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Where Is Ford taking the Lincoln Motor Company?

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Comments

  • hpmctorquehpmctorque Posts: 4,118
    edited October 2013
    "...they are like new still at that age."

    What you say is often true, except you only have one year left on the 4 year warranty, assuming the car has mileage left on the warranty. The reason depreciation is so high on the models you mentioned is that the cost for maintenance and repairs is also very high. It's hard to beat the system. However, I generally agree with you; if you're going to buy an expensive luxury car, it's worth the risk to buy it used.

    By the way, there's a discussion in the "Classic Cars" forum entitled "Buying Luxury Used Cars."
  • edward53edward53 Posts: 109
    It seems to me that about a year ago someone wrote that the new MKZ would have no problem selling at least 5k units a month. Now this same someone is writing that the new MKC will have no problem selling at least 5k units a month. Perhaps I am wrong but wouldn't one buy the same platform in a comparable Ford? Most younger affluent folks research a vehicle before they purchase and will know that the MKC is not a premium vehicle and will not pay a premium price for a differently styled Ford. Surely Ford marketing research would bear that out. If not, then Ford should really consider firing its entire marketing people. They are stuck in the 60's and 70's. Perhaps though these folks are in their sixty or seventies?
  • akirbyakirby Posts: 7,622
    The MKC is just as premium a vehicle as the Caddy SRX and it sold 7K vehicles last month.

    You're obviously not the target customer for the MKZ or the MKC so why do you care?
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,917
    The reason we're here is because most of us just like talking about cars. That's plenty enough motivation for postings.
  • cdnpinheadcdnpinhead Forest Lakes, AZPosts: 3,206
    not everyone bleeds blue.
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,917
    edited November 2013
    "The 2015 Lincoln MKC is an impressive package in person, combining high-quality materials, a thoughtful layout and a premium look. With an assortment of powerful, presumably efficient powertrains, it should tick all of the right boxes."

    2015 Lincoln MKC Revealed

    The "2015 MKC will start at $33,995 - "about $5K less than German competitors", per the Twitter feed.

    image
  • akirbyakirby Posts: 7,622
    This is a pretty good effort. This is how you share a platform but build a totally distinct vehicle. Don't forget that there will be Black Label design options that we haven't seen yet. And rumor is there is a hybrid (green label) and performance (red label) version on the way too. The performance version might use the new 2.7L EB.

    The Lincoln website has more details. Some things that still aren't clear are whether it gets the Adaptive LED headlamps. I certainly hope so.
  • edward53edward53 Posts: 109
    They should be nervous because Cadillac is hunting in their part of the woods and not because of a premium $34K Ford. Style is subjective .
    One may believe that a style may look like it belongs on a premium vehicle while another person may not.
  • Stever@EdmundsStever@Edmunds YooperlandPosts: 38,917
    Green label, black label. Getting confused about whether we're discussing Lincoln or Mr. Daniels. :)
  • akirbyakirby Posts: 7,622
    This is the same formula as the Lexus RX and Caddy SRX, just in a slightly smaller package. In this case they'll be scrambling to catch up to Lincoln for a change. This is a growing market segment and the MKC will be more than competitive. Even the Lincoln hating magazines and blogs admit that it's not a tarted up Ford.
  • gregg_vwgregg_vw Posts: 2,419
    Yes, the RX, SRX, Audi Q5, etc. are more like the MKX. I assume MKX will get a much needed re-do in the relatively near future, as the new Edge is already coming along.

    Meanwhile, Audi will have the Q3 to compete with the MKC, and more like that will be forthcoming, now that even truly tiny luxury like the Buick Encore has actually found a market. Comparing the MKC price to say the Q5 price is a bit disingenuous, as it should cost less than the slightly bigger luxury CUVs. It should cost a bit less than the MKX as well.
  • akirbyakirby Posts: 7,622
    Revised MKX is due out within the next 12 months. Not sure how the MKC stacks up against the others on size but I agree they should be comparing similar sizes.
  • berriberri Posts: 4,000
    edited November 2013
    The initial pix look good to me. But, Lincoln had better deliver a product that meets the pix when buyers look at it and test drive. They better price it aggressively and avoid that nasty Detroit habit of piling on the optional equipment. Incidentally, I think Nissan has emulated that Detroit options approach to some degree lately and it doesn't appear to be helping the dealer's move product.
  • akirbyakirby Posts: 7,622
    Piling on optional equipment is a Detroit habit? Seriously? Have you looked at BMW, Mercedes or Porsche options? You can add $30K in options to a $60K Porsche!
  • nobody beats Porsche for "options pornography".
  • berriberri Posts: 4,000
    Good point. I don't do German because of their reliability and maintenance. But they are a competitor in lux. I wonder if Lincoln will draw more from German or Asian like Lexus? Lincoln should work on giving their brand some more cachet, because I think a lot of lux buying is driven by perceived status.
  • cdnpinheadcdnpinhead Forest Lakes, AZPosts: 3,206
    ". . . a lot of lux buying is driven by perceived status."

    Ya think?

    Much of what gets leased or occasionally bought by the American public has more to do with ingrained brand loyalty that goes back to whenever the individual involved went on thier first memorable picnic or road trip or whatever, reinforced by whatever their family drove. GM, Ford & Chrysler have benefitted (or not) from this for years/decades.

    To intrude on that will require something extra. Whether Lincoln can deliver it remains to be seen. Fortunately, I'm no longer directly involved -- just watching the parade go by.
  • akirbyakirby Posts: 7,622
    They're not going to get MB or BMW buyers. But they can get Lexus, Audi, Caddy, Acura and Infiniti buyers. And don't underestimate the built in Ford base looking to upgrade.
  • gregg_vwgregg_vw Posts: 2,419
    When Lincolnbegins selling cars in China next year, they will refer to classic names like Continental and Zephyr. But apparently this change only takes place in China.
  • euphoniumeuphonium Great Northwest, West of the Cascades.Posts: 3,305
    Other changes include sub standard safety features such as only two SRS instead of 6 & 8. And why not, China ships cheap to us.
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