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2004-2009 Toyota Prius Prices Paid and Buying Experience



  • bob104bob104 Posts: 94
    Yes, make the deal first. Then on to how to pay. That's Consumer Reports' advice, too.

    Yes, I'd wait until the new 2010 Prius and the Honda Insight come out. I bought an 02 Honda Civic in Sept. 2002, after the 03's had come out and got it for $1600 below INVOICE, not below MSRP. Based on that pricing you would (theoretically) be able to buy an 09 Prius #6 for $23,700 plus tax, tag, docs, etc, about $3,000 less than you are being quoted. The best price is for what's on the lot.
    Prius is very popular in our area and for years they seldom had more than one or two on the dealer's lot. Now there is a row of 20 or so visible from the street. Last year some dealers were getting more than $1600 over invoice. Fair's fair.

    Yes, take the time to call around, asking what's the best price they can give you. Make sure it's truly the OTD price. Keep it cordial and don't give them your price until you're ready to say yes if they take it. Just keep asking if that's the very best they can do.

    BTW, I think it's worth it to get a transferable extended warranty, especially if you plan on selling the car within the time frame. I got a Platinum (bumper-to-bumper, not including the obvious wear items like windshield, tires, paint, oil etc.) 6yr/100k for $1,000. Negotiate this in the after-deal dealing.
  • Is the Prius you are looking at in Package # 6 a standard or TOURING model? Makes a big difference in pricing. And by the way, I sell these here in Auburn and they are going away pretty fast. A lot of the lesser equipped packages are hanging around more than the leather/nav ones. Toyota does not tell us in advance what next months rebates will be, if any on the Prius. I can't give my name here but ask whatever questions/pricing info you would like.
  • bob104bob104 Posts: 94
    I got my 08Touring6 for $500 more than non-Touring. The Touring is definitely safer with its stability control and wider tires but you spend $500 more, it gets 42 mpg instead of 44 mpg for non-Touring (CR confirms this) and the tires are much more expensive.

    All in all, assuming that you don't get the $500 back at resale, Touring costs 1) at least $500 more 2) 13 gallons more a year 3) $200 more per set of tires (originals are good for about 30k miles). That's about $800-1,000 over 5 years. You can replace the factory Bridgestones Turanzas with Michelin Primacy and I think you'll get better wear.
  • Thank you all for your help.

    Here's one dealer's cost (not quote):

    Vehicle base price $21,058
    Package 6 $2,835
    Destination charge $720
    TDA $505
    Gasoline $15
    Dealer Holdback $467
    Whsl. Financial Reserve $233

    Total $25,833

    Please note that he's just given me the dealer's cost and not agreed to this price. But what's TDA and what's Whsl. Financial Reserve? I read through some of the forums and they said I should be shooting for 5% above the dealer's cost as my final offer. That makes it: (21,058 + 2,835) * 1.05 = 25,087. The destination charge and the toyota rebate cancel each other making my final offer 25k OTD for an 09 prius with package 6. Is that a good price?

    Please let me know. Thank you!!
  • I purchased my dear Prius in Sept '07, with the intent of keeping it long-term. But our needs have changed, and I am giving serious thoughts to turning it in and getting a Sienna. The payments would remain the same. Monthly gas expense will go up, but that's justifiable.

    Can anyone guide me how much the trade could be worth? A dealer has offered $17.5k. An online tool at Toyotas of North America's website ( gives a range of $13-17k. According to Edmunds, my car is worth $17,400, but ... are you ready for this ... the same car from 2007 is worth $18k.

    It's a package 5 (leather seats, bluetooth, reverse camera, key fob, etc. No navigation). Excellent condition. 20k miles.

    I purchased extended warranty with the car. It seems I could return it and get prorated balance back. I also got pre-paid maintenance plan (all services for 3 years, to be done at my local dealership). Not sure if that could be refunded. Huge bonus for a local buyer! :)

    How can I determine a realistic trade-in value of this car? Any help would be greatly appreciated. I am in Southern California.
  • Oh ... another question. How is the trade-in amount expected to change once the 2010 model hits the streets? Is it something I should do right away, or take my time. Seeking some guidance.

  • OK - my wife and I are getting serious about purchasing the Prius. We are planning on purchasing a Prius + Package #6, with as minimal as possible dealer extras.

    Despite Toyota's pricing structure that makes it hard, if not impossible to compare deals apple to apple (overpriced dealer installed extras)...

    Has anyone received a "killer" deal on such a car recently?

    MSRP: $23,375
    Pkg#6: $3,150
    Destination: $720

    Total $27,245

    Edmunds TMV: $25,950

    Who has beaten TMV and by how much?


    PS: Once we buy ours, I will "show you mine" in return for you "showing me yours"

  • kyfdxkyfdx Posts: 27,671
    Try posting a description of your car here:

    Real-World Trade-In Values

    Prices Paid, Lease Questions, SUVs

  • So - went to the dealership tonight after work.

    '09 Prius Base $23,375
    Package #6 $3,150
    Carpet Floor/Trunk Mats: $199
    Vehicle Shield Package: $349
    Window Tint: $449
    Delivery: $720

    Total MSRP: $28,242

    Dealer Sold it to me for:
    $1,610 taxes
    $189 Title/Licence

    $27,550 Out the Door.

    Unfortunately Texas requires 6.25% tax (unlike Washington at 0%)

    We are signing all the papers and taking it home tomorrow after work. All I have to decide on now is whether or not to take the extended warranty and if so, how much to pay for it.

    Dealer Price for warranty
    7 yr, 75,000 miles: $1,545
    7yr, 100,000 miles: $1,945

    We shall see...
  • DON'T BUY THE WARRANTY FOR THAT PRICE! You can buy it from another dealer for about half the cost. As a matter of fact a popular online Prius Chat board has a dealer that will sell the 7 yr/100k $0 deductible warranty for $990.
  • Yup - after poking around the net last night, I gathered as much. I'm going to call around a bit this morning and see what the going rate is.

    Looking at a warranty booklet, it appears you can opt for the extended warranty anywhere within the 3 years or 36,000 miles you own the car. I wonder if it would be more financially sound to wait until just before the 36,000 / 3 yr mark just in case an accident occured in the 1st 2.9 years that totaled the car. Are the extended warranties refundable for unused portions?
  • So, we got to the dealership after work on Friday. Decided to "kick the tires and light the fires" on the car before going in to sign the papers. We noticed a buzzing sound each time we depressed the brake pedal. We decided to have the mechanics check it out on Saturday before finalizing. Coming home, I read on different forums that this buzzing is most likely the sound of the brake accumulator. It is more audible on some prius' than others. The apparent test for this I read is to turn the car off and pump up the brake 3 or 4 times until the pedal is hard and see if it makes the same sound. If so, it is the accumulator - a common sound.

    We're going to call the salesman tomorrow, have him pump the brake and if it makes the same buzzing, we'll go and finish signing the papers.

    Does anyone have any idea what the manufacturer rebate will be in March for Texas? Is that decided by Toyota Corporate, or just the regional distributor? Just preparing myself for the inevitable buyers remorse after signing the dotted line tomorrow....
  • jjpriusjjprius Posts: 1
    We just signed papers to lease a 2009 Prius yesterday and just when we thought we were done the finance man tried to sell us a Toyota extra care platinum warranty (3 yr warranty $865). I opted for 15,000 miles per year so I will likely exceed the manufacturer 3yr/36,000 mile warranty. The finance man tried to tell us that the Toyota warranty is great for the 1st year but that Toyota only covers manufacturer defects for the following 2 years. He used an example of heat (we live in Phoenix) causing an air bag sensor or other computer sensor problem which would not be covered by the manufacturer. Has anyone else been offered this and does this make sense to purchase or skip?
  • rmirmi Posts: 3
    Sounds to me like that would be a manufacturing problem. Also sounds like an upsell to me, and I would pass. It was my understanding that Priuses have trouble in the cold, not the heat. So by that dealer's statement, are we to assume that Priuses then have problems in all types of weather?
  • bob104bob104 Posts: 94
    Yep, got my 6yr/100k extended warranty for $1,000 direct from the dealer from which I got my Prius. I have to admit that I kinda wonder whether it's a good deal even at that price as the first 3yr/36 are fully warrantied and then the drivetrain is warrantied 6yr/60k and the hybrid components are warrantied 8yr/100k and in CA the battery is warrantied 10yr/150k.

    What sold me on the warranty is that it is transferable one time. My plan is to sell the car at about 5yr/80k with a good year left on the warranty. I'm sure I'll easily get my $1,000 back at that time from a private buyer.
  • Buying a Prius within the next several days. Quoted $21,500 out the door for Package 2 (HG). Any thoughts on this price? Seems really good. This includes the $1,000 cash back.

    Also, what type of real world mileage are people getting with the '09 Prius?

  • "$21,500 out the door for Package 2" seems very good. Which part of the country are you in? Thanks!
  • coolacoocoolacoo Posts: 1

    I'm thinking about leasing a prius this month. I am undecided about what package and whether to get the touring model. Can you let me know what the money factor and residuals are for March in Southern California for the various packages and models with 10,000 miles a year? (If you only have the numbers for 12,000 miles, I'll take that.)

    FYI these forums are great. I used the information from them last time I leased a car and saved thousands.
  • rxanandrxanand Posts: 24
    I am now seriously thinking about a Prius. Currently dithering about whether to get a '09 or a '10. Anybody in this part of the country buy a Prius recently? I am in Bergen county in the northeast corner of the state.
  • Hi, I am just wondering what the result was with the brake accumulator buzzing... did you end up with the car? Have been seriously considering Touring with #6 for some time now.
    Thanks in advance ;)
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