediocre sales.
  • navigator89navigator89 Posts: 1,080
    Not sure if you all have seen this, but anyway...

    image
  • Very cool.
    I like the grille texture and the fender line - Very 1961 Continental.

    If they could only come up with decent looking headlights for the Mark LT.
    I mean BLT.
  • flasvtflasvt Posts: 64
    or this . . .
    image
  • gregg_vwgregg_vw Posts: 2,415
    Although that center stack is not unattractive, it looks nothing like the interior of the Aviator (now MKX) concept--and it breaks no new ground. Looking at it, I wonder if the Ford Edge interior will be similar (with less satin trim). It looks as though they are abandoning the "double hooded dash" look used in the Navigator, Zephyr and Aviator.
  • akirbyakirby Posts: 7,690
    Why does everything have to "break new ground"? Isn't it enough that the dash is attractive and functional and uses high quality materials?
  • navigator89navigator89 Posts: 1,080
    Thanks for the pic flasvt.

    kirby As Editor Karl recently stated, the cars that break new ground are the ones that sell themselves. Building high quality but ordinary products doesn't cut it anymore. Breaking new ground is how you get yourself noticed, which leads to sales. Look at the Mustang/300, two big sellers just because of the styling.

    Of course that is the reason people buy Toyotas/Hondas but I believe a lot of them are influenced by road tests and magazines that hype up Toyotas for reliability, ease of use, etc. For example a Camry doesnt break new ground anywhere, just does everything well and has a good reputation.

    Dont get me wrong, I like American cars and Lincoln especially. I also like the MKX dash. It looks very similar to that of the Zephyr, not that that's a bad thing. I hope this MKX and the Edge sell well because Ford/Lincoln need all the help they can get.
  • akirbyakirby Posts: 7,690
    Cars the "break new ground" are the ones that get noticed and they may sell well initially but not always long term. Case in point: The Chevy SSR. You can't get more ground breaking that that. And initially they were being auctioned off at $20K over sticker. Last year that had a 300 day supply and couldn't give them away.

    Sustained sales comes from good, quality attractive products that are constantly improved. I predict that within 3 years the 500/Montego will be easily outselling the Chrysler 300 once everyone tires of the gangster look.
  • navigator89navigator89 Posts: 1,080
    The gangster look is only part of what is selling the 300C. You're forgetting the powerful engine options, the luxury car ambience, the chance to buy American, the interior room. A winning combination of all that sells the 300, not just the styling.

    The Montego/500 will probably never "easily outsell" the 300 in terms of sales, despite AWD and a 3.5L V6. Now that the Lucerne and Azera have been introduced, expect them to eat into potential customers for Ford. The Azera comes for 30K with a better engine and other features that the 500/Montego dont have. The Lucerne is very quiet, has 275hp and is also American. Then there is the dominating Avalon....

    Basically what I'm saying is that breaking new ground helps a car launch itself initally, provided it is somewhat practical and properly priced. About the 300, after some time people will tire of the look but the company has made money. By 2010 no one would care about the 300C, but the 300C rage will continue until 2008 I bet, as long as Chrysler keeps improving it.

    The SSR could never have been a hit because it was heavy, impractical and expensive. You could get a new Corvette for the same price. The 300 is practical and inexpensive and the Mustang is cheap and slightly less practical.

    Same story with the Thunderbird. Looked nice, but expensive and didnt offer the handling like it should have. The engine wasnt that powerful either.
  • akirbyakirby Posts: 7,690
    Even with 3 hemi versions and an extra year of marketing the 300/Magnum/Charger only sold about 240K units last year. The 500/Montego/Freestyle with only one small V6 engine option and one less year of marketing sold 211K units. Won't take much to flip that around, especially once the 3.5L V6 and facelift arrive for the 500.

    Fads are great while they last but then they're gone and you have to come up with a new one (remember the PT Cruiser?).
  • flasvtflasvt Posts: 64
    Regardless of what sells 300 and Mustangs I think that the center stack for the MXK doesn't tell the whole story about the dashboard. I do not think they have abandoned the "double hooded dash". Actually, the spy pics that were published about three months ago by Autoweek are proof of the contrary. What they did abandon is the covered radio. Which BTW I liked.
  • ANT14ANT14 Posts: 2,687
    Here's the official debut of the Edge, which is what the MKX is based off from...

    Ford Media
  • jchan2jchan2 Posts: 4,956
    The best way to elevate your brand image is to introduce new products.

    Maybe Lincoln wants to dump the names for a different reason. Maybe Town Car is too old sounding for younger consumers so something like MKX sounds more like an imported car. (MDX, RX330, ML350, XC90, etc)

    But they had some names that were good though, Town Car being one of them. If you said "I own a Town Car" people know what you're referring to, but if you say "I own an MKX" people may not know right away what you're referring to.

    MKX sounds incredibly close to MDX. I think Aviator sounds better.
  • akirbyakirby Posts: 7,690
    WOW! Now that's impressive! Can't wait to see the MKX. I think I just found a replacement for the Aviator in a couple of years.
  • gregg_vwgregg_vw Posts: 2,415
    akirby, the SSR was plain silly. And I disagree with you about the 500 v. the 300. As you say, the gangster look may lose its attraction (and by then Chrysler may have altered it anyway), but the 500/Montego, unless it changes, will still be a plain vanilla, somewhat dumpily-styled sedan unless Ford juices it up a bit. Right now it is derivative of the 98-05 Passat and previous Audi A6, while not having any of the gracefulness of those designs.

    Ford should have taken the 427 concept and applied some of that look (a Ford look) to the 500. They tried in a small way to do that with the Fusion, and the car is selling well.

    The more Lincoln does to differentiate its products from the Fords on which they are based, the better Lincoln will do. And I hope they do well.

    BTW, if you are going to compare 300 sales to 500/Montego/Freestyle sales, I hope you are including Magnum and Charger sales too.
  • ANT14ANT14 Posts: 2,687
    "Ford should have taken the 427 concept and applied some of that look (a Ford look) to the 500"

    They are, thats' in the 2007 revision.
  • And it should be more angular, just like concept.
  • driverdmdriverdm Posts: 505
    We all already know what the MKX's dashboard looks like. It was published in November. I am sure it hasn't changed that much since then. It look okay. Depending on the pricing. At $30K, I would want one. At $35K we may have a real problem. ">
  • Great article!

    The car looks great, I really like the stance, but what an ugly dashboard!
    Look at that ridiculous little tacked on visor over the gauges. What could they have possibly been thinking?
  • I sell Lincoln/Mercury vehicles. My overall opinion of the the new MKX is very undecided. All of my loyal customers have expressed nothing but dislike for the style change. In fact, the most frequent comment is "Who would spend $50,000 on a minivan?". I understand the need for Lincoln to enter the "crossover" market. Looking at the past years sales, the crossover market is very good. However, I see many people looking at the new MKX and seeing a Lexus RX330 or Acura MDX. The Aviator was designed off of the Explorer. The Explorer is the #1 selling SUV. I know that the Aviator did not do well. But is the problem really the vehicle itself or is it the marketing strategy Lincoln uses? I mean, the LS was voted as one of the top ten cars ever built. In the 5 years of selling cars I have yet to see a commercial or advertisement. I believe that by changing the whole platform we are looking to have not only more obstacles to overcome, but more competitors to deal with. I guess we will just have to wait and see.
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