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Ask Dr. Z commercials for DaimlerChrysler - effective?

SylviaSylvia Posts: 1,636
edited March 20 in Chrysler
What do you think of the Ask Dr. Z commercials on television these days? Funny and creative, do they make you feel different about DaimlerChrysler?
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Comments

  • rockyleerockylee Posts: 14,011
    Sylvia, I find them to be flat out dumb and out of touch with american adults. IMO it makes DC look childish or immature, instead of being professional. :sick:

    Rocky
  • fintailfintail Posts: 33,567
    I could tolerate them if they didn't air them 50x per hour, and more as time goes on. But all in all, they are mediocre at best. I don't know about these ad agencies the domestics hire....but it's no worse than "American Revolution" or "Bold Moves"
  • andre1969andre1969 Posts: 21,897
    partly because I keep expecting to hear something out of his mouth like "HOOOOO-GAN!!! Forty days in the cooler!" Or "I know NAAAAA-THING!"
  • 210delray210delray Posts: 4,722
    Yeah, that show was pretty hilarious, and I'm old enough to have watched it when it wasn't a rerun!

    Also, I was in the marching band in high school, and we used to play the theme song.
  • lemkolemko Posts: 15,144
    ...Lee Iacocca was an individual with a very powerful personality and the same approach doesn't work with other automotive CEOs. Dr. Z comes across like Grandpa Stroehmann. Bill Ford comes across as a clueless wimp. Bob Lutz would be a good spokesman for GM as he is a lot like Iacocca. If I ever saw Roger Smith on TV, I'd probably pull out a .357 Magnum and make like Elvis.
  • mirthmirth Posts: 1,212
    Dumb dumb dumb dumb.

    IMHO
  • pernaperna Posts: 533
    I could tolerate them if they didn't air them 50x per hour, and more as time goes on.

    Exactly. I didn't mind them at first, but our local news station airs them about 10 times during the hour-long news broadcast. I can't take it anymore!

    I think the gimmick would be more effective if he played into the American concept of the German mind. For example, have him sitting in the driver's seat of the minivan, turning around and yelling things in mangled English at 4-5 mothers sitting in back. That's why the Soup Nazi was so funny, it wasn't so much what he said but how he said it.
  • Karen_CMKaren_CM Posts: 5,019
    A journalist hopes to hear from people who have seen the "Ask Dr. Z" ad campaign. Please respond to ctalati@edmunds.com with your daytime contact info, your opinion of the campaign and a rating from one to five that indicates your opinion (one is "dislike it strongly" while five is "love it").

    Community Manager If you have any questions or concerns about the Forums, send me an email, karen@edmunds.com, or click on my screen name to send a personal message.

  • wale_bate1wale_bate1 Posts: 1,986
    Beav, don't be a goof... :P

    I find them ineffective, silly and potentially damaging. Americans, IMO, would rather not be reminded that Chrysler is no longer really an American company, but an arm of Benz. I don't think I'd be focusing on (to Joe US Taxpayer) some no-name furriner as a spokesperson.
  • lemkolemko Posts: 15,144
    ...may have worked back in the '80s and '90s when German cars truly were perceived as being superior. Today, we can see the kaiser has no clothes.
  • rockyleerockylee Posts: 14,011
    Mercedes, I agree has lost alot its clout among high-end buyers. BMW however is still German strong with benchmark engineering. Audi still has alot of clout, so what I'm trying to say is don't right-off German Engineering yet.

    I also just forgot to mention Porsche which is the most reliable car made in the world= made by Germans. Dr. Z with his tacky commercials isn't helping Chrysler IMHO. ;)

    Rocky
  • fintailfintail Posts: 33,567
    "Mercedes, I agree has lost alot its clout among high-end buyers."

    I dunno, the new S is a smash hit, the SL still rules its segment, the E seems popular....I don't know what has really been lost.
  • rockyleerockylee Posts: 14,011
    Fintail, no offense pal, but Mercedes was in a league of its own only decade and a half ago. It was the most desired car brand, and most talked about in Music Video's. My Generation put Mercedes on a very high pedestal. However over the last half decade other car company's kinda stole some thunder from Mercedes. I'm not saying the brand still isn't a high-end Marque, but it's not as desirable as other premium brands we have today. Aston Martin, Maserratti, Bentley, BMW, seem to be as desirable among the premium brand buyers today. I think Maybach, might of hurt the brand since everyone I know wants the top model of the company which the S-Class isn't anymore. The Trophey wife doesn't want second best, but the best and Mercedes, best is a $350K Maybach, wich most can't afford. ;)

    I know that sounds like a weird analogy, but I do know people like that. The BMW "M" is considered by the elites as the best and it is still affordable by most elites. ;)

    Rocky
  • fintailfintail Posts: 33,567
    Bentley, Aston, etc aren't really a comparison...the cheapest of those is as pricey as the most expensive Mercedes. I am from the same generation as you, you know. Maserati is a very small player. BMW is certainly as desirable, but I see no overall lead, save for maybe the sporty 3er over the usually soft and boring C. I don't know anyone who wants a Maybach...they are seen as kind of pointless and most non-car people have no clue it is a Mercedes product. It's just this thing that exists in its own dimension.

    The 'elites' there must be different than here...the posing sport vehicle of choice for kept women locally is still the SL, with their hubbys in a large AMG car. M cars are for their trust fund kids or hopefully those who have met success early on. I see 5-10 E55 for every M5.
  • rockyleerockylee Posts: 14,011
    Yep, you make a good arguement. Down here I see 20-25 BMW's for every one Benz. :confuse:

    Rocky
  • rockyleerockylee Posts: 14,011
    The Dr. is faced with a $600 million loss. :surprise:

    Rocky
  • fintailfintail Posts: 33,567
    I think around here 3ers might outnumber C class....but E and S handily outnumber 5 and 7 cars.
  • rockyleerockylee Posts: 14,011
    fintail, many might agree with you, however a large portion doesn't. The 3 series based on volume still is the largest class ;)

    Rocky
  • jipsterjipster Posts: 5,345
    No. Dr. Z is more like Dr. ZZZZZZZZ, as in he puts you to sleep. The commercials go for humor...and it just ain't there. :cry:
  • fintailfintail Posts: 33,567
    Do you have sales figures? I can't seem to find any.
  • rockyleerockylee Posts: 14,011
    I read either on this site or in one of the car magazines the BMW 3 series sold over 200,000 units last year
    (If my memory is working correctly)
  • 210delray210delray Posts: 4,722
    BMW 3 series: 60,356, up 23.3% from Jan-June 2005
    5 series: 27,835, up 19.0%
    7 series: 9,523, up 20.7%

    Mercedes C class: 22,596, down 12.9%
    E class: 20,720, up 1.4%
    S class: 15,584, up 104.2%

    The above totals include the M and AMG versions.
  • rockyleerockylee Posts: 14,011
    Okay, I was wrong :) Maybe the 200K was for the 3 series segment. I remember something with 3 series and 200K ;)

    Thanx,

    Rocky
  • fintailfintail Posts: 33,567
    I am surprised the 5er sells so well, given its looks. I wonder what facelift E will do.

    Does the C class include CLK?
  • 210delray210delray Posts: 4,722
    The C class includes only the sedans and I would assume a few leftover hatchbacks. The CLK accounted for an additional 9,854 units.

    Rocky, total BMW sales for the first half of calendar 2006 (excluding the Mini Cooper) are 137,220, so yes, they'll easily exceed 200K units this year.
  • fintailfintail Posts: 33,567
    Wow, 9800+ CLK...I am surprised. It should be with the C class, as it is a C class.
  • rockyleerockylee Posts: 14,011
    Thank-you for connecting the dots for me. :)

    Rocky
  • rockyleerockylee Posts: 14,011
    I just saw 1 minute ago Dr. Z bouncing a soccer ball of his head during a Chrysler Caravan commercial. :surprise:

    This IMHO, is the dumbest one yet. It is a extreme embarrassment for Chrysler and for the German people. :sick:

    Rocky
  • nortsr1nortsr1 Posts: 1,060
    From checking inventory at a lot of the local Chrysler Dealer websites since July 1st, (on a daily basis)...it sure doesn't look like the Chyslers are moving to good so far. I believe the Employee sale is supposed to end August 5th. The deals were better BEFORE the Employee Price Program went into effect. They lowered the rebate and dealer to mfg. incentive and the deals were definitely better BEFORE the Sale.
    I am anxious to see what the July sales total is compared to last July.
  • rockyleerockylee Posts: 14,011
    July sales to this year for chrysler, are much lower than last July. One of the forums had the numbers posted for the Big 3. July last year they were up. This July they are significantly down.

    Rocky
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