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GM, Ford, Toyota, Honda...Who will sell you your next car?
Toyota Motor Corp. said its January sales were up 14 percent, largely because of increases in the sales of the Prius hybrid as well as gains in the Scion brand. Toyota also bucked a trend toward lower truck and sport utility vehicle sales, reporting a 13 percent increase for those vehicles.
Honda Motor Co. said its sales were up 20.7 percent in January, its eighth consecutive record-breaking month. Honda reported strong sales of its cars especially the 2006 Honda Civic as well as its SUV's and trucks. Honda saw sales of its truck and SUV up 15 percent, while car sales rose nearly 25 percent.
GM had a 5.8 percent increase due to strong car sales. Truck sales were flat for the year, although GM saw a 23 percent rise in full-size SUV sales as its redesigned SUV's hit the market. GM is depending on its new lineup of SUVs to boost sales this year. GM also lowered prices on most of its vehicles and is trying to stress value instead of relying on incentives which hurt their profits.
Ford on the other hand saw its sales rise 2.7 percent in January from sales of its new lineup of mid-size sedans. Ford, Lincoln and Mercury brand car sales rose 23 percent from last January mostly from new sedans that went on sale last fall, the Ford Fusion, Mercury Milan and Lincoln Zephyr. Ford’s truck sales fell 7 percent, dragged down by SUV sales.
The results were good news for GM and Ford, which had a rough year in which they announced plans to lay off 60,000 workers, a number that depends how well they do in sales in the coming years. So the questions is, who will sell you a car or truck this coming year and why, what brands, style features will you be looking for this year. What American consumers buy in vehicles this year could have a big affect in deciding what lines or styles companies are going to expand or shrink as they plan for future market share. There arent going to be as many colors or choices and maybe more fuel economy as companies and consumers take a close look at the bottom line. The buyer is also going to be in the drivers seat as to which styles or types of vechicles such as 'Muscle Cars' or 'Full Size' pickups or SUV's will be built or phased out, so who sells you your car or truck could have a wide ranging impact. What you buy and why you buy, brand loyalty, fuel economy, style, color... will be closely looked at and researched to gleem what the consumers want, whats hot, whts teh demographics of buyers, what will be the winners and also the losers. It could determine as to which companies shrink and go bankrupt and which ones see their market share go up could depend on it.
So who will sell your car and why is looking to be shaping up as a important question for consumers......