Howdy, Stranger!

It looks like you're new here. If you want to get involved, click one of these buttons!

Ford/Mercury marketing screw up?

stratplayastratplaya Posts: 3
edited March 6 in Mercury
I just saw an ad on TV for the Mercury Milan. It featured 4 young women leaving some kind of bistro/shop with big smiles. What segment is Mercury going for with the Milan?

I am a 42yo male. Thanks Ford for eliminating the Milan/Focus from my list.


  • badgerfanbadgerfan Posts: 1,564
    You make your purchasing decisions based on a TV ad?

    Ford does seem to be targeting Mercury towards women in their ads, but I think this is intentional, to gain market share from the foreign brands, who seem to have a greater share of the female purchases.

    This doesn't mean you lack masculinity if you buy a Milan.

    You can always buy a Fusion instead if you fear Milan is being labeled as a "girliecar". It is basically the same car anyway except for a bit of styling differences.
  • scape2scape2 Posts: 4,119
    The Fusion ad portrays a woman at a dry cleaners.. wanting to pay for the guy in the Mustangs shirts!! I bought a Fusion SEL V6! I'm selling it... Foolin... ;)
  • To be honest the fact they used women in the ad hooked me. It caught my attention towards the commercial and made me realize the Milan existed. Go and behold bought the Premier. Love It. The ladies love it too ;)
  • glasstopglasstop Posts: 1
    I am a Ford/Mercury person to the core, but when I looked at the Fusion and saw that 30% was built in U.S/Canada and 70% was foreign, it really disappointed me to the point of saying that I would consider a Ford Five Hundred or Mercury Montego before buying a car with so much foreign labor in it. The transmission is built in Mexico and the engine in Japan, the Honda Accord and Toyota Camry are both 70% U.S./Canda and 30% foreign.
  • dlangdlang Posts: 59
    Sad but true, the Milan is built in Mexico and it feels like it's still on siesta! But aren't there foreigners working in US auto plants?

    What Ford cars are built in Chicago? I always found my Chicago built Sables better than the Atlanta ones.
  • tazerelitazereli Posts: 241
    Ford claims that the Fusion is the only car in its class with AWD. Ford must not know about that super secret sedan called the Subaru Legacy. You would think the marketing people would actually know the competition.

  • mschmalmschmal Posts: 1,757
    500, montego, and freestyle.
  • akirbyakirby Posts: 7,665
    Show me an AWD V6 Legacy.
  • tazerelitazereli Posts: 241

    Outback 3.0R Sedan.
    6 cylinder Subaru sedan.">

    Ford marketing must have a very narrow definition of "competition"
  • akirbyakirby Posts: 7,665
    Maybe it's AWD V6 Mid-Size sedans whose name doesn't start with O?
  • mschmalmschmal Posts: 1,757
    Based on price and size, I would say that Legacy IS NOT in the same class as the Fusion.

  • Well, not being able to buy the Ford shown in the link below in North America is definitely a screw up. At least make it a Mercury if it'd be too pricey to be a Ford.

    The Fusion's not bad, but this is a gorgeous car!
  • akirbyakirby Posts: 7,665
    Expect the next generation Fusion and Mondeo to be built on the same platform and share most of the sheetmetal. In the past Ford North America and Ford Europe were not forced or even encouraged to share platforms. Mulally says Ford will share platforms and sheetmetal globally (but not within the same country) and that includes Australia.
  • mschmalmschmal Posts: 1,757
    The Mondeo has the same front end that everybody hates on the Ford 500.

  • explorerx4explorerx4 Central CTPosts: 9,614
    i don't think they look anything alike, escpecially when the 500 gets the 3 bar.
  • mschmalmschmal Posts: 1,757
    Do you mean the next Mondeo or the current Mondeo?



    Ford 500:

    The current Mondeo sure looks like the 500 to me.

  • Subaru Legacy is a Compact Car.
    Ford Fusion is a Midsize Car.

    Two different classes.
  • scape2scape2 Posts: 4,119
    beautiful car! This is what Ford needs!
  • It may be too small though (like Saturn Aura).
  • whitexafwhitexaf Posts: 4
    Ford makes some great cars overseas. The Europeans, the Brits and the aussies all have some fine, enthusiast-grade Fords that cannot be purchased in the USA. Shame, too, but not a new phenomenon. When stationed in Spangdahlem, Germany back in the `60s, I had a Ford Taunus (not TauRus) station wagon that suited my (2-kids + wife and very junior officer) family well.
This discussion has been closed.