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Will classic design save GM, Ford and Chrysler??
Back to the future, its 1970's all over again.....
First was the retro cars that drew heavily on classics from the 60's and 70's then Ford gave us back the Mustang, now Chrysler is waking up and bringing us the designs that stirred us in the past and will bring buyers back, with style.
With an appearance that draws heavily from the classic muscle cars of the late 1960s and early '70s, the new Dodge Challenger, should satisfy those who thought the Dodge Charger just didn't have the right stuff. The new Dodge Charger was ripped by some because it was a four-door sedan, seemingly out-of-place in a car that carried the name of one of the most famous muscle car lines. As soon as images of the Charger were released to the public, letters of complaint started coming in.
This year, it came out that Chrysler was working on a two-door car, to be called the Challenger, based on the same engineering underpinnings, called the LX platform, as the Dodge Charger, Dodge Magnum and Chrysler 300.
The Challenger concept however is based, specifically, on the 1970 Dodge Challenger. During development of the concept car they brought an actual 1970 Challenger into the studio,the car symbolizes the most passionate era of automotive design. Designers wanted to evoke a mind's-eye image of the car without the visual imperfections required by manufacturing technology of the time and they came out with a winner.
Ford has been losing sales the last few years but has come back with the hot selling Mustang with the classic lines. Chrysler has had some uneven performancer in sales but it has Daimler to lean on and seems to be going in the right direction with the return to the classic designs. With the sales doing well the Challenger should add some more excitement to its line up.
GM however, seems to have no clue as to what to do to stop the downward slide , cutting workers and closing factories as it restructures itself. Even with a classic 'Name' the GTO it seems to be failing, the classic lines are blurred or barely there, it has poor designs that are overpriced with no real distinctions between the brands.
Going back to the classic designs of the 60's and 70's has helped Ford and Chrysler, lets see if GM gets a clue and gives us some real classic styling that brings back the image of slick lines of beauty's from the past..
Then they may see the market share they are accustomed too as buyers come back to the sales floor....